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Introduction To Maximum Good

Introduction To Maximum Good

This article is part of a series which is being expanded into a publication. The primary focus is Maximum Good, the changes we make that improve creativity, quality of life, and community. Follow along at sidearts.com/blog.

Welcome to Maximum Good! This series is about professional development through community engagement. Specifically, how to use your skills and talents to best benefit yourself while helping your community at the same time.

My name is Todd Hestand and I am the founder of Side Arts, a content management service for visual artists and arts organizations. I am also a business management consultant specializing in marketing, operations, and supply chains for consumer goods and industrial manufacturing. In my role as the Manager for the Corzo Center for the Creative Economy, a Philadelphia-area non-profit, I work directly with artists of all kinds – disciplines, experiences, nationalities, gender identities, and ages – to help them realize their creative visions.

This series will review topics that many artists encounter as they learn how to market their skills and build their businesses. I have addressed these concepts frequently with my own clients. Together we have created solutions that benefit them, their bottom line, and their craft. Hard skills will include marketing, budgets, and contracts. Soft skills will focus on personal goal setting and understanding why you do what you do, and how you can move past personal roadblocks. Importantly, each of these skills will be tied to how you can improve your community for maximum good.

Themes throughout Maximum Good

  • Change the defaults: what are the smallest possible changes you can make to your creative process that will have the largest impact
  • Identify innovation: what unique characteristics do you have that will help you engage with your audience and improve your community
  • Build positive habits: what systems can you build that, by automating the smallest possible tasks, can make risk so much easier to address
  • Architect choice: how can you give your audience and community the maximum number of options of engaging with you so that they feel empowered
  • Understand privilege: identifying what privilege is and how it impacts your work, show empathy, and act accordingly to address issues positively in your community

Introduction To Maximum Good
Things to keep in mind

I will be giving you tools that you can use and try out at your discretion. Some will be activities and worksheets, others will be thought experiments and case studies to review. All of which should be designed to be easily approachable. Keep in mind that one size does not fit all. Some activities may not be applicable to you. There is no set order to participate. You should feel that you can jump in anywhere that interests you.

None of these topics are presented perfectly. There is always room for improvement. Feedback and suggestions are welcome at mail@sidearts.com.

Follow along by subscribing to the YouTube channel and read more at sidearts.com/blog.


Todd Hestand is the Founder of Side Arts, as well as a classically-trained musician, singer, and artist. For over eight years, he has been the Manager of the Corzo Center for the Creative Economy in Philadelphia. The Center provides professional development support in the form of grants, courses, lectures, and individual consulting for creatives. For over eight years, he has developed programming and taught programs at The University of the Arts, Westphal College of Media Arts and Design at Drexel University, the Business Resource and Innovation Center at the Free Library of Philadelphia, and several Philadelphia area non-profit arts and community development organizations.

To receive updates on this publication and other resources, click here to create a free account on Side Arts.

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Demarest Place Walkway Mural – Call For Artists

Demarest Place Walkway Mural – Call For Artists

The Northern New Jersey Community Foundation’s ArtsBergen Initiative, the Hackensack Creative Arts Team (CAT), and the Hackensack Main Street Alliance are seeking an artist or artist team for the Demarest Place Walkway Mural. Design and paint a mural at 135 Main Street on the corner of Demarest Place in Hackensack, NJ.

Click here for the application / registration

Deadline: 6 Jul 2018

Demarest Place is a unique pedestrian walkway, crossing Main Street, between the Atlantic Street bus stop and the Hackensack Performing Arts Center (HACPAC). This year, the CAT is focusing on activating the site through the arts via a large-scale Demarest Place Walkway Mural. Alexander Anderson Real Estate Group has granted permission to use the north side wall of its building at 135 Main Street, on the corner of Demarest.

This art application is a recommendation based on the outcomes of the Hackensack Strategy Lab, a joint initiative of the National Consortium for Creative Placemaking and the Northern New Jersey Community Foundation’s ArtsBergen Initiative, held at Demarest Place on October 17, 2017. Fifty members of Hackensack and surrounding communities collaborated to brainstorm ideas of art, physical elements (lighting, seating), and cultural programming to create an enlivened and beautified public walkway that would serve as an attractive gateway to Main Street from the bus terminal and the HACPAC.

Hackensack, NJ is going through a major renaissance and redevelopment. The city believes the arts plays an essential role in bringing positive change that will better all who live, work, and visit there. Demarest Place is a unique pedestrian walkway that the city is working to transform into a public space for the arts. The selected artist has an opportunity to showcase his/her creative vision on the wall of a prominent building that can be seen from Main Street. It will be viewed by hundreds of passers-by from the new Performing Arts Center and bus station.

One artist or artist team will be selected for the Demarest Place Walkway Mural. The selected artist or team will be paid $9,600 in total for the project, including supplies, planning meeting, design, wall preparation, painting, and sealing of the mural.

About Northern New Jersey Community Foundation’s ArtsBergen Initiative

The Northern New Jersey Community Foundation’s ArtsBergen Initiative has been partnering with the City of Hackensack, the Hackensack Main Street Business Alliance, and its Creative Arts Team for three years to integrate arts and culture into the city’s redevelopment plans. Together they have accomplished many creative placemaking projects that are enlivening the city through the arts: The Main Gateway Mural Project, Art on a Stick, Interactive Arts Village, and the Utility Art Box Project. They want to make Hackensack a more vibrant place where the arts and artists flourish and community is made stronger.

The Hackensack Creative Arts Team (CAT) is a group of artists, merchants, organizational leaders, and public officials working to implement a creative placemaking plan for the City of Hackensack. Creative placemaking is the integration of arts and culture into a neighborhood, town, or region to build community and livability and boost local economy. The CAT works to identify projects that will move forward the Creative Vision Statement it drafted with the input of various members and sectors of the community.

For more information, contact artsbergen@nnjcf.org.

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Reimagining The Bear Brand Hosiery Factory Site – Call For Artists

Reimagining The Bear Brand Hosiery Factory Site – Call For Artists

Fresh Coast Capital and their affiliated non-profit, Fresh Coast Communities, announces a call for artists for Reimagining The Bear Brand Hosiery Factory Site. The former Bear Brand Hosiery Factory (205 East 21st Avenue) is a historic, ~3 acre brownfield located in Gary, Indiana. While in business, the Bear Brand Hosiery Factory manufactured women’s stockings, and as World War II began, transitioned to making parachutes for troops overseas. Finally in 1965, the factory closed and stood victim to decay and neglection. In partnership with Delta Institute, a Chicago-based nonprofit, Fresh Coast Communities will bring together residents and public leadership around integrating an innovative phytoremediation and green redevelopment project to revitalize the demolished factory site and minimize stormwater runoff.

Click here for the application / registration

Deadline: 29 Jun 2018

As part of the effort to create a welcoming and restful parklike site where residents can walk and reflect on the city’s past, present, and potential future, Fresh Coast Communities is seeking local artists and muralists to help bring pride and life back to the site. This is a great opportunity to make a difference, raise awareness about the former factory, and demonstrate the commitment to revitalize the city of Gary. Fresh Coast Communities seeks artists to produce three large murals to be anchored to a split-rail fence and one three-dimensional interpretive sign showcasing the bioremediation process taking place on the site.

Reimagining The Bear Brand Hosiery Factory Site Artist Benefits

One (1) 3D Interpretative Project Sign: One finalist will be selected to illustrate the bioremediation and stormwater runoff management currently underway on the project site. He/She will be awarded $1000 and materials and installation costs will be covered separately by Fresh Coast Capital up to $1500. Size is negotiable depending on vision, but must be accomplished within budget. A detailed description of the bioremediation work currently underway on the site will be provided to the finalist to assist in preparing draft art proposal submission.

Three (3) Large-Scale Fence-Mounted Murals: Three mural concepts will be selected to demonstrate themes 1-3 described above. Murals should be 4 X 6. He/She will be awarded $500. Materials, construction, and installation expenses will be covered separately by Fresh Coast Communities.

Depending on art project, muralists will have the opportunity to interview former factory employees and community residents individually for art narrative interpretation. A resource guide outlining all three themes will be provided to finalists to assist in preparing art proposal submissions.

About Fresh Coast Communities

Fresh Coast Communities is a national nonprofit that helps cities get the most good out of green infrastructure through community education and demonstration projects; holistic green infrastructure planning; co-benefits programs and partnerships; and workforce development programs.

It is an independently-governed affiliate of Fresh Coast Capital, a green infrastructure delivery partner that helps cities build high-impact green infrastructure at scale, in partnership with the community.

For more information, contact itsgeneseleach@gmail.com.

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East Village NYC Mural – Call For Artists

East Village NYC Mural – Call For Artists

El Sol Brillante, a community garden on 12th Street between Avenues A and B in New York’s East Village, is seeking artists to create a mural along the back wall of the garden.

Click here for the application / registration

Deadline: 1 Jul 2018

When the garden was first incorporated, a trompe l’oeil mural along the back wall depicted lines of crops extending back into the vanishing point. For years, that mural was the symbol of the garden until subsequent construction resulted in its partial demolition. The new mural should capture the spirit of the original: the infinitely renewing power and energy of nature extending outward from the garden.

A committee of garden members will meet to determine which proposals mesh best with the garden’s values and aesthetic. They will forward those proposals for consideration to the membership of the garden which will vote to determine the final project at a garden meeting.

The garden has received a grant providing for a $250 commission for the artist plus all needed supplies. An additional commission may be available. Include a proposed commission in the proposal.

About El Sol Brillante Jr Community Garden

The garden is a center of community life on 12th street, providing a haven from the hustle city life. It is a place where numerous plants flourish. The garden is a center of artistic activity, from music and dance performances to the Garden of Earthly Delights wrought iron fence created by Julie Dermansky in 1994.

For more information, contact davidgeorgeschultz@gmail.com.

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Mural Festival – Call For Artists

Mural Festival – Call For Artists

The ViBe Creative District is seeking ten artists to complete ten murals at ten locations within the Virginia Beach arts district for this Spring’s mural festival. All locations fall within the district boundaries.

Click here for the application / registration

Deadline: 16 Mar 2018

Artists must be United States residents and be 18 years of age or older. Artists may submit up to four samples of past completed mural projects or proposed new designs for murals (or a combination of both). Exact locations of murals will be shared with selected artists after submissions are reviewed and artists are paired with property owners. Design concepts may need to be amended by the artist to fit the necessary dimensions of the walls/buildings.

Mural Festival Artist Benefits

The ViBe Creative District will award a $3,000 stipend to each of the ten artists for their time and talent. They will provide up to $1,000 per mural for paint/materials to complete the project. Other equipment will be accommodated when possible, including ladders or lifts. Artists will be credited with signature mural, signage for two years at each mural location, listing on ViBe Creative District website and social media, and credit with link to artists’ website on ViBe Mural Map. Artists will be welcomed to participate in several events or educational programs hosted in conjunction with the mural festival. The ViBe Creative District will promote the mural festival and all artists via press releases sure to garner multiple articles in both print and digital media.

About ViBe Creative District

ViBe Creative District was established by a group of concerned individuals and local businesses to attract creative industries to a section of the Virginia Beach oceanfront area that desperately needed revitalizing. On April 21, 2015, the City of Virginia Beach established the boundary of the District by ordinance and declared it “an arts and cultural district and technology zone” with incentives established by the Virginia General Assembly in 2009. The ViBe Creative District’s purpose is to serve as a vibrant center for the arts, culture, and technology, and to support artists, technical, and creative businesses to help them flourish and cross-pollinate. The intent is to foster creativity where artisans live and work. It serves to provide an opportunity for a sense of discovery for visitors and residents, enhance the quality of life for citizens, and stimulate economic development and real estate values.

On June 13, 2016, the Friends of the Creative District (FCD) became an affiliate organization with a purpose to support the efforts of the District businesses and non-profit efforts. Three members of the FCD sit on the ViBe non-profit Board to represent the businesses and arts within the District. Members of the FCD pay dues to have voting authority on decisions made within the group and a participation fee to be included on the ViBe website and social media marketing.

For more information, contact info@vibecreativedistrict.org.

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Public Art Installations – Call For Artists

Public Art Installations – Call For Artists

The Central Avenue Special Improvement District Management Corporation (CASID) seeks creative proposals for public art installations. Proposed artwork will be installed on either a wall space or traffic box.

Click here for the application / registration

Deadline: 8 Sept 2017

All artists interested in participating in this program must complete and adhere to the guidelines in the Request for Proposal (RFP). It is a competitive process allowing all artwork and artists an equal opportunity to be selected.

Chosen artists will create public art installations within the Central Avenue shopping district in the Jersey City Heights. The artist with the winning mural design(s) will receive agreed monetary compensation and be featured on the Jersey City Heights’ website. Media exposure may include an interview or presentation at a press conference. Jersey City, NJ has a vibrant artist community. The new art installation will be centrally located in Hudson County.

This public art installations program is organized and administered by the CASID and made possible in part by funds from the New Jersey State Council on the Arts/Department of State, a partner agency of the national Endowment of the Arts. It is administered by the Hudson County Office of Cultural & Heritage Affairs, Hudson County Executive Thomas A. DeGise, and the Board of Chosen Freeholders.

About The Central Avenue Special Improvement District Management Corporation

The mission of the Central Avenue Special Improvement District Management Corporation (CASID) is to guide and promote the positive social growth and economic revitalization occurring in the City of Jersey City. It provides supplemental management, maintenance, and improvements to the Central Avenue business district. It is also known as the “Central Avenue Special Improvement District” (Central Avenue between Manhattan Avenue and North Street).

Formed in 1992 by municipal ordinance, the CASID was one of the first Special Improvement Districts in the State. It was the first of six in Jersey City. CASID was initiated by the efforts of involved business leaders and commercial property owners within the district. It functions as a public/ private partnership between the City of Jersey City and private stakeholders to supplement, not substitute, government services. Such services include, but are not limited to, administration, marketing, maintenance, capital improvements, and other operations. An elected board of seven (7) trustees from within the district volunteers their valued time to govern the CASID.

In a traditional neighborhood setting, there is a sensitive relationship between local commerce and the surrounding population. One can not thrive without the other. For this reason, it is imperative to be a key player in the community and take a general interest in local matters to better advocate on behalf of our main street community. With over 450 united members (defined as commercial property owners and/ or commercial tenants of assessed properties within the district), the CASID is one of the strongest business organizations in the City. The CASID works alongside community leaders, civic organizations, and elected officials. They guide the growth of Jersey City and its highly valued traditional neighborhood quality in the Heights.

For more information, contact dd@jcheights.com.

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722 East Pike Street – Call For Mural Artists

722 East Pike Street – Call For Mural Artists

Johnson & Carr and Urban ArtWorks invites experienced public artists to paint a mural at 722 East Pike Street. This is on a new live/work and retail development in the heart of Seattle’s Capitol Hill/Pike Pine neighborhood.

Click here for the application / registration

Deadline: 26 Aug 2017

The Pike Pine corridor is a heavily trafficked area both day and night. It is home to many local businesses and serves as the main access point to Seattle’s famous Capitol Hill neighborhood. This call for artists provides a unique opportunity to work on a large scale as the building is one of the tallest and most visible in the area. Also, the historic neighboring building, Pike Motorworks, will have a public facing courtyard that includes this wall, creating an unobstructed canvas. Three finalists will submit concept designs for public voting. The final design will be selected upon public input.

Artists must be at least 18 years of age. Urban ArtWorks will provide insurance for artists who do not have it. The stipend is $7,500. Scaffolding and safety equipment will be provided.

722 East Pike Street Mural Timeline

  • Deadline for submissions August 26, 2017
  • Finalists selected and announced – September 2, 2017
  • Finalists submit fully developed designs – October 2, 2017
  • Voting by the public will begin October 10, 2017 and commence December 29, 2017
  • Finalist notified and announced – January 5, 2018
  • Artwork installation – May 2018 (exact date to be determined)

About Urban ArtWorks

Urban ArtWorks is a Seattle-based 501(c)(3) nonprofit organization that provides opportunities for contemporary artists and local youth to work together to create public works of art. Their goal is to empower young people through professional opportunities in the arts.

Since 1995, Urban ArtWorks has collaborated with more than 2,000 youth to bring art to spaces throughout Seattle neighborhoods. Their pre-employment training and subsidized employment programs foster a renewed sense of self-esteem, self-motivation, and self-sufficiency in the young persons. As they expand their reach throughout the city, they look forward to continuing to help nurture strong communities by bringing contemporary public art to the streets of Seattle and beyond.

For more information, contact studio@urbanartworks.org.

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2017 Downtown Mural Project – Call For Artists

2017 Downtown Mural Project – Call For Artists

The Rock Springs Main Street/Urban Renewal Agency (URA), in cooperation with several private property owners, are seeking artists to participate in the 2017 downtown mural project.

Call for artists application / registration

Deadline: 31 Mar 2017

The Downtown Mural Project committee has identified two locations for murals this summer:

  • West side of the Graffiti Records building (403 N Front Street, Elk Street side), and
  • Anderson Warehouse located at the intersection of 2nd and F Streets, across from Broadway Burger Station.

The process for application this year includes a Request for Qualifications (RFQ) from interested artists. From the submitted 2017 Downtown Mural Project RFQs, the committee will select three artists for each project site to develop proposals. Artists will be compensated $150 each for concept development. The committee will select one artists (or team) for each project site from the concepts presented.

A stipend of $7,000 is available for the Anderson warehouse. An additional $2,500 is available if the west end of the building is incorporated. A stipend of $2,500 is available for the Graffiti building.

About Rock Springs Main Street

Rock Springs Main Street is responsible for Downtown redevelopment. Part of which is the addition of public art in the downtown area. Last fall, a Kickstarter program was utilized to raise funds for murals. It surpassed the goal of $7,500 by raising nearly $20,000. The community support for more art and murals in our community has been overwhelming. There is a huge sense of excitement about the program within our community.

The Rock Springs Main Street/URA is charged with the redevelopment of Downtown Rock Springs. As part of their mission, there are four standing committees – Economic Restructuring, Organization, Promotions, and Design.

For more information, contact info@downtownrs.com.

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Fort McMurray – Call for Artists

The Regional Municipality of Wood Buffalo (RMWB) is looking for a Canadian artist/artist team to design and install a mural at the Bob Lamb Bandstand in Borealis Park, Fort McMurray.

Call for artists application / registration

Deadline: 10 Aug 2016

The purpose of the Graffiti Abatement Mural Project is to provide a solution to graffiti while bringing public art into the community. This mural will be the sixth installation within Fort McMurray. In addition to installing the mural the artist/artist team will be expected to mentor a local emerging artist to help build artistic capacity within the region. The mural will cover the entire interior of the bandstand (including the underside of the roof) and the exterior walls and must appeal to a wide, culturally diverse audience while being a suitable backdrop for a range of cultural performances. The mural installation should begin early September.

This project pays $15,800.00.

Fort McMurray

RMWB is one of Canada’s youngest and most dynamic communities and is one of the largest municipalities in North America. Fort McMurray is the urban service center for the area. Smaller communities within the region include Anzac, Conklin, Draper, Fort Chipewyan, Fort Fitzgerald, Fort Mackay, Gregoire Lake Estates, Janvier, and Saprae Creek.

For more information, contact tenders@rmwb.ca.

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West Colfax MuralFest 2016 – Call for Muralists

40 West Arts District and its partners seeks muralists’ for our annual Mural Festival along historic West Colfax Avenue (US 40) in Lakewood, CO.

Call for artists application

Deadline: 25 Jan 2016

Revenue opportunities range from $1000 to $7500.

40 West Arts is one of only twelve Certified Creative Districts in the State of Colorado. Our mission is to enrich the community and enhance the creative, cultural, and economic vitality of historic West Colfax by creating community arts spaces and events and supporting creative enterprises and activities.

For more information, contact muralfest@40westarts.org.

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