Side Arts | Blog

Lesley Bodzy [Certified Visual Artist – Houston, TX]

Lesley Bodzy [Certified Visual Artist – Houston, TX]

Lesley Bodzy is a new Side Arts Certified Visual Artist from Houston, TX and New York City.

Lesley Bodzy is a painter and sculptor who works in Houston and New York City. She is currently a 2021 MFA candidate at The School of The Art Institute of Chicago.

Lesley is interested in exploring the nexus between painting and sculpture. She seeks to create a unique dialogue with the viewer by focusing on the themes of wrapping and revealing, draping and unveiling, and absence and presence.

She is represented by galleries in New York, Houston, and New Jersey. Her work was recently shown in Site: Brooklyn and Blue Mountain Gallery in New York City; The Mattatuck Museum in Waterbury, CT; The Susquehanna Art Museum in Harrisburg, PA; Emerge Gallery in Saugerties, NY; The Meadows Gallery in Tyler, TX; Stone Quarry Hill Art Park in Cazenovia, NY; Palix Fine Arts in Houston, TX; and Studio Channel Islands in Camarillo, CA.

Lesley has a BA from Mount Holyoke College and studied at Hunter College and the Art Students League of New York.

See more work, visit lesleybodzy.com

Lesley Bodzy

Lesley Bodzy

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Gayle Printz [Certified Visual Artist – Johns Creek, GA]

Gayle Printz [Certified Visual Artist – Johns Creek, GA]

Gayle Printz is a new Side Arts Certified Visual Artist from Johns Creek, GA.

Gayle Printz is an internationally-recognized American abstract artist whose work is part of the Permanent Exhibit of Le Musée de Peinture de Saint-Frajou in France. Using color, rather than purely tangible structures, to express herself, Ms. Printz creates paintings that transcend the familiar. Her work is known for drawing the viewer into the painting and inviting them to assign personal meaning and universal context by listening to the whispers of their imagination and emotional memory.

Gayle’s paintings have been lauded by critics and collectors of abstract art, abstract expressionism, art-resilience, art informel, and tachisme. Although she has developed her own distinctively recognizable style, her work has been compared to that of Helen Frankenthaler, Lee Krasner, Hans Hofmann, Joan Mitchell, and Jackson Pollock.

Among other honors she has earned, Gayle Printz was one of eight American painters whose work was selected by the Jury of the 2020 International Art-Resilience Competition. Two Printz paintings, “Pond” and “First,” were on exhibit for a month at Le Musée de Peinture de Saint-Frajou in France as part of the International Art-Resilience Exhibition, the video presentation of which remains in the Museum’s Permanent Archives.

Four of her paintings – “Bird,” “Blue Dog,” “Pigtails” and “Yellow” – were selected by the Jury of The International ArtisTTable “Are You Serious?” Competition. They are on exhibit through January of 2021. Printz’s painting, “Brush,” was selected by the Jury of Fine Art America for display in their National “On The Beach” Exhibition.

See more work, visit gayleprintz.com

Gayle Printz

Gayle Printz

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Laird Campbell [Certified Visual Artist – Duncan, BC, Canada]

Laird Campbell [Certified Visual Artist – Duncan, BC, Canada]

Laird Campbell is a new Side Arts Certified Visual Artist  from Duncan, BC, Canada.

Since the late 60’s, Laird Campbell has executed works in photography, glass, bronze, paper, canvas, mixed media, and wood. He has exhibited in Canada, the USA, and internationally.

Laird was born in Glasgow, Scotland, where his earliest influences were the applied arts, architecture, interiors, and public art. These enthusiasms fused in formal training in display and set design. He became a freelance exhibition and display artist, working in Montreal during Expo ’67. Since then, he has lived and worked at the interface between fine art and the applied arts.

In 1991, Laird moved to a small mill town in the middle of Vancouver Island where he purchased a 20,000 square foot building, built in 1928, of first-growth Douglas Fir. The building was in a state of neglect and decay, while the material it was built from had retained its integrity. He found inspiration in the wood and dismantled parts of the building to produce furniture and “Wood Assemblages”: abstract and suggestive compositions made through the manipulation of geometry by piecing together many various-sized pieces of wood.

Laird Campbell slide view of selected artworks 2020 through to 2000. Wood assemblages of reclaimed tongue and groove.

See more work, visit lairdcampbellart.com

Laird Campbell

Laird Campbell

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Edward Savaria Jr [Certified Visual Artist – Erdenheim, PA]

Edward Savaria Jr [Certified Visual Artist – Erdenheim, PA]

Edward Savaria Jr is a new Side Arts Certified Visual Artist from Erdenheim, PA.

Edward Savaria Jr creates dreamy and whimsical photography and sculpture.

See more work, visit savariaart.com

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Steven Lester [Certified Visual Artist – Canton, GA]

Steven Lester [Certified Visual Artist – Canton, GA]

Steven Lester is a new Side Arts Certified Visual Artist from Canton, GA.

Steven Lester began his career as a commercial illustrator after graduating from college with a degree in visual arts. He became an art director and creative director for corporations and advertising agencies, winning more than 100 national and international awards.

After four decades in the commercial art field, Steven has fully embraced his love of fine art painting. Since that time, he has painted internationally in Russia, Ukraine, Belarus, India, South Africa, Canada, and the Caribbean. His work is in demand by corporations (McDonald’s, The Coca Cola Company, REI COOP), major universities, art collectors, athletes, and private individuals across the globe.

Steven was selected to be a 2020 Executive Fellow in the Clark Hulings Fund’s Art-Business Accelerator Program, recipient of the United States Sport Academy’s (USSA) prestigious International Sports Artist of the Year award, and awarded the American Sport Art Museum and Archives’ (ASAMA) “Zhenliang He Cultural Medallion”.

Steven has been invited to the 2020 (now 2021) Summer Olympics in Tokyo to stage live painting events at multiple venues. Concurrent with the Summer Games, he will have a solo exhibition of his narrative, Olympic-themed paintings at the prestigious Tokyo American Club.

See more work, visit stevenlesterartstudio.com

Steven Lester

Steven Lester

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Ann Dunbar [Certified Visual Artist – Longpont Sur Orge, France]

Ann Dunbar [Certified Visual Artist – Longpont Sur Orge, France]

Ann Dunbar is a new Side Arts Certified Visual Artist from Longpont Sur Orge, France.

Ann Dunbar is an international quoted mixed media artist, born and educated in UK and now working and living in France. In England, armed with a teachers’ diploma (Southbank University, 1975) and an arts degree specializing in Textiles (West Surrey College of Art, 1987), she taught in schools and colleges for sixteen years before she became a full-time artist.

Her unique mixed technique whereby she embellishes her water based paintings on paper with lavish embroidery, is her signature work. To date, she has accumulated fifty awards since moving to France in 1996. Ann has exhibited world wide: Brazil, USA, China, Japan, Cambodia, Russia, and Australia. Her pieces are found in many corporate and museum collections. She is represented in Italy, Australia, and UK galleries.

See more work, visit anndunbarart.com

Ann Dunbar

Ann Dunbar

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Maebil Manon [Certified Visual Artist – Okemas, MI]

Maebil Manon [Certified Visual Artist – Okemas, MI]

Maebil Manon is a new Side Arts Certified Visual Artist from Okemas, MI.

Maebil Manon is a post-impressionist/abstract painter.

See more work, visit maebil.com

Maebil Manon

Maebil Manon

 

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Resume Service For Visual Artists

Resume Service For Visual Artists

Agreed, it’s much more fun to do almost anything than write a resume. How can you summarize what you do all day long into a short phrases? It’s not easy to see all your hard work in concise bullets with no context. It’s even harder for artists who strive to be creative and tell a story. And yet, you need one to apply for a job, to network with peers and colleagues, and to apply for your next award.

Ultimately, the objective of the resume is to highlight your strengths. It gives you the opportunity to move on to the next step.

Resume Tips From Jessica Saragovi

Before you start your resume, I suggest beginning with these questions. Taking the time to answer these questions will ultimately help you with your resume, the interview process and other aspects of the job search process. Write these answers down, revisit them, it’s an ongoing list and will be adapted as needed.

  1. What do you WANT? Is this for a grant application or for a bridge job? A different job will require a different focus and sections. This includes EVERYTHING from commute, salary (what salary structure – base, bonus and / or commission), hours, responsibilities, manager style, office set up. What’s your perfect day like?
  2. More importantly, what do you NOT want in your next role?
  3. What are your skills? These are things you know HOW to do, abilities, expertise, talents, competencies. These include both hard skills (measured, teachable and defined) and soft skills (not-measured, personality based and subjective).
  4. More importantly, what are your STRENGTHS? From the skills above, which ones do you LOVE to do? Strengths are skills that include an element of passion. What lights you when you talk about it? What comes easy to you and you enjoy doing?

The good news is that once you have a good foundation, it’s easy to update with your awards, exhibitions, and additional work experience. It’s important to have clear, legible fonts, the right amount of white space, and eye-friendly headings. A well-crafted, easy to read resume will help you open doors to jobs. It shows that you’re ready to be submitted for the next juried exhibition, grant, award, gallery show, commission, and residency program.

Free Resume Support

For Side Arts members, I offer a 20 minute complimentary conversation to answer questions and provide support for exactly where you are in the job search process. Request an appointment via email at systemichr@gmail.com.

Jessica SaragoviJessica Saragovi is a Human Resources professional with more than two decades of experience across various industries and companies across New York, Miami, and Philadelphia. Jessica’s deep insight into how organizations hire, train, manage, and develop employees allows her to be a skilled resume writer. Jessica partners with clients in developing a resume that fully encompasses who they are, what they’ve done, and where they want to go with their next role. View my profile on LinkedIn at www.linkedin.com/in/jsaragovi.

 

 

 


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Use Calling Cards To Grow Your Creative Practice

Use Calling Cards To Grow Your Creative Practice

Calling cards, takeaways, handouts, exclusives – no matter what you call them, they help your patrons understand your identity and keep them coming back. They are an important part of your strategy for marketing art. It’s all in the details, the signature things that your supporters find surprising and endearing. Whether you are preparing for a vendor event, exhibition, or an online storefront, try to think about the extras that would make it special for your supporters.

Ideas for Calling Cards

  • Packaging: Consider how you can elevate your packaging and delivery – customize the box (something patrons can use in case they need to move or ship the item), add a personalized and signed thank you note, emboss, gold leaf, and detail the package.
  • Business cards: If you are going to go the extra mile and spend more on business cards, make sure that the concept aligns with your art. Typically, a basic card size is all you need. Include your name, phone number, email address, and website. Remember to include white space to write additional details.
  • Signage: Banners, flags, and table covers are always important. Consider the height, having things at eye-level can catch the patron’s eyes more frequently. Draw the attention to your art.
  • Postcards: Believe it or not, some folks just don’t use the internet or email, use postcards to reach them. You want to be inclusive in your marketing. Even for those that are digital natives, receiving something of value in the snail mail can be a special occasion.
  • Gift tags: Most art is purchased as a gift for others. Make it easy for them by not having to also have to purchase a gift tag, card, box, or bag.
  • Return address labels: If you are mailing marketing or shipping artwork, add a unique identifier to the item. That way, the person doesn’t have to guess who or what they have received before needing to open it.
  • Certificates of Authenticity: Your art is special. Show patrons how special it is with a letter of provenance. It elevates the art and provides another means for patrons to remember you. Remember to include the item’s description and story, your contact information, and personalized signature.

It is especially important to think about things that have value beyond one use items. For example, stamp a business card with a unique qualifier for an online storefront discount. Gift bags and totes can be re-used. Certificates of authenticity can be saved and framed with the artwork.

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Vistaprint

You already have your artwork and know your details. Try incorporating them into your takeaways. Vistaprint has a range of products and services that can help you do just that. Business cards, banners, flyers, and printing services are available. All products have a wide possibility of standard formats to customization. Wizards take you through the process and you can save details for later use and second print runs. Often, there are discounts for return users and special sales throughout the year.


 

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Are You Ready For An Online Store?

Are You Ready For An Online Store?

A majority of art is sold through a variety of online store platforms. You can choose any sales methodology you like based on you strategy for marketing art. It depends on where and how you best reach your audience. You may have to experiment with several platforms and strategies before landing on the one that works best for you. There are many details and options to consider as well as new opportunities and platforms launching regularly.

Sales strategies

Email

A consistent way to connect with your followers is by building a targeted email list. Try sending announcements of new works available to your email lists and provide them a means to buy (either by reply to the email or a payment processing form). Inform your audience about upcoming exhibitions, vendor events, and pop-up galleries.

Social

There are many ways to sell art through social network platforms. The challenging part is keeping up with the platforms’ ever changing features and algorithms. What may work today may not work tomorrow. Staying on top of the trends is important and can make a big difference with acquiring new patrons.

Try promoting new artwork for sale on Instagram. Provide a rich description including title, process, size, price, and inspiration. Add instructions for buyers – the first to comment with their email address will be sent a payment processing invoice (PayPal / Venmo). They have 24 hours to purchase the art. First come, first served after that. Update the description if the item is sold.

Web

You may want to consider selling through a web platform, using your own website, or integrating a web platform into your website. The benefit of having an online store sales platform that you manage is that patrons can purchase at any time. This can often make a difference between an acquisition and someone’s lost interest. Keep in mind, just because your art is on a website or web platform doesn’t mean that it’s the platform’s job to promote it. Promotion is still up to you. Utilize your email and social networks.

Things to plan in advance

Sometimes with an online store, it is best to jump in and learn as you go. Other times, a little bit of preparation goes a long way. You will rarely know everything you need to in advance because situations change from person to person.  Here are a few things to consider:

Photography: A good photo of your work can inspire patrons to purchase. Most mobile devices have above-average photo capability, but stand-alone cameras and photo editing software can make your work stand out. Setting up a dedicated area or having a set process is helpful.

Pricing: Research can help. Knowing your costs and time associated with creating your work is important. The most important aspect is always valuing your artwork for what it is truly worth.

Description: Each piece of artwork should have a unique and rich description including keywords and hashtags. This takes time to develop. The story behind the artwork is just as important as the artwork itself.

Shipping: Visit your local shipping center in advance. Determine what materials you should always have on hand and what needs to be purchased on a one-off basis. If you anticipate bulk shipping, explore what discounted pricing is available.

Taxes and bookkeeping: Consult a certified public accountant to help understand what taxes to account for and how to do so. Determine if you need bookkeeping software to help keep track.

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Shopify Online Store

Check out Shopify as an online store. It has eCommerce and point-0f-sales features including card-readers for when you are online or on the go. Set up your shop as a standalone or integrate it securely with your website. Ready made templates help your store look like it was designed by a professional. Run social media campaigns. Manage orders, shipping, and payments.


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