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How to Use Networking to Market Yourself

Work You Love has teamed up with Side Arts to offer creative consulting services which include creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

I know that you’ve heard it before: networking is SO important! Whether you are a business owner looking for clients or an employee looking for your next big promotion, putting yourself out there and meeting new people is key in helping you find new opportunities that excite you. Especially in today’s world, it is crucial to network and to learn how to network effectively. That is why I brought the queen of networking herself, Jennifer Robinson of Purposeful Networking, on this week’s episode of the Stress-Less Career Show to share valuable ways you can improve your networking skills and make the most of your networking efforts.

Networking is tough for a lot of us. It can be overwhelming to walk into an event with a bunch of new people and know exactly how to strike up a conversation with person after person. Knowing this, the first networking tip that Jennifer has is simple: don’t set yourself up for failure. Look at the networking event details and choose the events to go to based on what kind of networking environment you will be the most comfortable.

“If you’re somebody that likes small groups, don’t start out with going to 100 or 200 person event where you’re going to be extremely uncomfortable. If you’re not a morning person. Don’t schedule your networking event for breakfast.”

The goal at a networking event is to be the best version of yourself and so you want to put yourself in an environment that will allow you to show that version of you off.

In addition to setting yourself up for success, Jennifer’s next tip is one that I stress to my clients. It is one that has helped her in her own business as well. Before you walk into an event, you need to know what your networking goals are. Jennifer started her business after a career and background in litigation. As she grew her business, networking was crucial in her success. It took time for her to learn how to network effectively. Initially, she would go to any event just to try and get the word out about her new business. However, she realized that this was not serving her or her business.

“Everybody will say your best commodity is time… You really have to think about: Why am I going to this event? Why does this organization make sense? What are my goals? Who am I trying to meet? Who’s going to be in the room? Those are options that you really need to think about before you commit the time and the money to go to an event.”

This tip can save you from not only wasting your resources on events or networking organizations that do not lead to meeting the people you need to meet but also can keep you from constantly draining your energy. “When I started, I would say for the first year or two I just found myself exhausted all the time. And it’s funny because now people always say, ‘Is there two of you? You’re everywhere and you’re at five things a day,’ but I’m actually at a lot less [networking events] than I used to be and I’m a lot more targeted about it than I used to be.”

Jennifer’s final tip is especially important for us female networkers. Try to make sure you go to co-ed and industry-specific events to network as well as gender-specific events. “As women, we tend to network with our own… it’s awesome to network with your own sex. You have common bonds and support each other. Depending on your business, it’s also really important to network not only in a co-ed atmosphere but also in industry-specific atmospheres.”

Diversify strategically the types of events you go to. Ensure that you meet even more new people at each event you go to. Networking is more than just something you need to check off your to-do list. It is a key tool in helping you connect with people and cultivate a career that you love. You should approach networking in a strategic and positive mindset because, as Jennifer mentioned,

“If you can’t show up as your best self, just stay home… If you’re not in a good space, it’s the worst time you could try to make a first impression on somebody whether it’s for a personal or business contact.”

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee Myers is an expert at helping professionals who feel overworked, overwhelmed or on the verge of burnout relieve stress so they can find more joy at work, home, and beyond. As the founder of Work You Love, Carlee has helped hundreds of people across the country take action to reduce stress through a combination of coaching and ‘creative stress reduction’ – a no-one-size-fits-all approach to stress management.

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Are You Ready For A Website?

Before getting started on a website, it is usually best to begin with understanding your goals, strategies, and tactics. Here are a few basics.

Start with defining your goal. Why do you need a website? What is it’s purpose? It could be a representation of your creative legacy that you control, a sales portal, or something else.

Once you have a goal in mind, you can start thinking about the strategy. What do you want to convey? Consider showing images of your artwork in a gallery, an artist statement, biography, and contact information.

When you know what you want to show, the next step is figuring out the tactics – how to get it done. There are a variety of website services. Some are do-it-yourself, others may require outside help. If you need help, there are freelancer networks at your disposal.

Check out some of the artist website designs offered by Wix. Their focus is on making website building super user-friendly.

Website

Website wireframe (how it is organized)

Page 1) Homepage: includes hero (main) image, name, navigation links (at top or side of each page)

Page 2) Gallery – includes 10-20 images with brief descriptions for each (title, size, medium, etc)

Page 3) Workshops
Workshop title with 2-3 sentence description each
Teaching service with 2-3 sentence description
Call to action – contact information (email, phone)

Page 4) Events
List of upcoming events
List of past events (keep this limited to the past 2-3 years)
Partner organizations (linked to their websites, if applicable)

Page 5) Contact
Contact information (Email, phone)
Bio
Artist statement

That’s it! Five pages to get you started. Before signing up for a website, editing the copy and images you want to have shown.  You may need one image for the hero image on the homepage to be larger.

How to find help

I’m biased since I’ve been working on websites for a while, so I often think they are “easy and intuitive.” This is not always so. Even then, first hand experience is always helpful, especially when trying to explain something to someone else. Once your content is ready, give it a try. If you find it too confusing, by all means, stop and ask for help. I’ve organized the wireframe above to be the most helpful for a web designer. If you need one, try Fiverr – this freelance service offers web design help.

Click here to see how Wix can help get you started.

Click here for more artist tips and discounted services

Todd Hestand - Side ArtsTodd Hestand, Founder, Side Arts, is an independent artist and business adviser. For over eight years he has served as the Manager of the Corzo Center for the Creative Economy where he works with thousands of artists, crafters, and performers. His role includes individual consulting, teaching courses, and developing programs for entrepreneurially-minded artists. Click here to learn about consulting services.

 

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Setting Intentions For The Year Is Key To Your Success

Work You Love has teamed up with Side Arts to offer creative consulting services which include creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

I hope you guys are as excited as I am today! I have just released the very first Episode of The Stress-Less Career Show and I am so glad it is finally here. Last week, I teased that this first month of the year, my brand new show about being your best self in your career would begin by discussing planning so that we can all start 2019 feeling confident and excited about what this new year has in store for us. We are kicking off The Stress-Less Career Show by talking about the first step in planning: setting intentions.

I talk to countless people about their professional lives and I cannot tell you how many times I have heard someone tell me, “Oh, I just kind of fell into this job.” Those same people who tell me this, often, follow it up later by mentioning just how stressed out they are all the time.

We all know the story. We fall into one job right after college, get some experience in that role and realize we don’t really like that job. So, we use that experience to find another job in that field at another organization in hopes that it will be different this time, but we end up unhappy there too. This cycle continues until suddenly five, ten or even twenty years have gone by and we are well into a career we didn’t even want to begin with!

We spend ONE-THIRD of our lives at work! If you are spending one-third of your life doing something you just fell into and don’t even want to do, it is no wonder you are stressed out all the time! Worse, chances are that you are bringing that stress home with you to your family and friends. All of this stress because we just fell into this job. That is why setting an intention in your life and your career.

When I ask people what their intentions are in their careers, so many people just have one: I need to earn more money. While more money can be an intention, the bottom line is that money cannot buy you peace of mind. A study was done recently that says that after you reach about $75000 a year in salary, an increase in your annual salary doesn’t make a significant difference in your happiness (look it up!).

Yes, money can buy you a massage, and food on the table. That is great. However, that partner of your dreams, that sense of joy and happiness for life? Money is never going to buy you the things that fuel your soul. You have to go beyond just the money intention.

Setting your intentions is incredibly important, especially at the beginning of a new year. Take it one step at a time. Start out by waking up in the morning and setting your daily or weekly intention. Monthly, quarterly, annual – take a look at what you want to get from this life and set your life’s intention.

Since it is the new year, I like to think about my intentions in all the different categories of life. Often at his time of the year, everyone is so focused on the intentions that they have for their body.

“I have to lose weight and hit the gym and eat right and..”

I invite you this year to take a different approach and focus on your career intentions. Money may be a part of your intentions. Go beyond that and consider how you want your career to make you feel. What do you want to have? Who do you want to work with? What is the real intention that will drive your decisions?

When you create that intention for the new year, it creates a guiding beacon of light on your path. You can use that intention. Ask yourself if that new job offer or relationship is going to lead you to the intention you have set in your life or career. If the answer is yes, go for it and give it everything you’ve got! If the answer is no, ABANDON SHIP! Not doing so is how we “fell into” our jobs before.

This is 2019 and in 2019, we are leaving unintentional career paths in the dust.

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life. She uses a combination of coaching, creative expression and experiential activities.

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How To Find Work That Fills Your Wallet And Your Soul

Work You Love has teamed up with Side Arts to offer creative consulting services which includes creative, strategic, and experiential coaching. This webinar is part of an introductory series on creative growth.

My good friend and colleague, Carlee Myers, from Work You Love told me about a great opportunity she is offering. I wanted to make sure you knew about it. On January 23rd at 1 PM ET, Carlee is offering a free online training on How To Find Work That Fills Your Wallet AND Your Soul.

How To Find Work That Fills Your Wallet And Your Soul

As the founder of Work You Love, Carlee has helped hundreds people across the country remedy burnout and build their dream career. She uses a combination of creative stress reduction and strategic career coaching. She is an expert at helping professionals who feel overworked, overwhelmed, or on the verge of burnout. Relieve stress and build careers that allow you to find the time for what’s most important.

How To Find Work That Fills Your Wallet And Your Soul

During this interactive webinar

  • Discover exactly what you need to do to get out of your own way
  • Figure out what to do when you feel stuck
  • Learn three simple steps to get what you want in your career
  • Learn how to know if your next job is right for you

Carlee loves sharing her secrets to personal and professional fulfillment. However, she does not do these free online trainings often so make sure you sign up here today.

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New Year’s Resolutions

Work You Love has teamed up with Side Arts to offer creative consulting services which include creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

Can you believe that 2018 has passed us by? Now that we have all had a happy holiday season and we are getting into the 2019 groove, I want to give you a little gift for your new year and tell you the number one reason so many of us just can’t seem to stick to our New Year’s resolutions.

You know the story, you tell yourself that you’re going to lose 30 pounds this year which is a great goal. Then the year passes you by and those gym shoes you bought in January haven’t left your closet since February. Whatever the resolution was for you, we have all been there. You probably spend every December wondering why you weren’t able to follow through on the goals you set for yourself. Well, it turns out that the problem isn’t with the New Years’ resolution itself. The number one reason we do not follow through with our New Year’s resolution actually has more to do with the reason we are trying to pursue the resolution to begin with.

We may tell ourselves that we want to lose 30 pounds this year because we want to be healthy. The reality is that is not really want we care about at the end of the day. What we really want is to be able to keep up with our friends on their Saturday morning hikes. Or maybe we want to feel confident when we go to the beach in a swimsuit. Quite frankly, we might just want to lose 30 pounds so we can go out and get laid. That is okay!

Many aspiring entrepreneurs go into the New Year wanting to start a company. They say they want to create this business for money or to help people. Those reasons might be a part of your motivation for starting this business. There is more to it most of the time. Everyone needs money or wants to help people. There is a bigger motivation that is really driving your decision to become an business owner. It may be that you want to buy your first house or you want the freedom to travel.

While you may feel that motivations like getting laid or wanting to buy a house appear selfish, the only way to stick to big resolutions is to really get in touch with why we really want the end result. When we know what that motivation is, we can find the drive to stick to our goals this year and all the years to come.

Finding your real motivation is a really powerful way to follow through with your New Year’s resolutions. I know that really achieving the things you want to in the new year is far from easy. It is really freaking hard! That is why I have you covered.

If you want to finally stick to your New Year’s Resolutions this year, sign up for a complimentary clarity session with me HERE. Together, we will discuss where you’re at, where you’re going, what’s getting in the way. We will create a clear plan for you to find the work you love so that you can have time to invest yourself!

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life. She uses a combination of coaching, creative expression and experiential activities.

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Legal Issues For Artists

Legal Issues For Artists
Da Vinci Art Alliance presents their first Third Thursday Salon of 2019 — Legal Issues for Artists – With Attorneys Lori Landew, Esq. and Laura Solomon, Esq. – Join them on Thursday, January 17th, from 7-8:30 pm. Da Vinci Art Alliance: 704 Catharine St, Philadelphia, PA 19147

Click here to register

Attorneys Lori Landew, Esq. and Laura Solomon, Esq. will highlight the most common legal issues for artist and provide useful tools, using examples from their private practices.

Attendees will:

  • Understand the difference between being an employee an independent contractor, and what it means for protecting your work;
  • Learn how to find a “fiscal sponsor” for a project, to accept charitable grants;
  • Explore artist legacy foundations;
  • Learn about protecting your art through copyright; and
  • Know the costs and benefits of registering a trademark to protect your brand.

Click here to share your announcements

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Floating Points: Artists Using Contemporary Tools To Create Compelling Imagery

Floating Points: Artists Using Contemporary Tools To Create Compelling Imagery

Floating Points: Artists Using Contemporary Tools To Create Compelling Imagery

February 15, 2019 to March 24, 2019

Features artwork from Thomas Athey, Charles Heppner, Tyler Hobbs, Leslie Kell, Chalda Maloff, Paul McGuire, and Shirley Steele.

Artist Reception: Saturday, Feb 16, 2019  6-8 pm

Artist Talk: Sunday, Feb 17, 2019  2 pm

Georgetown Art Center: 816 South Main Street, Georgetown, TX 78626

Click here to share your announcements.

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Why You Need To Take Time For Yourself

Work You Love has teamed up with Side Arts to offer creative consulting services which include creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

Lately, I have had a lot of conversations with people that are in transition. These are people who are either looking to transition from their current full time role into a new job or create a new business. They are people who have been laid off by huge companies and trying to reinvent themselves in their career. Maybe you can relate.

What’s interesting about the people I have met is that many of them are working in their current position beyond the traditional 9 to 5 schedule. Nowadays, it is the expectation among employers that we will be there on our nights and weekends, ready and on call for any little problem that arises. The people I have met who have recently been laid off are working around the clock trying to find a new way to make ends meet.

Every day, we fall into the cycle of overworking ourselves in positions or situations that we never even wanted to begin with. How do we find the time to get out of the job we accepted just because we needed to escape the financial hole we were in? How do we break the pattern of working all the time so that we can build the career we truly want for ourselves?

The obvious answer I hear a lot is time management, however, I think there is more to the story. I think a lot of people out there really do know how to manage their time. I think that if all you needed to do was create more time in your day, you could. What stops so many of us from creating the time we need to create the career we want is the underlying fear that we are being selfish. We can be so afraid that spending that time on ourselves is selfish when we have families and day jobs that need our attention. How do you make that time commitment to transitioning to a more fulfilling career without feeling frivolous or selfish?

One of the main things that I recommend to people who are trying to make a pivot in their career, while they allocate a lot of time to their current role, is to think about the value that you bring to the table and to think about the importance of this career transition in your life. Think: If you do not make this career change, what will happen and how will you feel? If you do make this change, how will you feel then? What does this career change mean to you?

I met a woman recently who was so in love with the work she does that she wants to work in her position at her organization for the rest of her life. Her career is focused on a spiritually driven purpose that she discovered within herself. Imagine how devastated she would feel had she not taken the time for herself to find it. It is important not only to think about the value you can give to society when your work truly aligns with your purpose, but also to think about the consequences of not making that move forward. When you are in touch with your value and the potential you have, you reinvigorate a sense of motivation.

Remembering your value helps you realize why you as a human being on this planet are worthy of taking even just ten minutes a day for your goals. Create some time for your job search or your business each day – whether it is ten minutes or an hour. The value you will see in yourself will grow. The more value you place on yourself , the more you will feel worthy of using that extra time for your future. That way, if anyone tries to call you out on taking a little time for yourself, you can confidently look the in the eye and say, “It’s only a few minutes and I am doing the world a favor by pursuing my calling and helping others with my heart centered action.” The talents you have to share with the world are valuable to everyone, so use them wisely.

If you struggle with seeing the value in taking time for yourself, you can sign up for a complimentary clarity session with me HERE. Together, we will discuss where you’re at, where you’re going, and what’s getting in the way. We will create a clear plan for you to find the work you love so that you can have time to invest yourself!

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life. She uses a combination of coaching, creative expression and experiential activities.

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Stop Searching For Your One True Calling

Work You Love has teamed up with Side Arts to offer creative consulting services which include creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

I often see people put an overwhelming amount of pressure on themselves, struggling to answer one question: What is my one true calling? All the time, I talk with people who feel so lost in the confusion around finding that one perfect job or business idea that is going to finally make them happy and excited each day. We all have had that internal conversation with ourselves growing up about whether we should be an accountant or a fireman or any other job you can think of. Yet, as I was talking to my partner about a client, we got on the subject of soulmates and that’s when it hit me. So many of us have got this “finding your calling” thing all wrong. Finding your one true calling, just like finding your one true soulmate, is not how real life works.

We seem to have these beliefs that there’s this one true position or job out there for us to find in order to feel satisfied. There’s one true person for us to fall in love with. We all have that urge inside of us to seek out the fairytale ending where you find “the one”.  The story ends happily ever after. However, I am a firm believer that we don’t just have one soulmate forever or one perfect job forever. I believe that you will find that you have a different soulmate or soul-career for different parts of your life.

In the span of your love life, you may have had your high school sweetheart and whirlwind college romance. In your professional life, you might have had your high school babysitting job, first college internship, and the entry-level position right after graduating. All of the different jobs you have had help you learn more about yourself, why you are on this planet, and about your past relationships. I am not a relationship expert, so I won’t give out any advice on your love life. However, when it comes to your professional life, your task is not to find your one true calling for your life. Your only task is to find your calling for who you are at this moment. To do that, look for your purpose.

Your purpose and your calling often get used interchangeably, but I believe there is an important distinction. A calling is a job, a purpose is the reason you are on this earth. Your calling will change because it is a specific position, but your purpose is vague and will likely remain the same. For instance, my purpose is helping others. It led me to my current calling, starting Work You Love and helping hundreds of people find work that makes them happy. Your purpose may be using math to solve the world’s problems. This could lead to a calling of being a NASA scientist or a financial analyst. The possibilities that exist within your purpose are endless.

I challenge you to take the pressure of finding one true calling off of your shoulders. Instead, think about your purpose. Think about what traits and skills you uniquely have that can contribute something to the world. Think about why you are on this earth. Approach your career with your purpose in mind. All of the opportunities you have will lay themselves out in front of you for you to choose.

Your choice is not predestined for you. You have free will to choose one calling today and another calling two years from now. We each have a path ahead of us that is made up of different callings and that is okay. It is okay if we shift to calling after calling, it’s okay if we stay in one calling for years. What isn’t okay is settling for a calling that goes against your purpose. That’s why you’re here on this earth, after all.

If you are having trouble figuring out your purpose or what career path is calling you right now, you can sign up for a complimentary clarity session with me here. Together, we will discuss where you’re at, where you’re going, and what’s getting in the way. We will create a clear plan for you to find the work you love!

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life. She uses a combination of coaching, creative expression and experiential activities.

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Getting To The Root Of Procrastination

Work You Love has teamed up with Side Arts to offer creative consulting services which include creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

Why don’t we do those important things that we need to get done? You know you have to do it but somehow someway it still doesn’t get done.

There are many reasons why we don’t do what really needs to get done. One of the key reasons that is preventing us from taking action is that we don’t really know our ‘why’. Why is this task so important to us? Mel Robbins, a prominent coach in the personal development world, has established that the reason that we don’t do things is because we don’t really know why we’re doing them to begin with. We might know of many ‘why’s handed down to us by parents, bosses, society etc. (money, status, the fancy car, etc.) but we don’t know our own truest ‘why’.

Another key factor that influences procrastination beyond the why is what creates our why – our core desired feeling. What is the core desired feeling that you want to feel on a daily basis and how does this core desired feeling affect your why? I spoke to a client this morning whose core desired feeling is ‘transcendental’. In this instance, her why was about working on herself so that she can transcend and make a bigger difference to society through her writing. When getting to the root of her procrastination, writing every day, getting into flow and finishing a novel just wasn’t enough. She had to write in her personal journal in order to get into flow and understand herself so that she had something to transcend from. Her core desired feeling helped her create her why, which was vital for her to move forward with her goals.

Struggling with procrastination? Try this…

Next time you’re avoiding something, write down your main intention for the day. What do you want to accomplish or work on? Then write down 3 reasons why this task or project is important to you. I guarantee you, you’ll move forward on this project or task because you’re connected to the ‘why’.

If you are ready to say goodbye to procrastination and make real progress to the next phase in your career, sign up for a complimentary strategy session with me HERE to create a solid action plan you can step into, to become your most productive and inspired self.

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life. She uses a combination of coaching, creative expression and experiential activities.

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