Side Arts | Blog

Can I make changes to my listing?

Listings may be edited only for incidental changes; i.e. given the wrong link, change of date/location, or point of contact.

Our ability to keep the price manageable is reliant on the work load on our staff copyrighters and programmers. Our policy is to have our copywriters format the listings in the best possible way in terms of grammar, online searchability, and current content marketing best practices.

Your social promotion for your content is scheduled when the listing is posted. Changing your content may also mean proofing and editing social content.

Online content marketing standards change frequently and we will keep you informed of important changes. To that end, we provide clients with industry standard best practice guides and updates regularly on our blog and FAQ pages.

You may request minor changes for our staff to review if there is something critical you feel is necessary.

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Artwork Pricing Basics

Pricing your artwork should not be an over-complicated procedure. There is a relatively easy formula to determine where to start. After you have made an estimate, check with your peer artists to see if you are within the standards for your type of artwork.

  1. Start with the total costs of the materials used. Use the relative cost of only the materials used.
  2. Track the amount of time you actually spent creating the artwork.
  3. Multiply the number of hours by the rate you would charge per hour as a professional art consultant commensurate with your number of years of experience.
  4. Add the cost of materials and time.
  5. Multiply the result by a multiple based on your overall experience. This is typically between 2 (just starting out) and 5 (top of your field).

Price of Original Artwork = [Materials + (Time)(Hourly Rate)](Experience)

For derivative works:

  • Highest quality (giclee prints or high-end reproductions) = 50% of original price
  • Mid-grade quality (limited edition reproductions) = 30% of original price
  • Low quality (one-off prints or reproductions) = 15% of original price

What formula do you use to price your artwork? Help other artists by answering in the comments below.

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What is a call for artists?

Calls for artists are indirect sales channels for your artwork.  They can include:

  • Requests for proposals – Commissions for your artwork
  • Grants – Funds that are available for the completion of a project or growth of a practice
  • Vendor events – Sell your own artwork at a rental space
  • Exhibition opportunities – Agents sell your artwork at a relatively high commission.
  • Competitions – Compete with others for a limited number of prizes

It is helpful to think of them in terms of both direct and indirect sales channels as they relate to the margin on your artwork.

Sales Channels

 

How frequently do you apply to calls for artists and for what type do you typically apply? Where have you had the most success in generating the most margin on sales? Help other artists by answering in the comments below.

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Site Updates – February 2015

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SideArts community,

This month we made a few major improvements for both our artist members and business clients.

  • For artists: Search preferences can now be saved including the ability to receive immediate, daily, weekly, or monthly digests of listings that correspond to your searches. Premium artist members can now receive only the listings you need!
  • For businesses: Listings can now be entered and payment made in one place. This saves you the wait of payment confirmation and receiving the input form.

What’s coming soon?

  • Improved artist membership management feature with easier credit card updating and invoice reviewing.
  • Enabled responsive mobile functionality.
  • Updated search functionality for artist profiles.

We do our best to test all updates prior to going live, but sometimes bugs slip past us.  If you see any errors or have any suggestions, report them to mail@sidearts.com.

Thank you for your ongoing support.

-Todd and the SideArts team

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What you should include in your call for artist application

Your call for artist listing should include all relevant information needed for an artist to decide whether to apply for your opportunity. The call for artists application is how artists send their information to you, whether it is for an exhibition, vendor event, competition, RFP, or grant.

Applications should always be webforms including image uploads. Applications by email, mail, or in-person are highly discouraged. Many types of webforms are free and there are several reasonably priced online juried application management services available.

Our recommended webform providers are Jotform and Gravity Forms due to their simplicity and affordability. Depending on your needs, you may also consider using Wufoo, Wooloo, or any of the WESTAF services including CaFE, Zapplication, or YouJudgeIt.

A simple application should include the following fields:

  • Name
  • Email
  • Address
  • Phone number
  • Website
  • Artwork medium(s)
  • Artwork description
  • Artwork size
  • Price per piece (generally)
  • Image uploads (minimum of three)

In order to better qualify your applicants, we recommend adding additional quantitative and qualitative fields (not all of which are relevant to every opportunity):

  • Keywords that describe your artwork (up to five)
  • Facebook page
  • Facebook number of fans
  • Twitter account
  • Twitter number of followers
  • Instagram account
  • Instagram number of followers
  • Total number of people in the artists’ email list
  • Other websites (i.e. etsy, zazzle, and so on)
  • Business name (if applicable and incorporated)
  • Revenue from art sales in past twelve months
  • Press coverage (two or three links)
  • Resume
  • Are you exclusively represented by a gallery/agent (No/Yes, if so who)
  • Any needs to accommodate for special circumstances.
  • How did you find out about this call for artists?

You may have other questions included typically in your call for artists applications. Use the comments section below to tell us what and why.

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Site Updates – January 2015

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SideArts community,

January update:

  • Updated the member dashboards with newer version and better functionality.

We do our best to test all updates prior to going live, but sometimes bugs slip past us.  If you see any errors or have any suggestions, report them to mail@sidearts.com.

What’s coming soon?

  • Improved email alerts including the ability to save search preferences and have them delivered at member’s set intervals.
  • Enable mobile functionality.
  • Update search functionality for artist profiles.
  • Improved business listing process flow.

Thank you for your ongoing support.

-Todd and the SideArts team

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The best way to frame your listing’s call to action

Each SideArts listing is most effective when it includes a single call to action.  A call to action is what you want an artist to do. It can include clicking a link, opening a document, looking at a picture, leaving a comment, and so on.

Our testing has proved that consistent wording and format of listings encourages qualified artists to apply more frequently. The best format is a description of value and a single link to an application which is hosted on the client’s website or an application service provider.

This has proven to be the clearest format and most effective for attracting qualified applicants.  Digital application links are preferred over email addresses because they streamline the process for the applicant and client.

There are many good reasons for doing so:

  • A consistent format allows artists to become more comfortable using SideArts which increases application rates of qualified artists.
  • Click-through rates can be tracked by both the client and SideArts, proving effectiveness.
  • Unique content creation optimizes Google ranking and SEO, adding to a listing’s visibility.

We want to ensure your listing is a success by using these proven strategies.

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Secrets to extending your listing reach

Here are a few ideas that can help recruit more artists and extend your call for artists listing’s reach:

  1. Post your listing at least one month ahead of the deadline. This ensures that it has time enough to be indexed by Google and will be included in our monthly direct email to all artist members.
  2. Once your listing is active, share the SideArts listing URL with your social media channels. Showing that your listing is posted on other locations will add to its credibility.
  3. Like and share our Facebook post for your listing. We will send an email when it is posted. One single share will generally increase your Facebook post’s reach by 400%. Don’t worry if you don’t engage with the post when it is at the top of the queue, just so long as you like and share.
  4. Make sure your listing has between 250-500 words in your description. 250 words is optimal for good readership and SEO rankings.
  5. Present a clear value statement for your audience. Provide a quantitative description of the benefits for your opportunity. How much does an average artist sell? If not cash, how will the artist be compensated? (Remember that exposure and promotion are inherent.) How many people will be attending? What are your qualifications and how are you best suited to promote the artists.

Following the above suggestions, our highest performing listing to date had the following stats on a single Facebook post: 4,222 impressions, 211 click-throughs, and 25 shares!

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Why do we charge businesses to post listings?

How many times have you applied for a call, only to find out that the organization:

  • already had someone in mind, but had to post the listing publicly for compliance reasons? What a waste of time and money!
  • already recruited all the artists they needed and were just trying to make an extra buck off of you? Bummer!
  • ended up knowing very little about showing, selling, or promoting artwork. As a matter of fact, it isn’t even their primary line of business (includes perhaps: coffee shops, benefit fundraisers, and cults looking to indoctrinate you!).

Why do we charge businesses to post listings? An organization is not going to spend money on something they don’t need.

We’ve carefully tested our price point… not too high and not too low, in order to screen out phony listings while keeping trusted listings affordable.

You can trust that our listings are worth applying and that the businesses posting them are knowledgeable about presenting your artwork.

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Site Updates – December 2014

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SideArts community,

December update:

  • Updated the blog comments utility.
  • Fixed bugs regarding the new member registration process.

We do our best to test all updates prior to going live, but sometimes bugs slip past us.  If you see any errors or have any suggestions, report them to mail@sidearts.com.

What’s coming soon?

  • Update search functionality for artist profiles.
  • Improved business listing process flow.
  • Improved email alerts including the ability to save search preferences and have them delivered at member’s set intervals.
  • Enable mobile functionality.

Thank you for your ongoing support.

-Todd and the SideArts team

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