Expired Archives - Side Arts

Roy Wronker [Certified Visual Artist – Johns Creek, GA]

Roy Wronker [Certified Visual Artist – Johns Creek, GA]

Roy Wronker is a new Side Arts Certified Visual Artist from Johns Creek, Georgia.

Roy Wronker was raised in Miami, Florida, and presently resides in Johns Creek, Georgia, located just north of Atlanta. Having had the opportunity to travel extensively, he draws inspiration from the colors and patterns reminiscent of sunsets and natural scenes observed from boats, beaches, and strolls through various locales across Europe, the Caribbean, North and Central America, as well as from the vibrant individuals encountered along the way.

Each of these experiences serves as a guiding influence in his artistic endeavors. Roy’s aim is to craft artwork that not only enriches your environment but also captivates you in a manner that entices repeated viewing in a fresh perspective.

See more artwork, wronker.art.

Roy Wronker [Certified Visual Artist - Johns Creek, GA]

Roy Wronker [Certified Visual Artist - Johns Creek, GA]


Linda Fitzgerald [Certified Visual Artist – Fort Collins, CO]

Linda Fitzgerald [Certified Visual Artist – Fort Collins, CO]

Linda Fitzgerald is a Side Arts Certified Visual Artist from Fort Collins, Colorado.

Linda Fitzgerald was born in the Hudson Valley area of New York State and has been a Fort Collins resident since 1988. Before settling in Colorado, Linda’s path took her to San Francisco and Santa Fe where her passion for both visual and culinary art began to blossom.

In San Francisco, Linda befriended nationally acclaimed sculptress Ruth Cravath Wakefield and fine art painter Charles Farr. Both inspired and influenced Linda on her creative journey. In 1978, Linda moved to New Mexico where she had the honor of working as a Companion/Chef for Georgia O’Keeffe at Ms. O’Keeffe’s Abiquiu home. There were many conversations about creativity. Linda took to heart the advice Ms. O’Keeffe gave her, “Paint the way you paint! Don’t allow others to tell you how your painting should look. Instructors want you to paint like them, but then it’s not your work, it’s theirs’.”

Awards and Exhibitions

  • World Art Awards (2023): 6th Place
  • American Arts Awards (2022): 6th Place
  • Side Arts (May 2022): 1st Place – Monthly Online Competition
  • City of Lafayette Group Show (January – March 2020): Lafayette, CO
  • Jones Gallery Group Show (February 2020): Kansas City, MO
  • Public Art Program reproduction and installation of “Flamingos” utility box wraps (January 2020): Pompano Beach, FL
  • R Gallery Group Show (October – November 2019): Boulder, CO
  • R Gallery Group Show (September – October 2019): Boulder, CO
  • Gateway To the Rockies National Art Show (October 2019): Aurora, CO
  • Art Santa Fe International Art Show (2019): Santa Fe, NM
  • Gateway To the Rockies National Art Show (October 2018): Aurora, CO
  • Art in Public Places reproduction and installation of “Spirit Buffalo” at the Phillip S. Miller Regional Park (August 2018): Castle Rock, CO

See more work, visit lindafitzgeraldgalleryandgifts.com

Linda Fitzgerald [Certified Visual Artist - Fort Collins, CO]

Linda Fitzgerald [Certified Visual Artist - Fort Collins, CO]


Decay, Corrosion, Rust (Online Photography Competition) – Call For Artists

Decay, Corrosion, Rust (Online Photography Competition) – Call For Artists

Side Arts Certified Sponsored Listing] The New York Center for Photographic Art (NYC4PA) announces a call for artists for Decay, Corrosion, Rust, an online photography competition.

“And behind door number 2. A brand new…” United States television prizes are all about the “new.” Though we often focus on the new and shiny there is amazing beauty in the decayed, corroded, and rusted. It can make images of those items so much more compelling and interesting.

Consider the textures and colors in an abandoned, dilapidated factory or prison, rust on an old bike, contrasting plaster and lathing on a corroded wall, and myriad of possible captures in a junkyard. Neighborhoods, disparagingly called “run down,” are treasure troves of “decayed” tumble down houses, “corroded” discarded toys, “rusted” cars, and trash cans.

Click here for the application / registration

Enter by: 14 April 2024

Decay, Corrosion, Rust can take many forms – black and white, color, or abstract. All photographic media are welcome.

As with all NYC4PA calls, all 2D photographic art is accepted. Images awarded an NYC4PA prize within the past 2 years are not eligible. Images submitted that were not selected for a prize may be submitted at any time.

NYC4PA offers opportunities to participate in themed calls for photographers. Each call has a different theme and 50 images win. The prizes total $4000. There is a grand prize, 3 first prizes, 3 second prizes, 3 third prizes, 20 juror’s selections, and 20 honorable mentions. All 50 winners are posted in a gallery on the NYC4PA website and included in an exhibition gallery. The call is open to any photographers worldwide and of any age, amateurs or professional. A professional photographer, gallery owner, or photography teacher is the juror.

About New York Center for Photographic Art

The mission of the New York Center for Photographic Art is to provide exhibition opportunities in the vibrant New York City gallery world to photographers around the globe. NYC4PA offers international, themed, open call competitions juried by recognized experts in the field of photography. Prizes include cash awards, online gallery, catalog, and New York City gallery exhibits.

For more information, contact nyc4pa@gmail.com


Bates Street Public Art Bench Project (Keller, TX) – Call For Artists

Bates Street Public Art Bench Project (Keller, TX) – Call For Artists

[Side Arts Certified Sponsored Listing] The City of Keller, Texas, announces a call for artists for the 2024 Bates Street Public Art Bench Project.

Click here for the application / registration

Enter by: 22 March 2024

The portion of Bates Street, where the public art bench will be installed, is a recently reconstructed festival street featuring string lighting, gateway structures, and food truck accommodations. The ideal bench will be useful, aesthetically pleasing, and contribute to the place-making goals of the improvements project. There is no theme for the art bench. The bench must be family-friendly and appropriate for public display. The City of Keller will provide a 4″x6″ plaque for each bench to include artwork title, artist name, and year of installation.

The Old Town Keller Improvements Project is aimed at upgrading the infrastructure in one of the oldest areas of the city. It includes amenities like landscaping, street lighting and public art. The city hopes to foster the development of Old Town Keller into an arts and entertainment district, with an eclectic blend of restaurants, shops, and services.

A stipend of $8000 will be paid, one-half upon acceptance and one-half following installation and acceptance.

About the City of Keller

The City of Keller Public Arts is a growing program in the community within and outside of the Keller area. It boasts 15 permanent sculptures, 11 sculptures that rotate 5 or 6 yearly for a 2-year period. Five gallery art shows take place in Keller Town Hall throughout the year, boasting a wide variety of genres. Concerts are part of the annual arts events, with an annual performance by the Fort Worth Symphony Orchestra, and smaller, intimate concerts at Town Hall or in the park.

For more information, contact publicarts@cityofkeller.com


MORE! Embracing Excess – Art Exhibition – Call For Artists

MORE! Embracing Excess – Art Exhibition – Call For Artists

[Side Arts Certified Sponsored Listing] Annmarie Sculpture Garden and Arts Center announces a call for artists to submit original artworks for MORE! Embracing Excess. This exhibition seeks to unravel the layers of complexity and indulgence found in the realm of maximalism, showcasing the beauty that emerges when more is truly more.

Click here for the application / registration

Enter by: 14 April 2024

Annmarie Sculpture Garden and Arts Center aims to challenge traditional norms and push the boundaries of artistic expression by featuring a diverse array of artworks, installations, and designs that embody the extravagance, the lavishness, and the exuberance of maximalism. The exhibition will highlight bold colors, patterns, textures, intricate detail, and overwhelming visual richness.  Graphic designers who produce fabric and wallpaper are also encouraged to apply.

MORE! Embracing Excess – Artist Benefits

  • Have your artwork seen by a Juror from the Smithsonian Museum system. Shows are not juried blind.
  • Galleries are trafficked by roughly 7,000 visitors a month. Foot traffic is higher in the summer months during nice weather.
  • Artists receive complementary graphics. A virtual exhibition booklet is made for each exhibition.
  • Shipping scholarships are available.
  • Three artworks are chosen for a monetary prize in the form of a juror award.

About Annmarie Sculpture Garden and Arts Center

Annmarie Sculpture Garden and Arts Center is located in scenic Solomons, Maryland, where the Patuxent River meets the Chesapeake Bay. The sculpture garden features a shady walking path that meanders through the woods past permanent and loaned sculpture, including over thirty works on loan from the Smithsonian Institution and the National Gallery of Art. Artists in the collection include: Antonio Tobias Mendez, Barbara Hepworth, Cesar, Robert Engman, Jean Arp, Kenneth Snelson and Fransisco Zuniga. Young guests can frolic in the Fairy Lolly Creative Play Space and explore the many trails, including the Tree-mendous Trail.

The award-winning Arts Building includes rotating exhibition space, the Nature Nook, the artLAB Creative Reuse Studio, the Annmarie Gift Shop, and lovely wrap around patios. Annmarie presents a variety of popular annual festivals, rotating exhibitions, family activities, and creative public programs. The Studio School offers classes for all ages and abilities – from pottery to dance – taught by professional artists and arts educators.

For more information, contact exhibits@annmariegarden.org


Forced Perspective Fine Arts Exhibition (Decatur, GA) – Call For Artists

Forced Perspective Fine Arts Exhibition (Decatur, GA) – Call For Artists

[Side Arts Certified Sponsored Listing] Decatur Arts Alliance announces a call for artists for Forced Perspective, their 35th annual Fine Arts Exhibition.  When experiences challenge our worldview or encounters lead to a reexamination of long-held beliefs, we realize jarring truths or witness inescapable realities. Artists and audiences are invited to consider how enduring discomfort affects how we relate to ourselves, each other, and the world.

Click here for the application / registration

Enter by: 15 March 2024

Artists working in all media may apply for Forced Perspective, a juried multimedia presentation that contributes a fresh and unique perspective in conjunction with the Decatur Arts Festival. The exhibition will be installed in the newly renovated Fourth Floor Gallery of the Decatur Library, part of the DeKalb County Public Library. The show will run May 2 – June 14, 2024, in Decatur, Georgia.

Forced Perspective Awards

  • Best of Show:  $1,000
  • Gold Award:  $700
  • Silver Award:  $500

Purchase awards totaling $2,500 are selected by the City of Decatur for inclusion in its public art collection. Local institutions and universities frequently purchase exhibiting artwork. Purchase awards will be publicly announced on the exhibition website.

This is the 35th year of this exhibition. It reaches more the 60,000 in the month of May. There are dedicated institutional purchases from every exhibition.

About City of Decatur

The City of Decatur, DeKalb County, Georgia, is located just east of and adjacent to the city of Atlanta’s in-town communities and near the metro area suburbs. With more than 200 shops and restaurants in commercial districts around the Square and in historic Oakhurst Village, Decatur is a popular shopping, dining, entertainment, and arts destination. Twenty-four thousand residents live in Decatur’s quiet, tree-lined neighborhoods and downtown condominiums, and as the DeKalb County seat, this thriving commercial community is the epicenter of county business.

About Decatur Arts Alliance

Since 1989, the Decatur Arts Alliance has expanded its impact. Today the 501c3 brings a full spectrum of arts to the community through outdoor art installations, live music, community classes, and exhibitions. All are free and open to the community and the Atlanta metro area. The Decatur Arts Alliance works to connect residents, businesses, tourists, and artists to increase art access and engagement. The organization is committed to ensuring equitable opportunities for emerging and established artists of diverse experiences and backgrounds.

For more information, contact info@decaturartsalliance.org


Marketing Art: A Fresh Approach [Official Guide]

Marketing Art: A Fresh Approach [Official Guide]

The tactics needed for marketing art and elevating your creative practice are different for every person. A one-size-fits-all guide that runs through the usual art marketing, eCommerce, website, social media, email, legal, and contract strategies may offer helpful components, but isn’t applicable to everyone. This is because artists and crafters come from so many varieties of experience, socioeconomic backgrounds, disabilities, and adversities to overcome. Express your unique visual art practice with help from Side Arts’ representation and  custom visual artist certified one-sheets.

Marketing Art: A Fresh Approach

  1. Understand your instincts
  2. Define your motivation
  3. Set positive goals
  4. Develop a process
  5. Scale your efforts
  6. Analyze your results
  7. Network for opportunities

1. Understand Your Instincts

What is common in all artists’ journeys is that you FEEL a certain way about implementing these strategies. This is something that CAN be managed and adapted to having a positive experience with marketing art.

So rather than talking about the latest social media strategy, let’s start talking about how you feel about using social media to promote your artwork. Whether you are a digital native or technophobe, your instincts are at the core of how you use platforms to promote your work.

Being a digital native may lend to being over-confident about the potential results. Being a technophobe may undervalue what can be accomplished. It’s best to try to be somewhere in between. Here, it helps to be rational:

  • You don’t know what you can do until you try.
  • Even the smallest results can be a step in the right direction.
  • Be exact and truthful when measuring the results.

The most important step: Before you begin to try something new or view the results of something you have tried, 1) imagine a realistic positive result, 2) remind yourself to accept whatever the results are, and 3) commit to learning something from them. This will help put you in the right mindset to try the next positive step forward for your creative practice.

2. Define Your Motivation

The best question you can ask is, “Why?” It’s a question that children learn early. They are relentless with it! Their young minds are processing so much information. Ours are, too, although we often don’t have the patience or time to work through the reasons. It’s important to keep asking why.

The Five Whys

Ask yourself: Why do you want to create and sell your artwork? Then, ask why you gave that response, then ask why again, and again, and again. Ask yourself why five times to get to the heart of the matter. It’s challenging to be that honest with yourself, but you may discover something important that you hadn’t realized before. This can help inform your creative practice in new ways.

Why can be a tough question to answer. If you’re having trouble getting to the root of the matter, try reframing the question with “What…” Such as, “What is it about this type of art that inspires me.”

The Money Issue

I know. I know. We all want to make money. Some of us more than others, and that’s okay, that’s your right. The important thing to realize is that money is the by-product (rather than the purpose) of a transaction. The transaction is what is important. You have something and someone else sees the value in it. Therefore, the transaction is an item exchanged for validation. How much money is assigned to that validation is an abstract construct.

What Is Your Motivation?

Ask yourself: What do you have to offer and what type of validation are you seeking? It is important to know the answers to these questions so that you know what and when you have accomplished something. You’ll be able to state your accomplishments clearly.

3. Set Positive Goals

Goals are important because they help you understand the work you have accomplished and provide direction for your next steps. How often have you said to yourself, “I just don’t know what to do next?!” The first step in answering that question is looking back to what you have already done.

Try making a list first. Break the list into two columns. One column for things you have tried which have worked and another column for things that haven’t worked or yielded any results. Put this list somewhere you can see it every day. Make a commitment to stop doing things that you know don’t work and start doing more of what is working.


SMART goals are defined as Specific, Measurable, Attainable, Relevant, and Time-bound. Focus first on things that are working (80% of your time) and then on new things that you have not tried before (20% of your time).


  • Send out two email newsletters within the next four weeks. Try Madmimi, Mailchimp, or Constant Contact. Focus each on a new piece of work with a description and call to action to purchase.
  • Sign up for a social media platform which you are not currently using (i.e. Tiktok). Post four pieces of content within the next week and measure engagement.
  • Review your Google Analytics account for your website. Identify the pages which have the most visits. Update and/or republish these pages with new or additional content within the next week.
  • Increase your email list by 20% in the next 6 months.
  • Increase your sales by 10% in the next 3 months.

Projected and Stretch Goals

For each goal (try only one at a time), set a projected and stretch goal.

Projected goals are those based on past data. For example, if you normally attain 5 new facebook followers a month, try changing how and when you post and see if you get 7 new followers each month for the next few months.

Stretch goals go beyond your average projections, but not too far (add 10%)! Using the same example as above, try for 10 new followers per month.

Compare Yourself To Yourself

It’s easy to look at others with massive followings and sales and become discouraged. Remind yourself that they started out with zero followers at one point. Rather than comparing yourself to others, look at what you have been able to accomplish. You might be surprised that the difference in results from this year to last are extraordinary compared to the results from five years ago.

Remember to celebrate the small victories. They add up! This might be a good opportunity to spend some time checking your feelings. Review what you have accomplished so far and how they relate to your motivation. Update your list of things you have tried. Having trouble getting motivated? Try these productivity tools.

4. Develop A Process

There is no set path for marketing art as a visual artist, but there is a standard journey for customers. For the purpose of this guide, customers may be clients, patrons, buyers, gallerists, curators, or commissioners.

Attract, Engage, Delight

To attract an audience, you’ll need to put yourself where they are. Everyone consumes information differently and has preferences as to how they want to be contacted. Most are best reached by email. But before you get their email address, you may need to publish content on Instagram, TikTok, YouTube, or your own website.

Go where you think your audience is. If you paint, go where people expect paintings. If your paintings are about environmental issues, go where people expect to talk about environmental issues. Think broadly about your audience and their various preferences.

Engage with your audience. Educate them about why you do what you do and how you do it. This is more than a picture and one word description. There are so many ways to engage with your audience. Make a list that feels authentic to you and narrow that list down to three to five items. Use these consistently.

Artist engagement

  • Show works in progress step by step
  • Write a story and rationale for each piece made
  • Do product reviews and demonstrations
  • Film short videos of works of progress
  • Studio selfies!
  • Provide lifestyle stories, tell who you are outside the studio

Give your audience a delight that will have them sharing the experience with their friends. This may include:

  • Personalized notes with each purchase
  • Mini-print contests
  • Fan appreciation give-aways
  • Take your packaging to the next level
  • Thank customers for at-home pictures of your work

Engagement Funnel

All of the above components fit within a art marketing engagement funnel. Think of it as a big letter “V” where the top is how customers find out about you and the bottom is making a sale. Not everyone gets all the way through the funnel. It is important that the top of the funnel is continuously fed with new people. Most funnels are structured from top to bottom like this:

  • Social media – introduction
  • Website – education
  • Email – owned communication channel
  • Purchase – validation

Once someone has gone through the funnel, they are likely to go through again. Encourage the process by acquiring testimonials and referrals. This provides additional content to promote and new people being fed into the top.

5. Scale Your Efforts

Once you know what is working, there are a number of ways in which you can increase your artwork marketing momentum. You may want to try repurposing content, paid media ads, and alternate art sales channels.

Repurpose content

Take the communication you have already developed and repackage it in a new way. These can be used for both engagement initiatives and value add sales applications.

  • Create an ebook or art book out of your works in progress and final exhibit / at home images.
  • Teach a class about your process
  • Offer an instructional manual
  • Offer special commissions based on current works
  • Create monthly patron or student webinars
  • Launch a podcast series (limited or on-going)

The key to success is using information and content that you already have with an established audience. They are likely to share with their networks and increase your visibility.

Paid media ads

Ads are most effective when they promote content that is already successful. Always point ads to your educational materials, rather than at a sales page. In turn, the educational material should offer a call to action that leads to your sales page. One way to think about this: “you have to ask me out on a date before you ask me to marry you.”

Value Add Applications For Marketing Art

You can obtain more information that informs your strategy of marketing art by participating in a variety of events. Getting live interaction directly from the source provides the best feedback. Remember that it is not just what they say, but what they do and how they do it that is important to recognize.

Other than direct art sales, consider participating in:

  • Requests for proposals
  • Grants
  • Vendor events
  • Platform sales
  • Licensing
  • Exhibitions
  • Competition

Click here for more information on each of the art sales channels. You won’t know what works best unless you give it a try. Do what is best for your creative practice, time, budget, and community.

6. Analyze Your Results

Take a break, at least once a month, to look at some of the data you have gathered. You may learn something new about what works, when to do something, and who to focus on. It’s easy to look at the data and move on, but it’s more important to make a commitment to make the small changes it suggests.

If you have your own website, set up Google Analytics. It will help you understand what pages get the most traffic and where the traffic comes from. You can determine which pages to target for ads and which sources generate more leads.

Almost all social media platforms offer some analytic data on your account. On these accounts, it’s most important to make adjustments in terms of who is visiting and when.

When using email marketing platforms, like MadMimi, Mailchimp, and Constant Contact, keep track of how many people are on your list, what percent open your emails, and what percent click through from content in your emails to your links. Change the content and / or formatting of your emails based on the highest open and click through rates.

Remember to look back on data from a year or more back to see how much your creative practice has grown. Take a moment to reflect on how you feel about these changes. Are you comfortable with what you have done? Do you feel you need to be more proactive? It might be time to revisit your SMART goals, both projected and stretch. What, if anything, do you want to do differently? Make a commitment, write it down, and plan your changes.

7. Network For Opportunities

If you want your strategy for marketing art to elevate to the next level, then network for opportunities. Many artists have similar opportunities when it comes to setting up their creative practice. There are free website hosting services and website templates, social media platforms with analytics, Google Analytics data, Google suite for managing content, and scalable email marketing platforms. All of these are available and mostly accessible to artists and crafters equally.

Personal networks are unique to each individual. These relationships should be fostered with care. There are many ways to do so.

  • Collect email addresses from anyone that seems interested in your artwork
  • Connect with your contacts on LinkedIn
  • Search for and connect with 2nd degree connections on LinkedIn that may have similar interests
  • Volunteer at trade shows, exhibitions, and art and craft fairs
  • Join a professional association in your field of interest
  • Attend meet-ups
  • Get Certified with Side Arts and join your local artist registries

Have a few high net worth contacts already? Ask them out for coffee once every six months. Set up a recurring reminder on Google calendar for each individual. Keep a few personal notes on each contact. Besides art, what are their other personal interests? You’ll have some easy talking points for each conversation. Ask how you can help them before asking for help yourself.

Marketing Art Strategy Conclusion

Try thinking about your strategy for marketing art as a process of deliberate practice. It’s not about doing the same thing on repeat, but understanding your feelings and motivations, focusing on SMART Goals, and making adaptations. That hard thing is sticking with something that may feel uncomfortable at first or making a change the data supports which goes against your preconceived notions. Small steps first.

Next Step

Are you ready to invest in yourself and showcase your artwork? Apply to become represented by Side Arts, a leading agency connecting artists with exhibition opportunities. With limited capacity and a rigorous jury review, Side Arts ensures that your work gets the attention it deserves. Click here to learn more about how Side Arts can elevate your art career and provide you with exciting opportunities to display your talent to a wider audience.

Take the leap and step into a world of endless possibilities for your artistic journey with Side Arts. Don’t miss out on this incredible chance to share your passion and creativity with the world. Apply now and open doors to a bright future as a recognized visual artist. Click here to apply.



PleinAir Salon March Art Competition (Online) – Call For Artists

PleinAir Salon March Art Competition (Online) – Call For Artists

[Side Arts Certified Sponsored Listing] PleinAir Magazine announces a call for artists for their PleinAir Salon March Art Competition. In the spirit of the French Salon created by the Academie des Beaux-Arts in Paris, this annual competition, with 12 monthly cycles, leading to the annual PleinAir Salon winners, is designed to stimulate artistic growth through competition.

This is an online competition with annual awards totaling $50,000. No mailing your artwork for an exhibition. Enter paintings for the PleinAir Salon March Art Competition whether you have won another competition or not.


Click here for the application / registration

Enter by: 31 March 2024

The Early Bird Discount ends March 15th at 11:59 pm. Enter before then to receive 25% off your entries. Just $29 for your first and $12 for each additional painting. The regular price is $38 for the first painting and $16 for each additional painting.

There are over $2,000 in cash prizes awarded each month, and $22,000 awarded at the Annual Competition each May. Each of the 23 monthly winners are included in the judging for the 13th Annual PleinAir Salon where PleinAir Magazine awards the Grand Prize winner a check for $15,000 and feature their painting on the magazine’s cover, which is the #1 representational art magazine at Barnes & Noble.

The winners of each monthly competition are automatically entered into the running for the Annual Competition and a $15,000 check!

Winners in each monthly competition may receive recognition and exposure through PleinAir magazine’s print magazine, e-newsletters, and social media. The Annual Awards will be presented live at the Plein Air Convention & Expo in May 2024.

About PleinAir Magazine

PleinAir Magazine is for plein air artists, enthusiasts, and collectors showcasing a wide variety of plein air paintings, articles on the top plein air artists of today and past, and the latest information on events and shows. The PleinAir Salon Art Competition has been awarding cash prizes and promoting artists for 12 years.

For more information, contact pleinairsalon@streamlinepublishing.com


Maximizing Profit: The Best Sales Channels for Artists

Maximizing Profit: The Best Sales Channels for Artists

Calls for artists are indirect sales channels for your artwork. How frequently do you apply to calls for artists and for what type do you typically apply? Where have you had the most success in generating the most margin on sales?

Side Arts can help. Learn more with our official guide, Marketing Art: A Fresh Approach.

Calls for artists include

  • Requests for proposals – Commissions for your artwork
  • Grants – Funds that are available for the completion of a project or growth of a practice
  • Vendor events – Sell your own artwork at a rental space
  • Exhibition opportunities – Agents sell your artwork at a relatively high commission.
  • Competitions – Compete with others for a limited number of prizes

It is helpful to think of them in terms of both direct and indirect sales channels as they relate to the margin on your artwork. In other words, where do you get the most money relative to your efforts.

Margin By Sales Channels

Sales Channels


In direct sales, requests for proposals, and grants, you are typically setting the terms of engagement. You know the inputs and there are specific results expected.

Vendor events rank slightly lower. This is because you cover the costs of the booth rental fee. More importantly, it introduces more variables that are outside your control such as rain, advertising for the event, and the attendence levels.

Likewise, platform sales, such as Etsy and EBay introduce flat and variable fees for including your work on their sites. Although they offer extra promotion services, they come at higher prices. Therefore, promotion, which costs time and money, is on you.

When utilizing licencing, the burden of promotion is now on the vendor to whom you have licenced your work. Since they do all the promotion, they take a much higher commission which reduces your margin considerably.

Exhibitions work the same way as licencing. The burden of promotion and sales is on the gallerist or curator hosting the exhibition. If they are not offering promotion and sales support, then it is simply a pay-for-play vendor event. The purpose of participating in an exhibition is to take advantage of the organization’s exclusive buyer’s lists which should align with the type of artwork you offer.

Lastly, competitions offer the greatest risk and least margin for your time and effort. You have no control as to how many others are participating, there are often fees to participate, and there may only be one winner.


Before applying for a call for artists, think through how best it fits with your goals and the risk you are willing to take. Make sure you know quantitative answers to questions regarding promotion, buyer’s lists, and commission percentages.

Most artists looking to grow their professional network and sales opportunities apply to 10-15 calls for artists per year. The average cost of applying is $25-45.

Next Step

Are you ready to invest in yourself and showcase your artwork? Apply to become represented by Side Arts, a leading agency connecting artists with exhibition opportunities. With limited capacity and a rigorous jury review, Side Arts ensures that your work gets the attention it deserves. Click here to learn more about how Side Arts can elevate your art career and provide you with exciting opportunities to display your talent to a wider audience.

Take the leap and step into a world of endless possibilities for your artistic journey with Side Arts. Don’t miss out on this incredible chance to share your passion and creativity with the world. Apply now and open doors to a bright future as a recognized visual artist. Click here to apply.


Call For Artists Application Questions [What To Include]

Call For Artists Application Questions [What To Include]

When looking to promote calls for artists, it should include all relevant information needed for an artist to decide whether to apply for your opportunity as well as for you to make an informed selection. The call for artists application is how artists send their information to you, whether it is for an exhibition, vendor event, competition, request for proposal, or grant.

Applications should use webforms with the ability to upload images. Applications by email, mail, or in-person are difficult to track and often have inconsistent entries. Many types of webforms are free. There are several reasonably priced online juried application management services available.

Side Arts recommends webform providers such as Jotform, Gravity Forms,  and Google Forms due to their simplicity and affordability. Depending on your needs, you may also consider using juried application managers such as Wufoo or WESTAF’s CaFE or Zapplication.

Basic Application Questions

  • Name
  • Email
  • Address
  • Phone number
  • Website
  • Artwork medium(s)
  • Artwork description
  • Artwork size
  • Artwork price
  • Image uploads (minimum of three)

Specific Call For Artists Questions

In order to better qualify your applicants, we recommend adding additional quantitative and qualitative fields (not all of which are relevant to every opportunity). These may include:

  • Keywords that describe your artwork (up to five)
  • Demographics (if they relate to the opportunity)
  • Describe how your artwork is relevant to the artist opportunity
  • Instagram account
  • Instagram number of followers
  • Total number of people in the artists’ email list
  • eCommerce websites (i.e. etsy, zazzle, and so on)
  • Business name (if applicable and incorporated)
  • Resume (include exhibitions, vendor events, RFPs, and awars within the last three years)
  • Is the artist exclusively represented by a gallery/agent (No/Yes, if so who)
  • Any special accommodation requests?
  • How did you find out about the opportunity?
  • For RFPs, include mock-ups, if applicable

Keep your application questions short and concise. Start with the name, address, and demographics questions, then move on to the questions which are specific to the opportunity. Remember to enable an automated email that informs the applicant that their applicaiton has been received and what happens next so applicants understand the process.

Looking for more writing tips? Check out our official guide, How To Write A Call For Artists.

Call For Artists Promotion


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