Side Arts | Blog

Rhonda Donovan [Certified Visual Artist – Lutz, FL]

Rhonda Donovan [Certified Visual Artist – Lutz, FL]

Rhonda Donovan is a new Side Arts Certified Visual Artist from Lutz, FL.

After years of creating work for the publishing and advertising industry, Rhonda returned to fine art studies and completed an MFA. Full engagement in the art community has afforded solo, group, invitational, and juried exhibitions, as well as being part of large public art projects.

Merging love for making and teaching builds momentum and includes drawing, painting, and sculpture in Tampa, Florida and Paris, France. Balancing time between these different research practices has imbued artwork with rich historical references from a contemporary perspective and for contemporary issues.

See more work, visit http://www.rhondadonovan.com

Rhonda Donovan

Rhonda Donovan

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John Michael Keating [Certified Visual Artist – Grass Valley, CA]

John Michael Keating [Certified Visual Artist – Grass Valley, CA]

John Michael Keating is a new Side Arts Certified Visual Artist from Grass Valley, CA.

He is Professor Emeritus of Art and Humanities at Sierra College in Northern California. He has twice been Visiting Artist at Franklin College in Lugano, Switzerland and has lectured on Art at Cal Poly State University in San Luis Obispo, California and at various arts clubs and organizations.

He has lived in Switzerland and Spain and has exhibited his award-winning oils, watercolors, and prints in the United States and Spain. His works have been purchased by Marriott Inc., Bank of America, San Francisco General Hospital, and the Toyota Motor Corporation. His paintings hang in the Firehouse Restaurant in Sacramento, Napa Valley Museum in Yountville, and Eric Rood Administrative Center in Nevada City, California.

See more work, visit https://johnmichaelkeating.com

John Michael Keating

John Michael Keating

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Urvashi Lele [Certified Visual Artist – Los Angeles, CA]

Urvashi Lele [Certified Visual Artist – Los Angeles, CA]

Urvashi Lele is a new Side Arts Certified Visual Artist from Los Angeles, CA.

She is best described as a creatively eccentric person (or even an eccentric-ly creative person). An animator by day, Urvashi dabbles with embroidery and fiber art on other days and has a keen interest in clothes-making.

Besides making an excellent cup of tea, and an even better gin and tonic, it doesn’t hurt to know that Urvashi is an alumni of the UCLA Animation Workshop.

Born in India, Urvashi moved to the UK early in life and the US later where she now resides. A woman of many talents, Urvashi is always working on more than one creative project at a time.

By the way, you can call her Le.

See more work, visit sirpeagreenstudios.com

Urvashi Lele

Urvashi Lele

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Nick Steinman [Certified Visual Artist – Schwenksville, PA]

Nick Steinman [Certified Visual Artist – Schwenksville, PA]

Nick Steinman is a new Side Arts Certified Visual Artist from Schwenksville, PA.

Nick Steinman lives in Philadelphia, PA. He paints simple, dream-like landscape oil paintings. Working serially, Steinman focuses on the impact of his color choices, mark-making, and paint handling. He was recently part of a group exhibition at the National Liberty Museum, located in Philadelphia.

Born in 1998, Steinman grew up in Schwenksville, PA. He went on to study Fine Art at The University of the Arts in Philadelphia where he received his BFA. Steinman was a former curator at Gallery One located in the Kimmel Center.

See more work, visit nsteinman.com

Nick Steinman

Nick Steinman

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Ashley Verrill [Certified Visual Artist – Pensacola, FL]

Ashley Verrill [Certified Visual Artist – Pensacola, FL]

Ashley Verrill is a new Side Arts Certified Visual Artist from Pensacola, FL.

Meet Ashley, the featured artist behind “Art by Ashley Verrill.”

Ashley holds a degree in Fine Arts from Buffalo State College. Her wide-range portfolio consists of figure drawing, acrylic and oil painting, jewelry, pottery, and wood working. Since graduating, Ashley has stuck to what she loves most: painting. She is fascinated by the human figure and using color as a form of expression. She loves the way emotion can be captured with simple lines and chromatic intensity. Ashley strives to captivate her audience with unexpected use of pigmentation, ability to emit feeling through her work, and meticulous attention to detail.

Each piece is different because it means something to her. Ashley has experienced quite a bit in her life thus far. She uses her experiences as her driver to create. In the last decade, she founded her own business, lived abroad, mastered a second language, and embraced another culture’s way of life. She has traveled, loved, and learned. All of this plays a role in her artistic vision.

To see more work, visit artbyashleyverrill.com

Ashley Verrill

Ashley Verrill

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Miguel Angel Castrillo [Certified Visual Artist – Santa Pola, Spain]

Miguel Angel Castrillo [Certified Visual Artist – Santa Pola, Spain]

Miguel Angel Castrillo is a new Side Arts Certified Visual Artist from Santa Pola, Spain.

My name is Miguel Angel Castrillo. I was born in San Sebastian, Spain in 1973. My family names are Castrillo Fernandez. Sotoko is my stage name. Since I was a child I have always been interested in arts and very specially in painting.

It was as a teenager on a trip to Italy after the death of my father who was the first to get me to draw that I could see and enjoy among others some of Sandro Boticelli´s works. I knew then that someday I would devote a lot of my time to painting as a professional.

After trying various schools of Art and Design, both in Spain and the United Kingdom, I finally finished my studies at the Massana School of Art in the city of Barcelona, Spain, graduating as a top Technician of Plastic Arts and Design in Applied Mural Arts in 2003. I have shown my works in cities such as London, Barcelona Port, and Valladolid.

I have used different techniques ranging from drawing in all its forms to mural fresco paintings as well as graffito , stucco, and even altar pieces and stained glass. I am familiar with acrylic painting, watercolors, and collage. However, it is oil paintings I feel most comfortable working with by using very thin brushwork to create compositions that address various topics, usually in series which I very much enjoy to show accompanied by short texts. These works could be erotic, religious, or of other nature.

Among the places where my work can be permanently seen and available to be enjoyed are at the San Joaquín y Santa Ana Museum in the Spanish city of Valladolid.

To see more work by Miguel Angel Castrillo, visit artsotoko.blogspot.com

Miguel Angel Castrillo

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Traci Meitzler [Certified Visual Artist – Gilbertsville, PA]

Traci Meitzler [Certified Visual Artist – Gilbertsville, PA]

Traci Meitzler is a new Side Arts Certified Visual Artist from Gilbertsville, PA.

As an artist, I work hard to develop art that speaks both to me and to others about my emotions and frame of mind while creating. Each piece has a story, moment in time, and feeling. The direction at the start of a project can be monumentally different compared to the conclusion. Documenting that process is the best way to see that evolution. I take many photos throughout the process and keep a diary on what has inspired me or music I’ve been listening to. Reading what I’ve written always gives me a baseline to come back to in regard to idea consistency.

I would classify my style as chaotic architecture. I enjoy the juxtaposition of straight edges with organic curves. I believe that a painting or any design cannot have just one element, but that each exists in harmony because of the other. I wouldn’t appreciate the soft curves or winding swirls if the rigid, inflexible boundaries weren’t there to limit their reach, and vice versa.

I work mostly in acrylic mediums along with other materials such as marker, charcoal, spray paint, and modeling paste. I like to add non-standard items to create texture such as clear acrylic sheets, textured wall paper, and coarse sand. I enjoy ending up with a painting that is half two dimensional and half three dimensional. It’s difficult for the viewer or, in fact, myself to resist touching it.  An entire shelf just littered with found items, cardboard, fabrics, and hardware are patiently waiting to become part of a new project.

To see more work by Traci Meitzler, visit mad7studio.com

Traci Meitzler

 

Traci Meitzler

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Barbara Krupp [Certified Visual Artist – Vero Beach, FL]

Barbara Krupp [Certified Visual Artist – Vero Beach, FL]

Barbara Krupp is a new Side Arts Certified Visual Artist from Vero Beach, FL.

Barbara trained to be an x-ray technician. From that time on, as T.S. Eliot wrote in his “Whispers of Immortality,” I have seen “the skull beneath the skin.”

The structure of the painting is very important to her. In her most recent series, she has, in a manner of speaking, allowed the bones of the painting, both compositionally and metaphorically, become the painting’s’ subject matter.

Through Georgia O’Keeffe, whose early 1940’s series of pelvic bones enclosed spaces that later in the decade became forms themselves, Barbara found areas of interest in her own landscape and floral abstractions to be the atmospheric spaces between forms. She came to realize that the significance in her paintings was not in the forms, but in the spaces in between them.

In her “Abstract Stories” series, those atmospheric spaces became increasing bounded by spontaneously drawn shapes. Painted in shades of ochre-tinted white, the color of bone, the enclosed spaces began to take on shapes that suggested something as intimate and normally hidden as bone, organic shapes that suggested body parts unveiled here and there as though to tease a lover.

T.S. Eliot ends his poem with, ”Our lot crawls between dry bones to keep our metaphysics warm.” Barbara explores the interface between passion and the intellect, pulsing tissue and desiccated bone. Our lot may be to crawl through our mortal span but, like the poet, we also sing.

To see more work by Barbara Krupp, visit barbarakrupp.com

Barbara Krupp

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Resume Service For Visual Artists

Resume Service For Visual Artists

Agreed, it’s much more fun to do almost anything than write a resume. How can you summarize what you do all day long into a short phrases? It’s not easy to see all your hard work in concise bullets with no context. It’s even harder for artists who strive to be creative and tell a story. And yet, you need one to apply for a job, to network with peers and colleagues, and to apply for your next award.

Ultimately, the objective of the resume is to highlight your strengths. It gives you the opportunity to move on to the next step.

Resume Tips From Jessica Saragovi

Before you start your resume, I suggest beginning with these questions. Taking the time to answer these questions will ultimately help you with your resume, the interview process and other aspects of the job search process. Write these answers down, revisit them, it’s an ongoing list and will be adapted as needed.

  1. What do you WANT? Is this for a grant application or for a bridge job? A different job will require a different focus and sections. This includes EVERYTHING from commute, salary (what salary structure – base, bonus and / or commission), hours, responsibilities, manager style, office set up. What’s your perfect day like?
  2. More importantly, what do you NOT want in your next role?
  3. What are your skills? These are things you know HOW to do, abilities, expertise, talents, competencies. These include both hard skills (measured, teachable and defined) and soft skills (not-measured, personality based and subjective).
  4. More importantly, what are your STRENGTHS? From the skills above, which ones do you LOVE to do? Strengths are skills that include an element of passion. What lights you when you talk about it? What comes easy to you and you enjoy doing?

The good news is that once you have a good foundation, it’s easy to update with your awards, exhibitions, and additional work experience. It’s important to have clear, legible fonts, the right amount of white space, and eye-friendly headings. A well-crafted, easy to read resume will help you open doors to jobs. It shows that you’re ready to be submitted for the next juried exhibition, grant, award, gallery show, commission, and residency program.

Free Resume Support

For Side Arts members, I offer a 20 minute complimentary conversation to answer questions and provide support for exactly where you are in the job search process. Request an appointment via email at systemichr@gmail.com.

Jessica SaragoviJessica Saragovi is a Human Resources professional with more than two decades of experience across various industries and companies across New York, Miami, and Philadelphia. Jessica’s deep insight into how organizations hire, train, manage, and develop employees allows her to be a skilled resume writer. Jessica partners with clients in developing a resume that fully encompasses who they are, what they’ve done, and where they want to go with their next role. View my profile on LinkedIn at www.linkedin.com/in/jsaragovi.

 

 

 


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Use Calling Cards To Grow Your Creative Practice

Use Calling Cards To Grow Your Creative Practice

Calling cards, takeaways, handouts, exclusives – no matter what you call them, they help your patrons understand your identity and keep them coming back. They are an important part of your strategy for marketing art. It’s all in the details, the signature things that your supporters find surprising and endearing. Whether you are preparing for a vendor event, exhibition, or an online storefront, try to think about the extras that would make it special for your supporters.

Ideas for Calling Cards

  • Packaging: Consider how you can elevate your packaging and delivery – customize the box (something patrons can use in case they need to move or ship the item), add a personalized and signed thank you note, emboss, gold leaf, and detail the package.
  • Business cards: If you are going to go the extra mile and spend more on business cards, make sure that the concept aligns with your art. Typically, a basic card size is all you need. Include your name, phone number, email address, and website. Remember to include white space to write additional details.
  • Signage: Banners, flags, and table covers are always important. Consider the height, having things at eye-level can catch the patron’s eyes more frequently. Draw the attention to your art.
  • Postcards: Believe it or not, some folks just don’t use the internet or email, use postcards to reach them. You want to be inclusive in your marketing. Even for those that are digital natives, receiving something of value in the snail mail can be a special occasion.
  • Gift tags: Most art is purchased as a gift for others. Make it easy for them by not having to also have to purchase a gift tag, card, box, or bag.
  • Return address labels: If you are mailing marketing or shipping artwork, add a unique identifier to the item. That way, the person doesn’t have to guess who or what they have received before needing to open it.
  • Certificates of Authenticity: Your art is special. Show patrons how special it is with a letter of provenance. It elevates the art and provides another means for patrons to remember you. Remember to include the item’s description and story, your contact information, and personalized signature.

It is especially important to think about things that have value beyond one use items. For example, stamp a business card with a unique qualifier for an online storefront discount. Gift bags and totes can be re-used. Certificates of authenticity can be saved and framed with the artwork.

Calling Cards - Banner

Vistaprint

You already have your artwork and know your details. Try incorporating them into your takeaways. Vistaprint has a range of products and services that can help you do just that. Business cards, banners, flyers, and printing services are available. All products have a wide possibility of standard formats to customization. Wizards take you through the process and you can save details for later use and second print runs. Often, there are discounts for return users and special sales throughout the year.


 

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