Fluevog Edmonton Artist Grant Installation - Call For Artists

Fluevog Edmonton Artist Grant – Call For Artists

Fluevog Edmonton Artist Grant – Call For Artists

John Fluevog Shoes is putting out an open call for artists for the Fluevog Edmonton Artist Grant. Send in design ideas for a wall installation to be displayed in their new Edmonton store, opening on Whyte Avenue in late March.

Call for artists application / registration

Deadline: 13 Mar 2017

Opening in a refreshed heritage building with brick walls from the 1920’s, Fluevog Edmonton will have a historic vibe to it with:

  • Reclaimed wood furnishings in various tones and textures
  • Grey floral and burgundy crocodile leather furnishings
  • Touches of brass
  • Wood floors
  • A large mirrored back wall

The available wall space for this art installation spans 68′ long and 6′ high with a backdrop of historic brick.

Fluevog Edmonton Artist Grant benefits

The chosen artist’s work will be a prominent fixture of our newest location in Edmonton, helping to shape the overall feel of the shop. The work will be shared through our social media channels. It will be seen by visitors to the store and Fluevogers worldwide. Our hope is for the artwork to be a long-term installation that ties the store to the local arts community in Edmonton. With $10,000 to cover the cost of installation and the artwork, this is a rare opportunity to design something original and creative that will reach a large and diverse audience of customers.

About John Fluevog Shoes

John Fluevog is an independent designer and retailer of forward-­thinking footwear and accessories. Since 1970, he has been steadfast in creating ‘unique soles for unique souls’ that have been seen everywhere from the feet of Madonna and Jack White to the runways of high fashion. John has used his belief in creative expression and ingenuity to turn his vision into a successful enterprise currently celebrating its 45th year in business. Traditionally made in old world factories; Fluevog shoes are produced in small runs; are fully repairable; and, with their look of quality and timeless luxury, always stand out in a crowd. John Fluevog Shoes uses eco­‐friendly, vegetable tanned leathers and water based glues wherever possible. In keeping with John’s motto: good soles leave small prints (no matter what your shoe size).

For more information, contact proposals@fluevog.com.

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