Before getting started on a website, it is usually best to begin with understanding your goals, strategies, and tactics. Here are a few basics.
Start with defining your goal. Why do you need a website? What is it’s purpose? It could be a representation of your creative legacy that you control, a sales portal, or something else.
Once you have a goal in mind, you can start thinking about the strategy. What do you want to convey? Consider showing images of your artwork in a gallery, an artist statement, biography, and contact information.
When you know what you want to show, the next step is figuring out the tactics – how to get it done. There are a variety of website services. Some are do-it-yourself, others may require outside help. If you need help, there are freelancer networks at your disposal.
Website wireframe (how it is organized)
Page 1) Homepage: includes hero (main) image, name, navigation links (at top or side of each page)
Page 2) Gallery – includes 10-20 images with brief descriptions for each (title, size, medium, etc)
Page 3) Workshops
Workshop title with 2-3 sentence description each
Teaching service with 2-3 sentence description
Call to action – contact information (email, phone)
Page 4) Events
List of upcoming events
List of past events (keep this limited to the past 2-3 years)
Partner organizations (linked to their websites, if applicable)
Page 5) Contact
Contact information (Email, phone)
That’s it! Five pages to get you started. Before signing up for a website, editing the copy and images you want to have shown. You may need one image for the hero image on the homepage to be larger.
How to find help
I’m biased since I’ve been working on websites for a while, so I often think they are “easy and intuitive.” This is not always so. Even then, first hand experience is always helpful, especially when trying to explain something to someone else. Once your content is ready, give it a try. If you find it too confusing, by all means, stop and ask for help. I’ve organized the wireframe above to be the most helpful for a web designer. If you need one, try Fiverr – this freelance service offers web design help.
Todd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.
Arrowhead Artists and Artisans League – This annual plein air painting competition is limited to no more than 35 participants. It starts on Wednesday October 24 and ends Friday October 26. Judging take place Saturday October 27th. There are cash prizes.
Deadline: 24 Oct 2015.
Participants paint outdoors within a 5 mile radius of the Town of Old Fort North Carolina. Work created during the event will hang for a month in our art gallery in Old Fort. Last year five of the entries were sold. We hold this competition to bring plein air painters to our area. Townspeople and visitors to the area enjoy watching the artists create original works of art in real time.
This year we will have several rooms available in artists’ homes for participants from outside the area. Registration opens on-line July 1st and closes when we reach 35 entrants.
We are a nonprofit organization dedicated to promoting and preserving the arts in Western North Carolina and to educating the public about the arts and crafts of the region. There are many artists and artisans in our region. We provide them with affordable venues to show and sell their work, and to educate the public about it.
One way we accomplish our mission is through an art gallery, the Arrowhead Gallery and Studios, located in downtown Old Fort, North Carolina. It is one of the largest by size in Western North Carolina. We also hold shows in other venues and host a craft fair, called the Arts Mart, for member artisans, several times during the year.
For more information, contact firstname.lastname@example.org.
Brooklyn Waterfront Artists Coalition is excited to announce the sixth annual national juried art show, Wide Open 6, opening May 9, 2015.
Deadline: 24 Mar 2015
Again this year, we are privileged to have another of NY’s art elite as our juror, Brooklyn Museum of Art’s, Rujecko Hockley, Assistant Curator Contemporary Art.
The broad theme of “Wide Open 6” encompasses all the possibilities of knowledge and freedom and love – wide open spaces…arms wide open…eyes wide open – but as with all things, there is the inevitable opposite – wide open to attack…corruption…failure. What kind of fantasy is this? What does it really indicate? This juried show looks to explore this idea of “wide open” in all the hidden niches of our collective psyche.
This call for submission is open to all residents of the U.S. and its Territories 18 years of age or older.
$3000 in cash awards:
- Best of show gold: $1000
- Best of show silver: $500
- People’s choice: $250
- Curators’ choice: $250
- Certificate of recognition: $1000 – $100 each for ten winners.
Ours is a truly unique gallery – a massive Civil War-era warehouse on the Red Hook waterfront in Brooklyn, NY. Its enormous space affords us the opportunity to exhibit really huge work, and we welcome it.
We will be using 8,000 square feet for this show, and look forward to exhibiting artist’s work from all around the country, work in all sizes, subjects, and media, except film (it’s almost completely wide open).
For more information, contact email@example.com.
Gallery Underground – All-media national juried show which explores this powerful color, used by artists to attract attention, express emotion or interpret a feeling.
Deadline: 30 Mar 2015.
Historically, red in art was associated with sacrifice, danger and courage. But messages and connotations change with time and modern red is the color of love, heat, passion, violence, anger or joy.
All media accepted. Submissions via digital entry, $35 fee for up to two pieces. $500 in cash awards. Opening reception May 1.
Large open-space gallery just outside Washigton, DC with large traffic flow. Receptions attract 200 people. Prestigious juror Frank Eber to jury show. Arlington Artists Alliance gallery. Alliance is 501 (c) 3 nonprofit; fees are tax-deductible.
For more information, contact firstname.lastname@example.org.
Artshow.com is currently accepting entries for the 11th annual Art Kudos International Juried Online Competition. Open to all artists 18 and older. Cash awards totaling $4,500.
Deadline: 30 Jun 2015.
Awards Judge: Charles Long, Professor of Art at the University of California, Riverside.
Selected finalists will appear in a year-long online exhibit at artKudos.com beginning August 15th.
$35 for 3 images.
$4,500 in cash awards:
- Best of Show – $1,200
- Second Place – $1,000
- Third Place – $750
- Founder’s Award of Distinction – $500
- (3) Merit Awards – $250 each
- (3) Honorable Mentions – $100 each
For more information, contact email@example.com.