painting Archives - Side Arts

Volume 11 (Publication Opportunity) – Call For Artists

Volume 11 (Publication Opportunity) – Call For Artists

Apply to have your work considered in Volume 11 by Friend of the Artist (FOA). FOA is a quarterly book dedicated to elevating the work of emerging artists around the world. The publication releases every quarter and includes the work of artists who work in a variety of mediums. Accepted artists have a four-page spread of their work, information, and artist statement.

Click here for the application / registration 

Deadline: 13 Oct 2019

Submission fee: $30 for five images / $50 for five images and a book. Artists of all academic disciples are welcome to apply. This includes painting, sculpture, photography, installation, and performance art. Works must be submitted in a printable format.

Volume 11 will be guest juried by Anna Mikaela Ekstrand, Angeliki Kim Jonsson, and Adele Smejkal. It will be available in the FOA store and at online retailers including Amazon and Barnes and Noble.

Guest Jurors

  • Anna Mikaela Ekstrand, Editor-in-Chief Cultbytes and Independent Curator
  • Angeliki Kim Jonsson, Co-founder of Art/choke and founder of DYNAMISK
  • Adele Smejkal,  Co-founder of Art/Choke, Client Liason at Sotheby’s London, and founder of @as_artjournal

About Friend Of The Artist

Friend of The Artist is a print publication dedicated to showcasing the work of emerging and established artists from around the world. There is a copious amount of engaging and intelligent artwork. Because of an invisible gap between the academy and the art world, there is a limit to the opportunities artists have. The print and digital publications allow FOA to exhibit artists’ work in a broader context. They have the advantage of sparking worldwide conversations through our artist interviews. FOA is about engaging in meaningful dialogue around art in print.

For more information, contact contact@friendoftheartist.com.

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Expo 39 (Huntington, NY) – Call For Artists

Expo 39 (Huntington, NY) – Call For Artists

b.j. spoke gallery announces a call for artists for Expo 39. Artists may submit up to six images and/or two short videos. Accepted artists will show their work (between one and eight pieces) in a show at bj spoke gallery, Huntington, NY in March of 2020. Artists are expected to ship or deliver their work and insure it if desired. While there is no size limitation, the size of our gallery must dictate how many large works can be shown at once. There will be a reception.

Click here for the application / registration

Deadline: 15 Nov 2019

Linda Kavaliunis, Curatorial Assistant at the Museum of Modern Art, will be the juror for Expo 39. Friends, family, and fans can enjoy the reception. b.j. spoke gallery makes every effort to have the show reviewed or mentioned in the news media in our area. They promote the show on Facebook, Twitter, and Instagram. The b.j. spoke gallery online magazine will include a presentation and discussion of the show including whatever information we may obtain from the juror about how the show was chosen. Applying artists should be aware that sales of artwork are relatively infrequent. There are no awards.

About b.j. spoke gallery

b.j. spoke gallery is a not for profit artist cooperative with an educational and charitable mission. It has existed since 1975 and is one of a very few artist coops remaining and surviving on Long Island. The gallery produces a monthly online magazine that features information about our ongoing art shows and artists, poetry, book reviews, and articles of general interest to those in the arts. The gallery runs bimonthly artist discussion workshops, hosts a monthly open mic poetry event, and has hosted singer-songwriter events.

Community outreach efforts have included a small works fundraiser for VIBS (an organization for helping the survivors of family violence), several showings with FREE (an organization for emotionally disabled adults), and a yearly open call in which, for a small fee, all artists in the surrounding communities can join in a show where their works are shown intermingled with the works of the gallery artists with no jurying of submitted works.

For more information, contact liz.ehrlichman@bjspokegallery.com.

Previous call for artists from b.j. spoke gallery

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Nature Of Being: Portraits (Philadelphia, PA) – Call For Artists

Nature Of Being: Portraits (Philadelphia, PA) – Call For Artists

Deja 42 Art Gallery is seeking artists who would like to present their work in our upcoming August exhibition, Nature of Being: Portraits. Creators working in all media are welcome. Express your vision and interpretation of what makes a portrait of a living being, whether it is literal, realistic, representative of the spirit or soul, clinical, storybook, iconic, or fantastic. All themes receive due and equivocal consideration.

Click here for the application / registration

Deadline: 29 Jul 2019

“I leave you my portrait so that you will have my presence all the days and nights that I am away from you.”
Frida Kahlo

Accepted artists will be notified by Wednesday, July 31st, 2019.
 Gallery-ready pieces should be delivered to the Gallery no later than Wednesday, August 7th, 2019.
 A non-refundable entry fee of $20 is required for up to three different artworks.  
Detailed images of submitted works may be included at no additional cost.
 It is preferable that artworks are for sale. Deja 42 Art Gallery retains a 40% commission on all sold artwork.
 Opening reception is Saturday, August 10th, 2019.

 Please include contact information, artwork title, media, and dimensions with your submission.

Nature Of Being: Portraits Artist Benefits

Chosen artists for Nature of Being: Portraits will be showcased in a gallery space located in the vibrant and eclectic East Passyunk Square area of South Philadelphia. Artists will have the opportunity to not only sell their work at a commission, but also sell prints and smaller pieces in a storefront retail space. Deja 42 Art Gallery promotes featured artists through social media such as Instagram, Facebook, and Twitter as well as the gallery’s website. Showing artists receive 60% of their retail ask. Openings are every second Saturday of the month. Openings draw a big crowd in an intimate space. This offers promotion, exposure, and open discussion among artists and potential buyers.

About Deja 42 Art Gallery

Deja 42 Art Gallery is a unique fine arts gallery and store of amazing objects. The gallery opened their doors at the beginning of April in the beautiful and lively area of East Passyunk in South Philadelphia. They have garnered much interest from both locals and visitors. Deja 42 goes beyond the traditional gallery space. The gallery offers artists and artisans the opportunity to showcase their work without the exclusivity of representation. They are open to all forms of media and sincerely welcome both emerging and established artists. Deja 42 is a proud member of the East Passyunk Business Improvement District. The district provides exposure and promotion for businesses in the East Passyunk Avenue area of metropolitan Philadelphia.

For more information, contact deja42artgallery@gmail.com.

Previous call for artists from Deja 42 Art Gallery

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Central Avenue Artwork Installation 2019 (Jersey City, NJ) – Call For Artists

Central Avenue Artwork Installation 2019 (Jersey City, NJ) – Call For Artists

The Central Avenue Special Improvement District Management Corporation (CASID) is seeking creative proposals for the Central Avenue Artwork Installation 2019. Selected artwork will be commissioned for installation late summer/ early fall and paid upon completion. All artists interested in participating must complete and adhere to the guidelines in the request for proposal. A hard copy of the application can also be obtained from the CASID office. It is a competitive process allowing all artwork and artists an equal opportunity to be selected.

Click here for the application / registration

Deadline: 2 Aug 2019

Preference will be given to proposals that contain 1) original and well-executed use of Trompe l’oeil art technique involving realistic imagery that appears three dimensional and 2) artwork that references the rich history of the surrounding community (i.e. The Heights/ Jersey City/ Hudson County).

Central Avenue Artwork Installation 2019 Artist Benefits

Select artwork will be commissioned. Artists will be compensated as per written agreement. Fees range from $200 to $3,000. Artwork will be displayed prominently within the very busy Central Avenue shopping district which is centrally located in Hudson County (Population: 674,900). Artists will be featured on organization’s website and social media platforms (Facebook, Instagram, Twitter). Their contributions to Hudson County’s growing artist community will be recognized.

About The Central Avenue Special Improvement District Management Corporation

The Central Avenue Special Improvement District Management Corporation (CASID) was established to improve and preserve the traditional main street community in the heart of the Jersey City Heights (Central Avenue between Manhattan Avenue and North Street). Its mission is to make the district a center for shopping, dining, working, and living. It works to engage stakeholders, drive collective decision making, and supplement services to the district.

CASID has now commissioned nineteen art installations since 2009. It is seeking to do more. Local residents, businesses, and artists are working together to shape the outdoor art gallery along the Central Avenue shopping corridor which is adjacent to the Riverview Arts District in the Heights section of Jersey City. The outdoor art gallery has grown significantly where NJ.com recently shared a news story naming Central Avenue as “This one mile is the most eye-popping walk in Jersey City.”

For more information, contact dd@jcheights.com.

Previous call for artists from The Central Avenue Special Improvement District Management Corporation

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What Do You Use For Calling Cards?

Calling cards, takeaways, handouts, exclusives – no matter what you call them, they help your patrons understand your identity and keep them coming back. It’s all in the important details, the signature things that your supporters find surprising and endearing. Whether you are preparing for a vendor event, exhibition, or an online storefront, try to think about the extras that would make it special for your supporters.

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Ideas for Calling Cards

  • Packaging: Consider how you can elevate your packaging and delivery – customize the box (something patrons can use in case they need to move or ship the item), add a personalized and signed thank you note, emboss, gold leaf, and detail the package.
  • Business cards: If you are going to go the extra mile and spend more on business cards, make sure that the concept aligns with your art. Although typically, a basic card size is all that is needed. Include your name, phone number, email address, and website. Remember to include white space to write additional details.
  • Signage: Banners, flags, and table covers are always important. Consider the height, having things at eye-level can catch the patron’s eyes more frequently. Draw the attention to your art.
  • Postcards: Believe it or not, some folks just don’t use the internet or email, try to make this an option for them. You want to be inclusive in your marketing. Even for those that are digital natives, receiving something of value in the snail mail can be a special occasion.
  • Gift tags: Most art is purchased as a gift for others. Make it easy for them by not having to also have to purchase a gift tag, card, box, or bag.
  • Return address labels: If you are mailing marketing or shipping artwork, you might want to add a unique identifier to the item. That way, the person doesn’t have to guess who or what they have received before needing to open it.
  • Certificates of Authenticity: Your art is special. Share with patrons how special it is with a letter of provenance. It elevates the art and provides another means for patrons to remember you. Remember to include the item’s description and story, your contact information, and personalized signature.

It is especially important to think about things that have value beyond one use items. For example, stamp a business card with a unique qualifier for an online storefront discount. Gift bags and totes can be re-used. Certificates of authenticity can be saved and framed with the artwork.

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Vistaprint

You already have your artwork and know your details. Try incorporating them into your takeaways. Vistaprint has a range of products and services that can help you do just that. Business cards, banners, flyers, and printing services are available. All products have a wide possibility of standard formats to customization. Wizards take you through the process and you can save details for later use and second print runs. Often, there are discounts for return users and special sales throughout the year.

Click here for more artist tips and discounted services

Todd Hestand - Side ArtsTodd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.

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Metahumans, Monsters, and Myths (Philadelphia, PA) – Call For Artists

Metahumans, Monsters, and Myths (Philadelphia, PA) – Call For Artists

Deja 42 Art Gallery is looking for artists who would like to showcase their work in their upcoming July exhibition, Metahumans, Monsters, and Myths. Creators are encouraged to submit their interpretations and visions of superheroes, super villains, mutants, super powers, creatures, gods and goddesses, myths, and stories both ancient and current, urban legends, demons and angels, witches, wizards, warlocks, and good and evil.

Click here for the application / registration

Deadline: 2 Jul 2019

“My theory about why people like superheroes is that when we were kids, we all loved to read fairy tales. Fairy tales are all about things bigger than life: Giants, witches, trolls, dinosaurs and dragons and all sorts of imaginative things. Then you get a little bit older and you stop reading fairy tales, but you don’t ever outgrow your love of them.”
Stan Lee

A non-refundable entry fee of $20 is required for up to three artworks. If you would like to include detail images of your work, those are excepted at no additional cost.
 Please include contact information, artwork title, media and dimensions with your submission. It is preferable that artworks are for sale. All hanging work must be suitably framed to a professional standard. Work must be wired and ready for hanging. Canvases should have neat gallery wrapped edges. Accepted artists will be notified by Friday, July 4th , 2019.
  Pieces must be delivered to the gallery no later than Wednesday, July 10th, 2019. Deja 42 Art Gallery retains a 40% commission to gallery on all sold artwork.
 Opening reception is Saturday, July 13th, 2019.

Metahumans, Monsters, and Myths Artist Benefits

Chosen artists for Metahumans, Monsters, and Myths will be showcased in a gallery space located in the vibrant and eclectic East Passyunk Square area of South Philadelphia. Artists will have the opportunity to not only sell their work at a commission, but also sell prints and smaller pieces in a storefront retail space. Deja 42 Art Gallery promotes featured artists through social media such as Instagram, Facebook, and Twitter as well as the gallery’s website. Showing artists receive 60% of their retail ask. Openings are every second Saturday of the month. Openings draw a big crowd in an intimate space. This offers promotion, exposure, and open discussion among artists and potential buyers.

About Deja 42 Art Gallery

Deja 42 Art Gallery is a unique fine arts gallery and store of amazing objects. The gallery opened their doors at the beginning of April in the beautiful and lively area of East Passyunk in South Philadelphia. They have garnered much interest from both locals and visitors. Deja 42 goes beyond the traditional gallery space. The gallery offers artists and artisans the opportunity to showcase their work without the exclusivity of representation. They are open to all forms of media and sincerely welcome both emerging and established artists. Deja 42 is a proud member of the East Passyunk Business Improvement District. The district provides exposure and promotion for businesses in the East Passyunk Avenue area of metropolitan Philadelphia.

For more information, contact deja42artgallery@gmail.com.

Previous call for artists from Deja 42 Art Gallery

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Are You Ready For An Online Store?

A majority of art is sold through a variety of online store platforms. You can choose any sales methodology you like. It depends on where and how you best reach your audience. You may have to experiment with several platforms and strategies before landing on the one that works best for you. There are many details and options to consider as well as new opportunities and platforms launching regularly.

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Sales strategies

Email: Sometimes all you need is a large enough dedicated following. Try sending announcements of new works available to your email lists and provide them a means to buy (either by reply to the email or a payment processing form). Inform your audience about upcoming exhibitions, vendor events, and pop-up galleries.

Social: There are many ways to sell art through social network platforms. The challenging part is keeping up with the platforms’ ever changing features and algorithms. What may work today may not work tomorrow. Staying on top of the trends is important and can make a big difference with acquiring new patrons. For example – Try promoting new artwork for sale on Instagram. Provide a rich description including title, process, size, price, and inspiration. Add instructions for buyers – the first to comment with their email address will be sent a payment processing invoice (PayPal / Venmo). They have 24 hours to purchase the art. First come, first served after that. Update the description if the item is sold.

Web: You may want to consider selling through a web platform, using your own website, or integrating a web platform into your website. The benefit of having an online store sales platform that you manage is that patrons can purchase at any time rather than waiting for an email or post from you. This can often make a difference between an acquisition and someone’s lost interest. Keep in mind, just because your art is up on a website or web platform doesn’t mean that it’s the platform’s job to promote it. Promotion is still up to you utilizing your email and social networks.

Things to plan for in advance

Sometimes with an online store, it is best to jump in and learn as you go. Other times, a little bit of preparation goes a long way. You will rarely know everything you need to in advance because situations change from person to person.  Here are a few things to consider:

Photography: A good photo of your work can inspire patrons to purchase. Most mobile devices have above-average photo capability, but stand-alone cameras and photo editing software can make your work stand out. Setting up a dedicated area or having a set process will be helpful.

Pricing: Research can help. Knowing your costs and time associated with creating your work is important. The most important aspect is always valuing your artwork for what it is truly worth.

Description: Each piece of artwork should have a unique and rich description including keywords and hashtags. This takes time to develop. Often, the story behind the artwork is just as important as the artwork itself.

Shipping: Visit your local shipping center (USPS, FedEx, and so on) in advance. Try to determine what materials you should always have on hand and what needs to be purchased on a one-off basis. If you anticipate bulk shipping, explore what discounted pricing is available.

Taxes and bookkeeping: You may want to consider consulting a certified public accountant to help understand what taxes to account for and how to do so. Determine if you need bookkeeping software to help keep track.

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Shopify Online Store

Check out Shopify as an online store. It has eCommerce and point-0f-sales features including card-readers for when you are online or on the go. Set up your shop as a standalone or integrate it securely with your website. Ready made templates help your store look like it was designed by a professional. Run social media campaigns. Manage orders, shipping, and payments.

Click here for a free 14 day trial.

 

Click here for more artist tips and discounted services

Todd Hestand - Side ArtsTodd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.

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Total Marketing

What if you could do all your marketing in one place? Forget all the log ins, passwords, am I forgetting to do things? As an artist, wouldn’t it be ideal to have a total marketing service that does it all? Let’s be honest, perfect solutions rarely exist and one size does not fit all or else we would all be using them. Fortunately, there are a few services out there that bundle together several features that artists use together in convenient and efficient ways.

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What is marketing?

But first and in order to understand what you may need, what is marketing? There is no single definition which applies to all.

One way to think about marketing is how you attract and retain those that might be interested in what you have to offer. This is different from sales where they are already interested and you negotiate a transaction involving a trade of money, products, or services. In both cases, the process is educational and transactional. Although in marketing, the action is suggested, while in sales, the action is explicit.

In marketing, the outcome is engagement or how often someone interacts with you. In sales, the outcome is financial whether direct (a trade of money for products or services) or indirect (a trade of products or services for a relative equally valued products or services).

One goal of marketing is to increase engagement (interactivity) in order to increase sales. Total marketing may be valuated based on the ratio of dollars spent marketing to net profit.

Marketing activities common to artists

You might want to think about marketing as asking for the least to the most amount of effort. Another way of looking at it is the least to the most amount of privacy given.

Most start with social media. Choose a platform or two with which you feel comfortable. Engagement is measured by the relative number of clicks, likes, and shares to your current number of followers.

Depending on your goals, having a website can help build a following. It can be a one-page landing page, a profile page on an eCommerce site, or your own dedicated art website. There are any number of  ways to measure engagement, but a good place to start is the number of pageviews per month and, if there is an eCommerce section, the total sales generated from the website per month.

Social media and web searchability is good, but you are still at the mercy of the platform’s algorithms. Take control of your how and when your content is seen by collecting your followers’ email addresses. A great place to start is by sending a monthly newsletter. Email engagement can be measured by the average percent of your followers open and click through your emails.

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Mailchimp Total Marketing

One total marketing platform that combines social media, websites, and email is Mailchimp. It’s a favorite among artists and crafters because it is relatively easy to set up, has clear tutorials, and they can pick and choose which options work best. It integrates with many other utilities, sales platforms, survey tools, social media ad management. There are so many great features that can be integrated, often in clicks or less.

Mailchimp has reports for measuring engagement and customizable email templates. They have flexible plans for growing your creative practice.

Click here to learn more about Mailchimp

Click here for more artist tips and discounted services

Todd Hestand - Side ArtsTodd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.

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Freelancers: A Little Help From A Friend

Sometimes the task ahead seems a bit daunting. There is unfamiliar technology or risk in making changes that might have unintended consequences. That is when hiring professional freelancers with real world experience comes in.

The default is to go find a friend, but even that has risks. What happens if something goes wrong? Often, friendships can be seriously harmed. It’s even worse if the helper is a family member. Just to be on the safe side, it is best to steer clear of friends and family as contracted helpers. Rather, keep them as your personal support network.

Freelancers

Freelancer Strategy

Hiring freelancers is its new undertaking. With careful planning, risk can be averted. There are many qualified online networks that make the process more approachable. The first step is developing a roadmap for the work you want to do. First, define the goal you want to achieve with the work undertaken. Then, define the individual tactics needed to reach that goal. These things can include:

  • Setting up a basic website
  • Adding eCommerce to a website
  • Integrating Google Analytics
  • Setting up business email
  • Designing web and print graphics
  • Updating a resume or CV
  • Photographing your work
  • Creating and editing a video

Working with someone new can be stressful. You are giving them access to your personal work and online credentials. The benefit of using an online platform to hire freelancers is that there are contracts and procedures built in to protect you in the event of anything going wrong. They also provide rating systems so that you can find out how they have worked out with other clients.

When starting out with a new freelancer, another way to mitigate risk is to only give them a small job to do. For example, instead of hiring someone to rebuild an entire website, have them redesign one or two pages first. Instead of an entire re-branding update, start with a postcard or business card. If you like their work and they communicate well, then continue with a larger project.

Freelancers

Freelancer Networks

Get work done faster with Fiverr, and with confidence. Hire graphic and web designers, digital marketing experts, and music and audio professionals. Find any service within minutes and know exactly what you’ll pay. No hourly rates, just a fixed price.Payment is released to the freelancer once you’re pleased and approve the work you get. Fiverr is here for you, anything from answering any questions to resolving any issues, at any time.

Click here to get started with Fiverr

Click here for more artist tips and discounted services

Todd Hestand - Side ArtsTodd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.

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Young Masters Art Prize 2019 (London, England) – Call For Artists

Young Masters Art Prize 2019 (London, England) – Call For Artists

Cynthia Corbett Gallery announces a call for artists for the Young Masters Art Prize 2019, seeking artists who show originality, skill, and imagination in response to the art of the past.

Click here for the application / registration

Deadline: 31 May 2019

This renowned, innovative and high-profile Prize recognizes how contemporary artists embrace the art of the past. More recently, the Young Masters Maylis Grand Ceramics Prize was developed to celebrate excellence in contemporary ceramics. Young Masters tours continuously throughout the year. It offers a wider audience the opportunity to engage with the debates between contemporary art and art history.

The Young Masters Art Prize 2019 panel will include critic Godfrey Barker, art historian Jean Wainwright and founder of the Bridgeman Art Library and Managing Director of the Artists’ Collecting Society (ACS), Lady Harriet Bridgeman, CBE.

The judging panel for the Young Masters Maylis Grand Ceramics Prize comprises collector Preston Fitzgerald; ceramics patron Maylis Grand; Director of New Art Centre – Roche Court, Stephen Feeke; the Crafts Council’s Daniella Wells; and founder of Cultural Agenda, Davina Weir-Willats.

Young Masters Art Prize 2019 Artist Benefits

The exhibition of shortlisted artists will be held in London from 30 September to 5 October at La Galleria, Pall Mall. The winners will be announced at a prestigious presentation event on 1 October 2019.

Young Masters Art Prize 2019 Awards:

  • Winner’s Prize of £1,500
  • Two Highly Commended Awards of £500, courtesy the Artists’ Collecting Society (ACS)

Young Masters Maylis Grand Ceramics Awards:

  • Winner’s Prize of £1,000, generously sponsored by James and Maylis Grand
  • Highly Commended Award of £500, generously sponsored by James and Maylis Grand

Emerging Woman Artist Award:

£1,000, generously sponsored by Dr Chris Blatchley, along with mentoring, career advice and inclusion in an upcoming Art Fair with Cynthia Corbett Gallery

People’s Choice Award:

£500, Sponsored by Brownhill Insurance

About Cynthia Corbett Gallery

The Cynthia Corbett Gallery, an international contemporary art gallery, represents emerging and newly established contemporary artists. It is a regular exhibitor at major international contemporary art fairs. The gallery has an annual exhibition programme in London and New York, as well as collaborations with galleries worldwide. The gallery works with a number of mid-career American, British, and European artists whose works have been published and acquired by international museums and institutions.

For more information, contact info@young-masters.co.uk.

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