drawing Archives - Side Arts

Freelancers: A Little Help From A Friend

Sometimes the task ahead seems a bit daunting. There is unfamiliar technology or risk in making changes that might have unintended consequences. That is when hiring professional freelancers with real world experience comes in.

The default is to go find a friend, but even that has risks. What happens if something goes wrong? Often, friendships can be seriously harmed. It’s even worse if the helper is a family member. Just to be on the safe side, it is best to steer clear of friends and family as contracted helpers. Rather, keep them as your personal support network.

Freelancers

Freelancer Strategy

Hiring freelancers is its new undertaking. With careful planning, risk can be averted. There are many qualified online networks that make the process more approachable. The first step is developing a roadmap for the work you want to do. First, define the goal you want to achieve with the work undertaken. Then, define the individual tactics needed to reach that goal. These things can include:

  • Setting up a basic website
  • Adding eCommerce to a website
  • Integrating Google Analytics
  • Setting up business email
  • Designing web and print graphics
  • Updating a resume or CV
  • Photographing your work
  • Creating and editing a video

Working with someone new can be stressful. You are giving them access to your personal work and online credentials. The benefit of using an online platform to hire freelancers is that there are contracts and procedures built in to protect you in the event of anything going wrong. They also provide rating systems so that you can find out how they have worked out with other clients.

When starting out with a new freelancer, another way to mitigate risk is to only give them a small job to do. For example, instead of hiring someone to rebuild an entire website, have them redesign one or two pages first. Instead of an entire re-branding update, start with a postcard or business card. If you like their work and they communicate well, then continue with a larger project.

Freelancers

Freelancer Networks

Get work done faster with Fiverr, and with confidence. Hire graphic and web designers, digital marketing experts, and music and audio professionals. Find any service within minutes and know exactly what you’ll pay. No hourly rates, just a fixed price.Payment is released to the freelancer once you’re pleased and approve the work you get. Fiverr is here for you, anything from answering any questions to resolving any issues, at any time.

Click here to get started with Fiverr

Click here for more artist tips and discounted services

Todd Hestand - Side ArtsTodd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.

...


How Email Can Grow Your Creative Practice

Email is an important part of your social media strategy. It is often overlooked or neglected in lieu of the quick responses from social media networks. To keep it simple, think of email as part of your overall strategy:

Social media network > Website > Email

Collecting email addresses is one of the most important things you can do to grow your professional practice. Collect them at every opportunity – prospective buyers at an art fair, visitors to your website, corporate and non-profit contacts with whom you have engaged. It starts out slowly and grows exponentially over time. Here’s how:

First, just get started. That’s usually the hardest part. It can be a dedicated notebook where email addresses are collected or a digital spreadsheet like Google Sheets. It’s okay if there are duplicates or something is spelled incorrectly, that will be addressed later.

Next, pick an email marketing provider. There are three we recommend based on your design experience and technical proficiency. All three offer entry level pricing based on the number of emails saved. Plans scale based on how many more addresses are added.

Mad Mimi

Mad Mimi is the easiest of the three, although the number of design options and features are limited. It’s a straightforward platform. Upload email addresses. Design a basic template. Send campaigns.

Mailchimp

Got the hang of it or already have some basic design skills? Step up your game with Mailchimp. It is the most versatile without being overly feature laden. Some advantages: Get more creative with your emails with drag and drop elements. Set up a landing page to feature your work and collect more addresses. Educate new subscribers with automated drip campaigns that step new followers through you, your work, and what they can expect to hear from you.

Constant Contact

If your technical skills are a bit more advanced and you’re the type of person that loves tinkering with design, features, and apps, then Constant Contact is for you. It has robust integration features for all kinds of other services.  Plus, the reporting and analytics will give you a heads up about what is and is not working.

How Email Can Grow Your Creative Practice

There are two more aspects for your email strategy: frequency and content. There are no set rules for either and the following are simply suggestions to get you started.

Frequency

Just starting out? If you have under 1000 addresses, once a month is a good start. Up to 5000, twice a month. Hit the 10000 mark, do what you want – weekly, twice a week, or whenever new content is available. The important part is being consistent. Start out by sending on the same day at the same time each month. Over time, you will figure out how to optimize your sending strategy.

Content

Show more than tell and give a clear call to action. Show images of new work for sale and provide a link or method to purchase. Tell a story by showing a series of pictures of a work in progress and describe each step along the way. Inform followers of where your work is being shown or sold including upcoming art fairs, gallery exhibitions, or other retail/wholesale events. Share something about you that informs your artwork – why and how – such as a recent trip or social activism.

How Email Can Grow Your Creative Practice

The more emails that are collected, the more content can be sent. The more reasons there are for followers to click through to your content, the more likely they are to purchase or share your content with others (who may, in turn, become followers).

There is fine tuning in terms of segmenting the list, A/B testing, geo-location, and so on. Advanced users can explore to their heart’s content. It’s a learning curve, most users have an intuitive sense as to when to take it to the next level. First things first… just get started!

Here are some special offers that can help get you on your way:

Click here for more artist tips and discounted services

Todd Hestand - Side ArtsTodd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.

...


Transformations (St James, NY) – Call For Artists

Transformations (St James, NY) – Call For Artists

Mills Pond Gallery invites artists to submit works for a juried exhibition, Transformations, August 17 – September 14, 2019. Juried by Carol Fabricatore, Transformations seeks visual works that explore the artist’s take on what persona or alter ego is present in their artwork. Transform into something you would like to present as a public image of yourself. It could be a self-portrait that transforms you into who, what, or how you would like the public to see you, or whatever your alter ego may be.

Click here for the application / registration

Deadline: 18 Jun 2019

The exhibition will accept drawing and/or painting in any 2D mediums traditional or digital. No photography.

Entry fee: $45/3 images.

Transformations entrants will have the opportunity to have their work juried by artist and 24 year faculty member at School of Visual Arts NYC, Graduate, MFA, Illustration As Visual Essay. Selected artists will have the opportunity to win the following Awards: Best In Show $700, Second Place $500, Third Place $300.

About Mills Pond Gallery

Since 1978, the council has made its home in the historic Mills Pond House. Occupied by the prosperous Mills family (early settlers of the Town of Smithtown) until 1976. This area is a rare survival of an agricultural hamlet once common on Long Iland. William Wickham Mills inherited the family land and began to construct the Mills Pond House in 1838. This Greek Revival style home is the earliest documented architect-designed house in the area.

The Mills Pond Gallery strives to promote an active process of exploration involving creativity and the arts, providing inspiring and enjoyable opportunities for visitors to explore different points of view, challenge preconceptions and prejudices, and foster critical thinking. They hope that the public will relate the art exhibited to their own life experiences, creating new links and understanding. Dedicated to showcasing the artistic development and achievements of the region and nation, exhibitions provide diverse art experiences for individuals. They reach local communities through classes, special events, and community outreach programs. Focusing on active and collaborative learning through the medium of art, they bring arts and people together to discover, enjoy, and understand the nation’s rich and diverse artistic heritage.

About Smithtown Township Arts Council

Incorporated in 1972, Smithtown Township Arts Council offers a unique combination of historical preservation, cultural promotion, and arts exhibitions. The Council has been committed to the arts in Suffolk County for forty-six years. They work to provide a creative outlet and the opportunity to experience, investigate, and discover contemporary art and cultural issues which are engaging and relevant to the public’s daily lives and civic responsibilities. They believe the arts are indispensable in building good character in the citizens of communities. The Council fosters communication, offers new insights on the world, and adds to the greater appreciation of both life and society.

For more information, contact gallery@stacarts.org.

Previous call for artists from Mills Pond Gallery

...


Are You Ready For A Website?

Before getting started on a website, it is usually best to begin with understanding your goals, strategies, and tactics. Here are a few basics.

Start with defining your goal. Why do you need a website? What is it’s purpose? It could be a representation of your creative legacy that you control, a sales portal, or something else.

Once you have a goal in mind, you can start thinking about the strategy. What do you want to convey? Consider showing images of your artwork in a gallery, an artist statement, biography, and contact information.

When you know what you want to show, the next step is figuring out the tactics – how to get it done. There are a variety of website services. Some are do-it-yourself, others may require outside help. If you need help, there are freelancer networks at your disposal.

Check out some of the artist website designs offered by Wix. Their focus is on making website building super user-friendly.

Website

Website wireframe (how it is organized)

Page 1) Homepage: includes hero (main) image, name, navigation links (at top or side of each page)

Page 2) Gallery – includes 10-20 images with brief descriptions for each (title, size, medium, etc)

Page 3) Workshops
Workshop title with 2-3 sentence description each
Teaching service with 2-3 sentence description
Call to action – contact information (email, phone)

Page 4) Events
List of upcoming events
List of past events (keep this limited to the past 2-3 years)
Partner organizations (linked to their websites, if applicable)

Page 5) Contact
Contact information (Email, phone)
Bio
Artist statement

That’s it! Five pages to get you started. Before signing up for a website, editing the copy and images you want to have shown.  You may need one image for the hero image on the homepage to be larger.

How to find help

I’m biased since I’ve been working on websites for a while, so I often think they are “easy and intuitive.” This is not always so. Even then, first hand experience is always helpful, especially when trying to explain something to someone else. Once your content is ready, give it a try. If you find it too confusing, by all means, stop and ask for help. I’ve organized the wireframe above to be the most helpful for a web designer. If you need one, try Fiverr – this freelance service offers web design help.

Click here to see how Wix can help get you started.

Click here for more artist tips and discounted services

Todd Hestand - Side ArtsTodd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.

 

...


Texas And Neighbors Regional Art Exhibition 2019 – Call for Artists

Texas And Neighbors Regional Art Exhibition 2019 – Call for Artists

The Irving Arts Center announces a call for artists for the Texas and Neighbors Regional Art Exhibition 2019, open to artists 18 and older living in Texas, Arkansas, Louisiana, New Mexico, and Oklahoma. Up to three works of two-dimensional art may be entered by an artist for an entry fee of $50 ($40 for IAA members). Exhibit dates: May 18 – June 15, 2019. All events will take place at the Irving Arts Center, 3333 N. MacArthur Blvd., Irving TX 75062.

Click here for the application / registration

Deadline: 1 Mar 2019

The annual Texas & Neighbors exhibit is back for its 34th year! This five-state competition is highly respected and very competitive. Held in the spring at the prestigious Irving Arts Center. Cosponsored by the Irving Art Association and the Irving Arts Center. Texas And Neighbors Regional Art Exhibition 2019 supports: canvas, panel, paper, or yupo. Two-dimensional works must classify in one of the following five categories:

  • Oil painting
  • Acrylic
  • Water Media – Watercolor, casein, and gouache
  • Mixed Media -The use of two or more mediums, collage, calligraphy, hand-pulled prints. Collage must incorporate two-dimensional, self-created elements. No relief or three-dimensional objects including found objects or magazine clippings.
  • Drawing (Dry Media) – Pastel, colored pencil, graphite, ink, silver, gold, conte crayon, oil pastel, markers, and scratchboard

Submitted works of art must be two-dimensional originals completed within the last two years without instructor supervision. Work must not be a copy of other artist’s work (including reference photographs).

Jurors: Susan Roth Romans and Jordan Roth, Owners, Ro2 Art Gallery in Dallas.

Ro2 Art, a contemporary fine art gallery located in The Cedars Neighborhood near Downtown Dallas, represents a diverse group of emerging, mid-career, and established contemporary artists – many with ties to the North Texas Region. The gallery, founded in 2010 by mother-and-son partners Susan Roth Romans and Jordan Roth, regularly collaborates with organizations such as The MAC and Cedars Union and maintains an exhibition program within the Magnolia Theatre at West Village and other satellite venues.

Ro2 Art has been named Dallas Observer’s “Best Art Gallery” and was presented with the 25th Annual Obelisk Award for small business by the North Texas Business Council for the Arts. The gallery’s art fair program has included the Dallas Art Fair, Texas Contemporary, and Art Aspen.

Texas And Neighbors Regional Art Exhibition 2019 Artist Benefits

  • Best of Show – $1350
  • IAC Award of Excellence – $900

Awards schedule for each of the five media categories (oil, acrylic, water media, drawing and mixed media):

  • 1st – $450
  • 2nd – $350
  • 3rd – $250
  • Honorable Mention – $100

Texas & Neighbors Signature Status (TxN) is earned by having five paintings exhibited in the Texas & Neighbors exhibit. This designation is retroactive. A medal and certificate are awarded. Artists who receive signature status have the right to add the TXN acronym to their paintings plus a listing with a direct link to their websites on the TxN site.

About Irving Arts Center

A comprehensive economic impact study released summer 2017 by Americans for the Arts, provides compelling evidence that the nonprofit arts and culture sector is a $25.5 million industry in the City of Irving—one that supports 1,031 full-time equivalent jobs and generates $2.6 million in local and state government revenue. The data from the Arts and Economic Prosperity 5 Study prove that the impact of arts in Irving goes beyond the benefits of community engagement and quality of life.  It bolsters the economic well-being of the city.

For more information, contact info@texasandneighbors.com.

...


37th Bradley International Print And Drawing Exhibition – Call For Artists

37th Bradley International Print And Drawing Exhibition – Call For Artists

Bradley University Galleries announces a call for artist for the 37th Bradley International Print and Drawing Exhibition, the second-longest running juried print and drawing competition in the country. Every two years it features the best contemporary graphic artwork from around the globe. This year’s exhibition will be held at seven prominent Peoria, Illinois Galleries, The Contemporary Art Center of Peoria, Prairie Center of the Arts, Studios on Sheridan, Illinois Central College, Peoria Art Guild, and on campus at Bradley University at Heuser Art Gallery and Hartmann Center Gallery.

Click here for the application / registration

Deadline: 11 Jan 2019

Any artist 18 years of age or older is encouraged to submit original prints or drawings produced within the last three years (2015-2018). Experimental techniques are encouraged. Open to all graphic media. The entry fee is $10 per artwork entered, non-refundable. Number of entries is unlimited.

37th Bradley International Print And Drawing Exhibition Artist Benefits

The 37th Bradley International exhibition has three major cash awards that will be selected by the juror Janet Ballweg. Ballweg is currently a Professor of Creative Arts Excellence and the head of the Printmaking program at Bowling Green State University in northwest Ohio. 1st Place – $3,000, 2nd Place – $1,750, 3rd Place – $750. In addition, purchase awards will be made by the University.

This opportunity will showcase involved artists through their work’s display at seven Peoria partner gallery locations and through the PR efforts of each involved gallery. The public relation efforts include physical mailers, email blasts to members, and social media initiatives. All artists names will be posted and published online on the gallery website.

About Bradley University Galleries

The Gallery Program at Bradley University is designed to create a challenging environment that stimulates discourse among students, faculty, staff, and the public as they explore the range of ideas addressed in contemporary art. The gallery program at Bradley University serves the Peoria and Central Illinois region. There are three formal exhibition spaces, one in the Heuser Art Center where the art department is located, one in the Hartmann Center where the theatre department is housed, and a student project space located on the 2nd floor of the Heuser Art Center building.

In addition, every year the Department of Art and Design brings to campus a roster of internationally renowned artists, designers, and critics through the Visual Voices Professional Lecture Series, who address the full spectrum of art disciplines. Visiting artists make a public presentation as well as lead workshops, visit classes, and meet with students in their studios.

For more information, contact ezellefrow@bradley.edu.

Previous call for artists from Bradley University Galleries

...


Self Visualization For Maximum Good

Self-visualization for Maximum Good

This article is part of a series which is being expanded into a publication. The primary focus is Maximum Good, the changes we make that improve creativity, quality of life, and community. Click here to for the Introduction to Maximum Good. Follow along at sidearts.com/blog.

Self-visualization is thinking in advance about the most positive outcome can be before starting any new activity. Consider thinking about what it is going to be like when we finish, how we are going to feel, and what is realistic.

Consider the following

There is a range of ways that this can be done. Before starting anything new – any new work of art, our new job, or the beginning of our day – consider what outcome of this will make you feel good. Close your eyes for two minutes and think about how a positive outcome will feel.

One of the reasons why this is important to do is that most times there are obstacles that we will confront in new situations. It can be easy to give up when starting something new when faced with these obstacles.

Having a positive mindset going into the new task about what the final outcome is going to be is beneficial. If we think about the positive outcome before starting any new activity, then it is more likely that those obstacles will seem lessened. Try taking some time to think in advance.

Create an image. We can make vision boards made of of positive things which motivate us. These can be cut outs or hand made. We can use a work of art to focus on whether it is one of ours or something which inspires us, even if it is just an image displayed on our phone.

Try writing or reading daily affirmations. These are statements about positive beliefs about ourselves and our abilities. We can use the same phrase every day or try to vary them. They can be aspirational and read at a set time every day, usually in the morning. It can be note that says, “Today, I’m going to have a good day” kept near where we sleep so it is seen every time we wake up. Keep them someplace where we are most likely to see them.

The physical act of writing the same note daily can be helpful, too. It makes the thought process even more tactile.

Consider trying to write out our goals. What are they? What do you want to achieve? Sometimes the best thing is getting through the day ahead of us.

Self-visualization for Maximum Good

Exercise – Get started now

  • Try a self-visualization technique before starting a new activity
  • Create a vision board
  • Write and read daily affirmations
  • Write and read short and long term goals
  • Search online for examples of other self-visualization techniques that you can do daily

Throughout the Maximum Good series, I will present several exercises. Some are going to be new for you and others will be familiar. Try self-visualizing success before you start any one of them give them. Try thinking positively about a successful outcome before we try each activity.

Think positively that you’re going to have a good day today.


Todd Hestand is the Founder of Side Arts, as well as a classically-trained musician, singer, and artist. For over eight years, he has been the Manager of the Corzo Center for the Creative Economy in Philadelphia. The Center provides professional development support in the form of grants, courses, lectures, and individual consulting for creatives. For over eight years, he has developed programming and taught programs at The University of the Arts, Westphal College of Media Arts and Design at Drexel University, the Business Resource and Innovation Center at the Free Library of Philadelphia, and several Philadelphia area non-profit arts and community development organizations.

To receive updates on this publication and other resources, click here to create a free account on Side Arts.

...


Introduction To Maximum Good

Introduction To Maximum Good

This article is part of a series which is being expanded into a publication. The primary focus is Maximum Good, the changes we make that improve creativity, quality of life, and community. Follow along at sidearts.com/blog.

Welcome to Maximum Good! This series is about professional development through community engagement. Specifically, how to use your skills and talents to best benefit yourself while helping your community at the same time.

My name is Todd Hestand and I am the founder of Side Arts, a content management service for visual artists and arts organizations. I am also a business management consultant specializing in marketing, operations, and supply chains for consumer goods and industrial manufacturing. In my role as the Manager for the Corzo Center for the Creative Economy, a Philadelphia-area non-profit, I work directly with artists of all kinds – disciplines, experiences, nationalities, gender identities, and ages – to help them realize their creative visions.

This series will review topics that many artists encounter as they learn how to market their skills and build their businesses. I have addressed these concepts frequently with my own clients. Together we have created solutions that benefit them, their bottom line, and their craft. Hard skills will include marketing, budgets, and contracts. Soft skills will focus on personal goal setting and understanding why you do what you do, and how you can move past personal roadblocks. Importantly, each of these skills will be tied to how you can improve your community for maximum good.

Themes throughout Maximum Good

  • Change the defaults: what are the smallest possible changes you can make to your creative process that will have the largest impact
  • Identify innovation: what unique characteristics do you have that will help you engage with your audience and improve your community
  • Build positive habits: what systems can you build that, by automating the smallest possible tasks, can make risk so much easier to address
  • Architect choice: how can you give your audience and community the maximum number of options of engaging with you so that they feel empowered
  • Understand privilege: identifying what privilege is and how it impacts your work, show empathy, and act accordingly to address issues positively in your community

Introduction To Maximum Good
Things to keep in mind

I will be giving you tools that you can use and try out at your discretion. Some will be activities and worksheets, others will be thought experiments and case studies to review. All of which should be designed to be easily approachable. Keep in mind that one size does not fit all. Some activities may not be applicable to you. There is no set order to participate. You should feel that you can jump in anywhere that interests you.

None of these topics are presented perfectly. There is always room for improvement. Feedback and suggestions are welcome at mail@sidearts.com.

Follow along by subscribing to the YouTube channel and read more at sidearts.com/blog.


Todd Hestand is the Founder of Side Arts, as well as a classically-trained musician, singer, and artist. For over eight years, he has been the Manager of the Corzo Center for the Creative Economy in Philadelphia. The Center provides professional development support in the form of grants, courses, lectures, and individual consulting for creatives. For over eight years, he has developed programming and taught programs at The University of the Arts, Westphal College of Media Arts and Design at Drexel University, the Business Resource and Innovation Center at the Free Library of Philadelphia, and several Philadelphia area non-profit arts and community development organizations.

To receive updates on this publication and other resources, click here to create a free account on Side Arts.

...


Derwent Art Prize 2018 – Call For Artists

Derwent Art Prize 2018 – Call For Artists

Parker Harris announces a call for artists for the fourth installment of the Derwent Art Prize 2018. The Prize was conceived in 2012. It aims to reward excellence by showcasing the very best 2D and 3D artworks created with any pencil or coloured pencil as well as water soluble, pastel, graphite, and charcoal.

Click here for the application / registration

Deadline: 8 May 2018

Entries will be judged by a distinguished panel of selectors comprising of a gallery curator, leading artist, and art critic. From the submitted artworks, approximately eighty will be selected for display at the Mall Galleries, London from 18th – 23rd September 2018. Prizes will be awarded in a private awards ceremony on the opening night of the exhibition.

Derwent Art Prize 2018 prizes total over £12,500

  • First Prize – £6,000
  • Second Prize – £3,000
  • Third Prize – £1,500
  • People’s Choice Award – £750
  • Young Artists Award – £750
  • Coloured Pencil Award for Excellence – £500

About Derwent

For generations, artists have chosen and trusted the Derwent brand for art materials the world over. Their time-honoured skills, modern manufacturing methods, and quality control enable them to create the world’s largest range of fine art pencils, pens, and artists accessories. Their story begins in the heart of the Lake District with the discovery of graphite in the Borrowdale Valley and the birth of pencil making in Keswick. By the 1800s, pencil making in Keswick was a thriving cottage industry. The Cumberland Pencil Company created its first pencil in 1832. The first Derwent colour pencil was introduced in 1938. The Pencil Museum still stands on the site of Derwent’s original factory in Keswick. Derwent has continued to be proud of its Cumbrian roots. In 2008, a purpose-built factory was opened in Lillyhall.

For more information, contact press@parkerharris.co.uk.

...


Abstract Art Competition – Call For Artists

Abstract Art Competition – Call For Artists

International Gallery of the Arts announces a call for artists for their 3rd annual Abstract Art Competition. Open to all international artists.

Click here for the application / registration

Deadline: 23 Dec 2017

Entry Fees: $15.00 USD for 1-3 Images / $25 for 4-6 Images.

Accepted entries will be showcased in the upcoming online 3rd annual Abstract Art Exhibition on January 1st, 2018. The artwork, name and contact information of the artists will be featured in the art exhibit. The top winners will receive solo promotion, a feature in Exquisite Arts Magazine, and social media blasts.

About the International Gallery of the Arts

The International Gallery of the Arts (IGOA) is an online art gallery catered to highlighting and promoting artists. Their intentions are to assist artists achieve brand awareness and additional marketing exposure by showcasing their work. It is their mission to provide artists with maximum outlets of exposure. This is accomplished through online art exhibitions, a digital arts magazine, industry connections, participation at local shows, and advertisement campaigns. Through our exhibitions, digital publication, and business partnerships, IGOA is promoted to millions of people every month through various social media networks.

For more information, contact contact@international-gallery.org.

...

1 2 3