Side Arts | Blog

Be More Productive: Two Tools You Can Use

Be More Productive: Two Tools You Can Use

Productivity is activity that positively influences the trajectory of your life whether at home, work, or with personal projects like marketing art. Here are two tools you can use to be more productive, especially considering the many conversations that begin with, “Why don’t I ever get anything done?” or “How the hell did I even get here (without achieving what I set out to achieve)?” 

5 Second Rule

The first tool was developed by Mel Robbins: The ‘5 Second Rule.’ This rule helps you launch into whatever task you need to get done and prevent procrastination. The idea is to count backwards from 5 and move yourself physically towards achieving the task. For example, if you’re struggling to get out of bed, count down from 5 to 1 and physically get yourself out of bed. Or, if you remember something that needs to be done, count down from 5 to 1 and write that task down on your to-do list. The ‘5 Second Rule’ is about helping you make that first move towards being more productive. It creates that forward momentum for yourself.

The Tomato Timer

‘The Tomato Timer’ is another great tool to help you be your most productive self. Traditionally, this tool is about setting a 20 minute timer where zero distractions are allowed. Yep, this means no phone, no Facebook, no cat videos. This means no distractions until you’ve completed the task at hand or the timer has hit 20 minutes. At the end of the 20 minutes, you get a 5 minute break to do whatever you want or need to do and then you go back to 20 minutes of focused work.

I suggest that you get a little more creative with your tomato timer. For example, I had a really long spreadsheet to update – something like 300 rows! So I made an internal agreement with myself. Do 20 lines at a time and take a short break to look at my phone, 20 lines, short break, 20 lines, SHORT break … you get the idea.

For those of you who have lunch breaks, the tomato timer is perfect for you. One day I dedicated 40 minutes of my lunch break to my own personal tasks. The agreement that I created with myself was that if I completed these 40 minutes, I get to take a 20 minute walk.

The tomato timer helps you manage your time because you know you need to complete something within the time allocated. The breaks give you space to fill your time with a sense of reward for your focus. There are even Tomato Timer Apps out there that you can use to assist you! This tool is really helpful during afternoon sluggishness where you end up mindlessly scrolling through Facebook (or mindlessly clicking through windows).

Carlee Myers HeadshotCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 

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Researching Calls For Artists

Researching Calls For Artists

Researching calls for artists is an important component of your strategy for marketing your artwork. It is challenging to figure out where to start. Sometimes this can feel overwhelming. To help build your confidence, break down your research into small actionable steps.

Bring The Opportunities To You

Set up Google Alerts for your location. Use this search string: “call for artists” + location. You may include “+ medium” to narrow the search if you for your specialty.

For example: “call for artists” + Cleveland + painting

Sign up for niche call for artists platforms. Find them by searching for: “calls for artists” + medium or + style or + relevant topic. Most niche platforms will allow you to narrow your search results to your preferred locations once you sign up.

For example: “calls for artists” + sculpture + “public art” = Americans for the Arts Public Arts Listings

Sign up for newsletters from your local Arts Council and state Arts Commission. These will include calls for artists collected from local non-profits.

Dig Deeper For Hidden Gems

Sometimes, when you find a call for artists posted publicly, it has already been filled. It’s important to try to get in front of the process not only to make sure you have time to apply, but also in order to have enough time to create the work or have enough inventory available.

Whenever you find a recurring opportunity, add the name and deadline date to a spreadsheet. Include the columns: Opportunity, location, deadline, contact information / URL, and a short description. Start checking for the yearly deadline and new information at least six months ahead. You could also create a calendar alert by adding the event deadline to your calendar and setting reminders in advance (3 months/ 6 months) which give you enough time to plan and apply for the opportunity.

Review call for artists content marketing platforms which offer a range of opportunities, such as Side Arts (our specialty is vetted and trusted call for artists with significant track records of success for artists), Zapplication (juried calls), and Art Fair Insiders (art fair specialists).

Check out their archives and forum sections for information and reviews of calls for artists which align with your goals and interests.

Side Arts only promotes new, active calls for artists – no duplicates.

  • Use the Active category to see current listings.
  • Use the Expired category to see listings which have passed their deadline. Find organizations which offer calls for artists in your area. They may be offering an opportunity, but not promoting it broadly.
  • Use the other categories to refine your search by location, type of call, award amount, and so on.

Conclusion

When researching calls for artists, use free resources to bring the opportunities to your inbox. Join local arts listservs. Create a spreadsheet. Dedicate time once every three months (set up a calendar alert) to do original research. Make it a goal to add at least three opportunities to your list every month.

Next Step

Are you ready to invest in yourself and showcase your artwork? Apply to become represented by Side Arts, a leading agency connecting artists with exhibition opportunities. With limited capacity and a rigorous jury review, Side Arts ensures that your work gets the attention it deserves. Click here to learn more about how Side Arts can elevate your art career and provide you with exciting opportunities to display your talent to a wider audience.

Take the leap and step into a world of endless possibilities for your artistic journey with Side Arts. Don’t miss out on this incredible chance to share your passion and creativity with the world. Apply now and open doors to a bright future as a recognized visual artist. Click here to apply.

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John Edwe [Certified Visual Artist – Philadelphia, PA]

John Edwe [Certified Visual Artist – Philadelphia, PA]

John Edwe is a Side Arts Certified Visual Artist from Philadelphia, Pennsylvania.

Group Exhibitions

  • Hamilton Street Gallery, Bound Brook, New Jersey (2022)
  • Luxembourg Art Prize, Luxembourg, Luxembourg (2021)
  • Pleiades Gallery, New York, New York (2020)
  • Gallery Zero, Milan, Italy (2017)
  • Hamilton Street Gallery, Bound Brook, New Jersey, Curated by Brian McCormack (2016)
  • Galerie Metanoia, Paris, France, Curated by Marc Hinnonet (2015)
  • Hamilton Street Gallery, Bound Brook, New Jersey, Curated by Brian McCormack (2015)
  • Second Saturday Gallery, York, Pennsylvania, Curated by Ken Husband (2015)
  • Gallery La La Artisan Market, New York, New York (2015)
  • Institut Francais, Port-Au-Prince, Haiti (2010)
  • Sande Webster Gallery, Philadelphia, Pennsylvania (2004)
  • Pennsylvania Convention Center, Harrisburg, Pennsylvania (2004)
  • Gallery One, Philadelphia, Pennsylvania (2003)
  • Pratt Institute, Brooklyn, New York (2001)

Solo Exhibitions

  • Haitian Embassy Brussel, Belgium (2018)
  • Liberty Shop, Philadelphia, Pennsylvania (2013)
  • Academy Art University, San Francisco, California (2009)
  • University of the Arts, Philadelphia, Pennsylvania (2005)

Commission

  • Fresco, Ambassador of Jesus Christ (Church), Brooklyn New York (2002)

Education

  • MFA Academy Art University, San Francisco, California (2009)
  • BFA University of the Arts, Philadelphia, Pennsylvania (2005)

See more work by John Edwe, visit johnedwe.com.

John Edwe [Certified Visual Artist - Philadelphia, PA]

John Edwe [Certified Visual Artist - Philadelphia, PA]

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Call For Artists Providers

Call For Artists Providers

Side Arts provides public relations services for a range of call for artists providers and businesses. The most common clients include art organizations, galleries, event promoters, private businesses, local governments, educational institutes, and museums.

Call For Artists Providers

In order of frequency, these are the types of organizations which provide opportunities for visual artists:

  1. Brick and mortar galleries – Offer 4-10 exhibition opportunities per year. These themed calls can have topics such as colors, shapes, social issues, medium, and styles. The benefit of showing with a gallery is being able to take advantage of their relationships with collectors.
  2. Non-profit art organizations – Offer 2-3 exhibition or competitions per year. The non-profits are typically local arts councils and focused on a specific medium, such as wood, ceramics, or fabric. Exhibition themes revolve around local history, public figures, and community affairs.
  3. Online galleries – Private websites offering online only competitions. No mailing of artwork is necessary.Often pay-to-participate and offer small cash awards.
  4. Event promoters – Manage annual art fairs. These pay-to-participate vendor events usually include the opportunity for juried prizes. Participation to be juried often costs extra.
  5. Residencies – Destinations for inspired art making which may include travel expenses, room and board, studio space, and guided support and experiences. Residencies may be juried or paid. 1) Juried: There are no costs except application fees. 2) Paid: The participant assumes all costs. These provide different levels of services on a fee-based and availability basis.
  6. Government institutions – Opportunities provided by city government or state arts commissions. These occur irregularly and are dependent on funding. Funding may come from the city, state, federal, or percent-for-art (one-half of one percent of construction cost for art projects) programs. These are requests for proposals for public works – murals, sculptures, traffic box wraps, storm drain painting, bus stop installations, bicycle rack artwork, public bench artwork, and other short-term and permanent installations.
  7. Publications – Magazines, both online and in print. Usually pay-to-participate and ongoing based on publication frequency.
  8. Studio tours – Community events where artist studios are open to the public. Run by a local arts council or an independent non-profit organization. Pay-to-participate. Although traffic is not guaranteed, online and print promotion may be offered. The primary benefit is having a reason to clean up and organize the studio annually.

Writing A Call For Artists

Be deliberate and thoughtful whenever you are writing a call for artists. Make sure the artist benefits, fee structure, terms of commissions, timeline, and engagement process are clearly defined. Know your legal rights and be clear about the artist’s legal rights. Give quantitative and qualitative data to back up why an artist should participate.

Learn more at our top-performing guide: How To Write A Call For Artists

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Carlos Alves [Certified Visual Artist – Miami, FL]

Carlos Alves [Certified Visual Artist – Miami, FL]

Carlos Alves is a Side Arts Certified Visual Artist from Miami, Florida.

Carlos Alves has been serious about art since he was a child. It shows in his passion for making things out of clay, glass, metal, salvaged artifacts, and recycled objects. His mission to make art from anything is encapsulated in his motto, “Chip it, crack it, smash it. Put it back together and give it whole new life.” He draws from his Cuban / Puerto Rican roots and South Florida upbringing, communicating the themes that encompass love, hope, history, culture, politics, nature, and a kinship with the sea.

Education

Carlos graduated with a Masters in Fine Art from Illinois State University, Bachelor of Fine Art from the University of Miami, and scholarship to Scuola Lorenzo Di Medici in Florence, Italy. He started his post-college career with a free-flowing tile installation located on the floor and walls of the Art Center South Florida. The project eventually led to commissions by several public and private clients in the United States, London, and Hong Kong. He is excited by making artwork that is seen in large public art settings such as airports, parks, fountains, courthouses, libraries, restaurants, galleries, and private residences.

Public Art

Recently, Carlos designed and completed a courtyard featuring a sculpture fountain, garden benches, planters, seating rocks, and bamboo railing at a rehabilitation facility in Fort Lauderdale; mosaic sidewalk “Save Our Water” for Miami-Dade Water/Sewer Department; and entrance / ticketing area for the Port Everglades’ Holland America Terminal.

He often enjoys projects with local youth and has accomplished many public artworks working with them including “The River Poetry Project”, “The Miami Children’s Museum”, and a 186-foot mural at the entrance of the new Miami-Dade County Children’s Court House. Carlos works closely with his wife and partner of over twenty years, JC Carroll, in all aspects of public art from concept, design, and manufacturing, to completion.

Private Work

As much as Carlos enjoys the public art arena, he loves creating pieces for private clients, museums, and gallery exhibitions. He is currently working on a series, “Animal Instincts”, creating large, animal shaped clay bodies filled with recycled figurines and glass. The final piece in the series is a globe that will show the animals and sea life of each region and the fragile ecosystems of the world with emphasis on showing the planet’s need for our protection.

See more work, visit carlosalvesmosaics.com

Carlos Alves

Carlos Alves

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Call For Artists Point Of Contact [Write A Call For Artists]

Call For Artists Point Of Contact [Write A Call For Artists]

Providing a point of contact is important when writing a call for artists. Transparency is important to visual artists and crafters. They trust that we hold our clients accountable for their listings. Providing the relevant information helps establish that the client is not a faceless organization or phishing exercise and, in turn, increases response rates.

Calls For Artists Point Of Contact Information

Most promotion content marketing platforms require three point of contact pieces of information:

  • Public point of contact email
  • Email for administrative use
  • Name for administrative use

Public Point Of Contact

  • Where the applicant may ask additional questions about the listing.
  • May be general (art@yourbusiness.com) or specific (jdoe@yourbusiness.com).
  • Avoid generic or non-domain specific email addresses such as artshow@gmail.com.

Email For Administrative Use

  • Where the promotion content marketing platform can contact the listing’s administrator for questions or concerns about the listing.
  • May be general (art@yourbusiness.com) or specific (jdoe@yourbusiness.com), but preferably specific.
  • The person that manages this email address is often both the person that publishes and promotes the listing, although in the case of some larger organizations, there may be two individuals that divide these responsibilities.
  • Promotion content marketing platforms will send this email address information about their account, listing updates, and information on best practices for marketing the listing.

Name For Administrative Use

  • This is the person that is most responsible for posting listings and managing the promotion content marketing platform’s account.
  • A full name (first and last) is required for account set up and maintenance.
  • Although not shown to the public, providing a contact name helps establish transparency and allows to quickly address account issues.

Call For Artists Promotion

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Listing Content Changes [Write A Call For Artists]

Listing Content Changes [Write A Call For Artists]

It is challenging to write an effective call for artists. There are many details to think through. Side Arts promotion service provides copywriters and content marketers who help you frame listings and promotions in order to attract the most qualified participants.

Once a call for artists is published to the site, only Side Arts staff can make listing content changes. This is to ensure that the quality assurance process is not compromised.

Obviously, small changes and misunderstandings may occur as clients start to receive responses. Therefore, listing content changes may be requested for incidental updates; i.e. given the wrong link, change of date/location, or point of contact.

Side Arts’ policy is to have our copywriters format the listings in the best possible way in terms of grammar, online searchability, and current content marketing best practices. We update our Style Guide frequently.

Social promotions are scheduled when the listing is posted. Changing your content may mean proofing and editing social content, as well.

We want your call for artist to succeed! If you have any questions about your promotions, reach out to us at mail@sidearts.com.


Call For Artists Promotion

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Roy Wronker [Certified Visual Artist – Johns Creek, GA]

Roy Wronker [Certified Visual Artist – Johns Creek, GA]

Roy Wronker is a new Side Arts Certified Visual Artist from Johns Creek, Georgia.

Roy Wronker was raised in Miami, Florida, and presently resides in Johns Creek, Georgia, located just north of Atlanta. Having had the opportunity to travel extensively, he draws inspiration from the colors and patterns reminiscent of sunsets and natural scenes observed from boats, beaches, and strolls through various locales across Europe, the Caribbean, North and Central America, as well as from the vibrant individuals encountered along the way.

Each of these experiences serves as a guiding influence in his artistic endeavors. Roy’s aim is to craft artwork that not only enriches your environment but also captivates you in a manner that entices repeated viewing in a fresh perspective.

See more artwork, wronker.art.

Roy Wronker [Certified Visual Artist - Johns Creek, GA]

Roy Wronker [Certified Visual Artist - Johns Creek, GA]

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Linda Fitzgerald [Certified Visual Artist – Fort Collins, CO]

Linda Fitzgerald [Certified Visual Artist – Fort Collins, CO]

Linda Fitzgerald is a Side Arts Certified Visual Artist from Fort Collins, Colorado.

Linda Fitzgerald was born in the Hudson Valley area of New York State and has been a Fort Collins resident since 1988. Before settling in Colorado, Linda’s path took her to San Francisco and Santa Fe where her passion for both visual and culinary art began to blossom.

In San Francisco, Linda befriended nationally acclaimed sculptress Ruth Cravath Wakefield and fine art painter Charles Farr. Both inspired and influenced Linda on her creative journey. In 1978, Linda moved to New Mexico where she had the honor of working as a Companion/Chef for Georgia O’Keeffe at Ms. O’Keeffe’s Abiquiu home. There were many conversations about creativity. Linda took to heart the advice Ms. O’Keeffe gave her, “Paint the way you paint! Don’t allow others to tell you how your painting should look. Instructors want you to paint like them, but then it’s not your work, it’s theirs’.”

Awards and Exhibitions

  • World Art Awards (2023): 6th Place
  • American Arts Awards (2022): 6th Place
  • Side Arts (May 2022): 1st Place – Monthly Online Competition
  • City of Lafayette Group Show (January – March 2020): Lafayette, CO
  • Jones Gallery Group Show (February 2020): Kansas City, MO
  • Public Art Program reproduction and installation of “Flamingos” utility box wraps (January 2020): Pompano Beach, FL
  • R Gallery Group Show (October – November 2019): Boulder, CO
  • R Gallery Group Show (September – October 2019): Boulder, CO
  • Gateway To the Rockies National Art Show (October 2019): Aurora, CO
  • Art Santa Fe International Art Show (2019): Santa Fe, NM
  • Gateway To the Rockies National Art Show (October 2018): Aurora, CO
  • Art in Public Places reproduction and installation of “Spirit Buffalo” at the Phillip S. Miller Regional Park (August 2018): Castle Rock, CO

See more work, visit lindafitzgeraldgalleryandgifts.com

Linda Fitzgerald [Certified Visual Artist - Fort Collins, CO]

Linda Fitzgerald [Certified Visual Artist - Fort Collins, CO]

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Marketing Art: A Fresh Approach [Official Guide]

Marketing Art: A Fresh Approach [Official Guide]

The tactics needed for marketing art and elevating your creative practice are different for every person. A one-size-fits-all guide that runs through the usual art marketing, eCommerce, website, social media, email, legal, and contract strategies may offer helpful components, but isn’t applicable to everyone. This is because artists and crafters come from so many varieties of experience, socioeconomic backgrounds, disabilities, and adversities to overcome. Express your unique visual art practice with help from Side Arts’ representation and  custom visual artist certified one-sheets.

Marketing Art: A Fresh Approach

  1. Understand your instincts
  2. Define your motivation
  3. Set positive goals
  4. Develop a process
  5. Scale your efforts
  6. Analyze your results
  7. Network for opportunities

1. Understand Your Instincts

What is common in all artists’ journeys is that you FEEL a certain way about implementing these strategies. This is something that CAN be managed and adapted to having a positive experience with marketing art.

So rather than talking about the latest social media strategy, let’s start talking about how you feel about using social media to promote your artwork. Whether you are a digital native or technophobe, your instincts are at the core of how you use platforms to promote your work.

Being a digital native may lend to being over-confident about the potential results. Being a technophobe may undervalue what can be accomplished. It’s best to try to be somewhere in between. Here, it helps to be rational:

  • You don’t know what you can do until you try.
  • Even the smallest results can be a step in the right direction.
  • Be exact and truthful when measuring the results.

The most important step: Before you begin to try something new or view the results of something you have tried, 1) imagine a realistic positive result, 2) remind yourself to accept whatever the results are, and 3) commit to learning something from them. This will help put you in the right mindset to try the next positive step forward for your creative practice.

2. Define Your Motivation

The best question you can ask is, “Why?” It’s a question that children learn early. They are relentless with it! Their young minds are processing so much information. Ours are, too, although we often don’t have the patience or time to work through the reasons. It’s important to keep asking why.

The Five Whys

Ask yourself: Why do you want to create and sell your artwork? Then, ask why you gave that response, then ask why again, and again, and again. Ask yourself why five times to get to the heart of the matter. It’s challenging to be that honest with yourself, but you may discover something important that you hadn’t realized before. This can help inform your creative practice in new ways.

Why can be a tough question to answer. If you’re having trouble getting to the root of the matter, try reframing the question with “What…” Such as, “What is it about this type of art that inspires me.”

The Money Issue

I know. I know. We all want to make money. Some of us more than others, and that’s okay, that’s your right. The important thing to realize is that money is the by-product (rather than the purpose) of a transaction. The transaction is what is important. You have something and someone else sees the value in it. Therefore, the transaction is an item exchanged for validation. How much money is assigned to that validation is an abstract construct.

What Is Your Motivation?

Ask yourself: What do you have to offer and what type of validation are you seeking? It is important to know the answers to these questions so that you know what and when you have accomplished something. You’ll be able to state your accomplishments clearly.

3. Set Positive Goals

Goals are important because they help you understand the work you have accomplished and provide direction for your next steps. How often have you said to yourself, “I just don’t know what to do next?!” The first step in answering that question is looking back to what you have already done.

Try making a list first. Break the list into two columns. One column for things you have tried which have worked and another column for things that haven’t worked or yielded any results. Put this list somewhere you can see it every day. Make a commitment to stop doing things that you know don’t work and start doing more of what is working.

SMART Goals

SMART goals are defined as Specific, Measurable, Attainable, Relevant, and Time-bound. Focus first on things that are working (80% of your time) and then on new things that you have not tried before (20% of your time).

Examples:

  • Send out two email newsletters within the next four weeks. Try Madmimi, Mailchimp, or Constant Contact. Focus each on a new piece of work with a description and call to action to purchase.
  • Sign up for a social media platform which you are not currently using (i.e. Tiktok). Post four pieces of content within the next week and measure engagement.
  • Review your Google Analytics account for your website. Identify the pages which have the most visits. Update and/or republish these pages with new or additional content within the next week.
  • Increase your email list by 20% in the next 6 months.
  • Increase your sales by 10% in the next 3 months.

Projected and Stretch Goals

For each goal (try only one at a time), set a projected and stretch goal.

Projected goals are those based on past data. For example, if you normally attain 5 new facebook followers a month, try changing how and when you post and see if you get 7 new followers each month for the next few months.

Stretch goals go beyond your average projections, but not too far (add 10%)! Using the same example as above, try for 10 new followers per month.

Compare Yourself To Yourself

It’s easy to look at others with massive followings and sales and become discouraged. Remind yourself that they started out with zero followers at one point. Rather than comparing yourself to others, look at what you have been able to accomplish. You might be surprised that the difference in results from this year to last are extraordinary compared to the results from five years ago.

Remember to celebrate the small victories. They add up! This might be a good opportunity to spend some time checking your feelings. Review what you have accomplished so far and how they relate to your motivation. Update your list of things you have tried. Having trouble getting motivated? Try these productivity tools.

4. Develop A Process

There is no set path for marketing art as a visual artist, but there is a standard journey for customers. For the purpose of this guide, customers may be clients, patrons, buyers, gallerists, curators, or commissioners.

Attract, Engage, Delight

To attract an audience, you’ll need to put yourself where they are. Everyone consumes information differently and has preferences as to how they want to be contacted. Most are best reached by email. But before you get their email address, you may need to publish content on Instagram, TikTok, YouTube, or your own website.

Go where you think your audience is. If you paint, go where people expect paintings. If your paintings are about environmental issues, go where people expect to talk about environmental issues. Think broadly about your audience and their various preferences.

Engage with your audience. Educate them about why you do what you do and how you do it. This is more than a picture and one word description. There are so many ways to engage with your audience. Make a list that feels authentic to you and narrow that list down to three to five items. Use these consistently.

Artist engagement

  • Show works in progress step by step
  • Write a story and rationale for each piece made
  • Do product reviews and demonstrations
  • Film short videos of works of progress
  • Studio selfies!
  • Provide lifestyle stories, tell who you are outside the studio

Give your audience a delight that will have them sharing the experience with their friends. This may include:

  • Personalized notes with each purchase
  • Mini-print contests
  • Fan appreciation give-aways
  • Take your packaging to the next level
  • Thank customers for at-home pictures of your work

Engagement Funnel

All of the above components fit within a art marketing engagement funnel. Think of it as a big letter “V” where the top is how customers find out about you and the bottom is making a sale. Not everyone gets all the way through the funnel. It is important that the top of the funnel is continuously fed with new people. Most funnels are structured from top to bottom like this:

  • Social media – introduction
  • Website – education
  • Email – owned communication channel
  • Purchase – validation

Once someone has gone through the funnel, they are likely to go through again. Encourage the process by acquiring testimonials and referrals. This provides additional content to promote and new people being fed into the top.

5. Scale Your Efforts

Once you know what is working, there are a number of ways in which you can increase your artwork marketing momentum. You may want to try repurposing content, paid media ads, and alternate art sales channels.

Repurpose content

Take the communication you have already developed and repackage it in a new way. These can be used for both engagement initiatives and value add sales applications.

  • Create an ebook or art book out of your works in progress and final exhibit / at home images.
  • Teach a class about your process
  • Offer an instructional manual
  • Offer special commissions based on current works
  • Create monthly patron or student webinars
  • Launch a podcast series (limited or on-going)

The key to success is using information and content that you already have with an established audience. They are likely to share with their networks and increase your visibility.

Paid media ads

Ads are most effective when they promote content that is already successful. Always point ads to your educational materials, rather than at a sales page. In turn, the educational material should offer a call to action that leads to your sales page. One way to think about this: “you have to ask me out on a date before you ask me to marry you.”

Value Add Applications For Marketing Art

You can obtain more information that informs your strategy of marketing art by participating in a variety of events. Getting live interaction directly from the source provides the best feedback. Remember that it is not just what they say, but what they do and how they do it that is important to recognize.

Other than direct art sales, consider participating in:

  • Requests for proposals
  • Grants
  • Vendor events
  • Platform sales
  • Licensing
  • Exhibitions
  • Competition

Click here for more information on each of the art sales channels. You won’t know what works best unless you give it a try. Do what is best for your creative practice, time, budget, and community.

6. Analyze Your Results

Take a break, at least once a month, to look at some of the data you have gathered. You may learn something new about what works, when to do something, and who to focus on. It’s easy to look at the data and move on, but it’s more important to make a commitment to make the small changes it suggests.

If you have your own website, set up Google Analytics. It will help you understand what pages get the most traffic and where the traffic comes from. You can determine which pages to target for ads and which sources generate more leads.

Almost all social media platforms offer some analytic data on your account. On these accounts, it’s most important to make adjustments in terms of who is visiting and when.

When using email marketing platforms, like MadMimi, Mailchimp, and Constant Contact, keep track of how many people are on your list, what percent open your emails, and what percent click through from content in your emails to your links. Change the content and / or formatting of your emails based on the highest open and click through rates.

Remember to look back on data from a year or more back to see how much your creative practice has grown. Take a moment to reflect on how you feel about these changes. Are you comfortable with what you have done? Do you feel you need to be more proactive? It might be time to revisit your SMART goals, both projected and stretch. What, if anything, do you want to do differently? Make a commitment, write it down, and plan your changes.

7. Network For Opportunities

If you want your strategy for marketing art to elevate to the next level, then network for opportunities. Many artists have similar opportunities when it comes to setting up their creative practice. There are free website hosting services and website templates, social media platforms with analytics, Google Analytics data, Google suite for managing content, and scalable email marketing platforms. All of these are available and mostly accessible to artists and crafters equally.

Personal networks are unique to each individual. These relationships should be fostered with care. There are many ways to do so.

  • Collect email addresses from anyone that seems interested in your artwork
  • Connect with your contacts on LinkedIn
  • Search for and connect with 2nd degree connections on LinkedIn that may have similar interests
  • Volunteer at trade shows, exhibitions, and art and craft fairs
  • Join a professional association in your field of interest
  • Attend meet-ups
  • Get Certified with Side Arts and join your local artist registries

Have a few high net worth contacts already? Ask them out for coffee once every six months. Set up a recurring reminder on Google calendar for each individual. Keep a few personal notes on each contact. Besides art, what are their other personal interests? You’ll have some easy talking points for each conversation. Ask how you can help them before asking for help yourself.

Marketing Art Strategy Conclusion

Try thinking about your strategy for marketing art as a process of deliberate practice. It’s not about doing the same thing on repeat, but understanding your feelings and motivations, focusing on SMART Goals, and making adaptations. That hard thing is sticking with something that may feel uncomfortable at first or making a change the data supports which goes against your preconceived notions. Small steps first.


Next Step

Are you ready to invest in yourself and showcase your artwork? Apply to become represented by Side Arts, a leading agency connecting artists with exhibition opportunities. With limited capacity and a rigorous jury review, Side Arts ensures that your work gets the attention it deserves. Click here to learn more about how Side Arts can elevate your art career and provide you with exciting opportunities to display your talent to a wider audience.

Take the leap and step into a world of endless possibilities for your artistic journey with Side Arts. Don’t miss out on this incredible chance to share your passion and creativity with the world. Apply now and open doors to a bright future as a recognized visual artist. Click here to apply.

 

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