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Introduction To Maximum Good

Introduction To Maximum Good

This article is part of a series which is being expanded into a publication. The primary focus is Maximum Good, the changes we make that improve creativity, quality of life, and community. Follow along at sidearts.com/blog.

Welcome to Maximum Good! This series is about professional development through community engagement. Specifically, how to use your skills and talents to best benefit yourself while helping your community at the same time.

My name is Todd Hestand and I am the founder of Side Arts, a content management service for visual artists and arts organizations. I am also a business management consultant specializing in marketing, operations, and supply chains for consumer goods and industrial manufacturing. In my role as the Manager for the Corzo Center for the Creative Economy, a Philadelphia-area non-profit, I work directly with artists of all kinds – disciplines, experiences, nationalities, gender identities, and ages – to help them realize their creative visions.

This series will review topics that many artists encounter as they learn how to market their skills and build their businesses. I have addressed these concepts frequently with my own clients. Together we have created solutions that benefit them, their bottom line, and their craft. Hard skills will include marketing, budgets, and contracts. Soft skills will focus on personal goal setting and understanding why you do what you do, and how you can move past personal roadblocks. Importantly, each of these skills will be tied to how you can improve your community for maximum good.

Themes throughout Maximum Good

  • Change the defaults: what are the smallest possible changes you can make to your creative process that will have the largest impact
  • Identify innovation: what unique characteristics do you have that will help you engage with your audience and improve your community
  • Build positive habits: what systems can you build that, by automating the smallest possible tasks, can make risk so much easier to address
  • Architect choice: how can you give your audience and community the maximum number of options of engaging with you so that they feel empowered
  • Understand privilege: identifying what privilege is and how it impacts your work, show empathy, and act accordingly to address issues positively in your community

Introduction To Maximum Good
Things to keep in mind

I will be giving you tools that you can use and try out at your discretion. Some will be activities and worksheets, others will be thought experiments and case studies to review. All of which should be designed to be easily approachable. Keep in mind that one size does not fit all. Some activities may not be applicable to you. There is no set order to participate. You should feel that you can jump in anywhere that interests you.

None of these topics are presented perfectly. There is always room for improvement. Feedback and suggestions are welcome at mail@sidearts.com.

Follow along by subscribing to the YouTube channel and read more at sidearts.com/blog.


Todd Hestand is the Founder of Side Arts, as well as a classically-trained musician, singer, and artist. For over eight years, he has been the Manager of the Corzo Center for the Creative Economy in Philadelphia. The Center provides professional development support in the form of grants, courses, lectures, and individual consulting for creatives. For over eight years, he has developed programming and taught programs at The University of the Arts, Westphal College of Media Arts and Design at Drexel University, the Business Resource and Innovation Center at the Free Library of Philadelphia, and several Philadelphia area non-profit arts and community development organizations.

To receive updates on this publication and other resources, click here to create a free account on Side Arts.

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How To Cope With A Toxic Work Environment (And Get Out!)

Work You Love has teamed up with Side Arts to offer creative consulting services which includes creative, strategic, and experiential coaching. This webinar is part of an introductory series on creative growth.

My good friend and colleague, Carlee Myers, of Work You Love told me about a great opportunity she is offering for anyone feeling drained by their current job. I wanted to make sure you knew about it. On August 20th at 1PM ET, Carlee will be sharing her tips on “How To Cope With a Toxic Work Environment (And Get Out!)” in her new free online training.

How To Cope With A Toxic Work Environment (And Get Out!) Email Banner

Carlee has influenced the lives and careers of HUNDREDS of professionals in the US. She uses a combination of coaching, creative expression, and experiential activities.

During this interactive webinar, we will discuss how:

  • to cope with a crappy work environment while you create your exit plan,
  • your mindset impacts your success and happiness at work, and
  • to know when it’s time to quit and start fresh.

Ask yourself: When was the last time you were excited to go to work? If your answer to that question was not this morning, this online training is for YOU.

Are you ready to find work you love?

With her online training, Carlee wants to help as many people as possible find work they love, NOT work they tolerate. However, this opportunity will not last forever.

Click here to grab your spot today

If you can’t remember the last time you were excited to go to work, this training is for you!

Best,

Todd and the Side Arts Team

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A Creative Way To Reconnect To Your Job

Work You Love has teamed up with Side Arts to offer creative consulting services which include creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

70% of the US population feel disengaged at work or they hate their jobs…

If you’re part of this 70%, try this exercise to re-commit to connecting to why you started working where you work in the first place. This exercise will completely change the way you view your job and the career path that you’re on. Give it a go!

Write a letter to your employer telling them why you love them and why you’re grateful for having them in your life. This exercise might sound like a combination of cringe-worthy craziness, but it is highly effective in reminding you why you took the job in the first place. You don’t have to give the letter to your employer, unless you want to. Ultimately this exercise is for you! Here’s a suggestion on how to start your letter:

‘Dear [insert organization], I am so so grateful that day in and day out you pay for my bills…

At the end of the day this job, that you might currently loathe, is part of your journey. By writing this letter you are partaking in a gesture of acknowledging this part of your journey in a different way other than complaining about how much you hate your job.

When you first start a job, you may feel a sense of excitement, like you’re falling in love. It’s easy to see why you’re destined for this job in the bigger scheme of things. It might be a stepping stone for you to save more money to go back to school. It might be an entry level position for you to work your way up the ladder. Yet, as time goes by it’s easy to see less and less of the bigger picture that you had envisioned for yourself.

What this exercise does is shift your perspective of where you’re at right now in your job. It can be written as a farewell letter. It can be written as a way to renew your commitment with your employer and/or the company you work for. It’s an effective way to gain resilience and get perspective on what your next move is.

If you try this exercise and you’re still feeling stuck with your career, grab a COMPLIMENTARY SESSION with me to see how I can guide you in connecting with and fulfilling your purpose.

Carlee Myers HeadshotCarlee is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life. She uses a combination of coaching, creative expression and experiential activities.

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Two Tools You Can Use To Be More Productive

Work You Love has teamed up with Side Arts to offer creative consulting services which includes creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

Productivity is activity that positively influences the trajectory of your life whether at home, at work and with personal projects. With many conversations surrounding the age old “Why don’t I ever get anything done?” or “How the hell did I even get here [without achieving what I set out to achieve]?”, I decided it was time to give you two tools you can use to be more productive.

5 Second Rule

The first tool was developed by Mel Robbins – the ‘5 Second Rule’. This rule helps you launch into whatever task you need to get done and prevent procrastination. The idea is to count backwards from 5 and move yourself physically towards achieving the task. For example, if you’re struggling to get out of bed, count down from 5 to 1 and physically get yourself out of bed. Or, if you remember something that needs to be done, count down from 5 to 1 and write that task down on your to-do list. The ‘5 Second Rule’ is about helping you make that first move towards being more productive. It creates that forward momentum for yourself.

The Tomato Timer

‘The Tomato Timer’ is another great tool to help you be your most productive self. Traditionally, this tool is about setting a 20 minute timer where zero distractions are allowed. Yep, this means no phone, no Facebook, no cat videos; this means no distractions until you’ve completed the task at hand or the timer has hit 20 minutes. At the end of the 20 minutes you get a 5 minute break to do whatever you want or need to do and then you go back to 20 minutes of focused work.

I would like to suggest for you to get a little more creative with your tomato timer. For example, I had a really long spreadsheet to update – something like 300 rows! So I made an internal agreement with myself. Do 20 lines at a time and take a short break to look at my phone, 20 lines, short break, 20 lines, SHORT break….you get the idea.

For those of you who have lunch breaks, the tomato timer is perfect for you. One day I dedicated 40 minutes of my lunch break to my own personal tasks. The agreement that I created with myself was that if I completed these 40 minutes, I get to take a 20 minute walk. The tomato timer helps you manage your time because you know you need to complete something within the time allocated. The breaks give you space to fill your time with a sense of reward for your focus. There are even Tomato Timer Apps out there that you can use to assist you! This tool is really helpful during afternoon sluggishness where you end up mindlessly scrolling through Facebook (or mindlessly clicking through windows).

Next Step

If you feel like procrastination is getting the worst of you or you’re slacking at work or on your passion projects, sign up for a complimentary strategy session with me HERE to create a solid action plan you can step into. Become your most productive and inspired self.

Carlee Myers HeadshotCarlee is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression and experiential activities.

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How To Find Work That Fills Your Wallet AND Your Soul

How To Find Work That Fills Your Wallet AND Your Soul

Work You Love has teamed up with Side Arts to offer creative consulting services which includes creative, strategic, and experiential coaching. This webinar is part of an introductory series on creative growth.

My good friend and colleague, Carlee Myers, from Work You Love told me about a great opportunity she is offering and I wanted to make sure you knew about it. On June 19th at 12:30PM ET, Carlee is offering a free online training on How To Find Work That Fills Your Wallet AND Your Soul.

Carlee has improved and influenced HUNDREDS of lives in the United States through a combination of coaching, creative expression and experiential activities. A firm believer in creativity, Carlee helps people who are no longer happy in their job or life find their joy again.

Recently, she had a client who was feeling pretty undervalued in his corporate job when they first met. Since they began working together, he has been able to make the changes he needed to be the best version of himself and now is about to accept a job that is in alignment with his truest creative talents and interests (this is just one success story of many!).

That is why she has created this free online training for you:

How To Find Work That Fills Your Wallet AND Your Soul

During this interactive webinar, explore:

  • The three simple steps you can take to find or build a career you love (yes, even in the arts).
  • What you truly want and need to step into the life you spend your dreary workday dreaming about
  • Powerful ways to disrupt the cycle of putting your passions and dreams last on your list
  • How to discover and attain an amazing career that will bring you genuine pride and excitement everyday (Yes, EVERY DAY)
  • Creative processes that can get you on the path to your authentic self by helping you understand what it is that you really want out of life.

How To Find Work That Fills Your Wallet AND Your Soul

Carlee loves sharing her secrets to personal and professional fulfillment. However, she does not do these free online trainings often so make sure you sign up here today.

DO NOT miss your opportunity to learn from a true expert! If you have been feeling depressed or disillusioned with your career, Carlee is the perfect person to help you get your mojo back.

Grab your spot and mark your calendar for June 19th at 12:30PM ET.

You are only a click away from landing a career you love.

Best,

Todd and the Side Arts Team

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Success Story Catalyzed By A Feeling Salty Workshop

Work You Love has teamed up with Side Arts to offer creative consulting services which includes creative, strategic and experiential coaching. This article is part of an introductory series on creative growth. Follow along at sidearts.com/blog.

Life as an artist can often feel like an uphill battle. There are dozens of adversities that can attempt to derail and distract you from your passion. We here in the Side Arts community know how vital it can be to find support in your artistic journey. Professional, mental and emotional support are integral to succeeding as an artist. Carlee Myers of Work You Love recently sat down to speak to a fellow artist and friend on how a Work You Love workshop provided her the space she needed to find a sense of artistic direction. Through creative personal development, she found a way out of a state of stagnancy and into a fulfilling career in art.

 

Back in October 2017 Naomi Fesseha, a friend of mine who I went to college with, bumped into one another at an event at Moore College of Art & Design. At the event Naomi put her arm around me and proclaimed “I need to do something!” I happened to be running a Feeling Salty workshop the next day so I insisted that Naomi get her butt there! And of course, she did. Feeling Salty workshops provide the space for you to figure out what you want and have fun doing it.

Prior to the Feeling Salty workshop Naomi was in a space of having to let go of some of her pride. She was at a point of feeling stagnant in what she wanted to do. Naomi shared that she has a lot of ideas but finds it difficult to sometimes separate those ideas and focus in order to take the steps towards making her ideas a reality. One of her ideas was to move out of Philadelphia and out of Pennsylvania altogether.

“I was at my wits end with myself…it was time to reach out…” – Naomi.

Naomi needed a new approach so the timing of us meeting was indeed synchronistic. Initially, during the workshop she felt a sense of embarrassment in having to admit that she was ‘feeling salty’ – a term used to describe someone feeling angry, upset, lost or out of place.

“The experience was very therapeutic…we got to communicate in a very vulnerable way. Carlee gave a lot of guidance and direction in navigating that vulnerability. You’re in a space with strangers therefore forfeiting control and releasing that” –Naomi.

Through a process of positive affirmations and ‘playing with salt’ so to speak, Naomi felt like something was lifted from her and that she walked out of the Feeling Salty workshop feeling a sense of direction.

I had too many things on my mind…I was cluttered. I felt like I walked out with one thing to focus on, which was really important. I came out with an actual step.” – Naomi.

Naomi kept following her step in order to avoid punishment for not following it! In workshops I sometimes get people to sign contracts with themselves and an accountability partner. In the contract, some actions deserve rewards if you fulfill them and other actions (or lack thereof) yield a punishment (the kind that suggests you’re getting on the island and burning the boat, the life vest, the bridge and any other vehicle that will let you sink back into your old ways).

“My contract was to dedicate 2 hours a day to apply for jobs in a place where I wanted to be. So from 2pm-4pm every day, no matter where I was, my fingers needed to be typing. My accountability partner was a full-blown adult! If I did not adhere to my contract, I would have to spend all of my savings on Make America Great Again – which is NOT fly at all! ” – Naomi.

In addition to her self-imposed, bridge-burning punishment, Naomi would not have to use her entire savings on these shirts but also have to punt and ‘sell’ Make America Great Again. …her worst political nightmare. In accordance with her contract, Naomi regularly sent her completed resumes to job opportunities, CC’ing her accountability partner on each and every email.

“It’s different when you have somebody watching you…” – Naomi.

Three weeks after Naomi continuously applied for jobs, she heard back from one and got the job in LA! Once she got the job, she continued with the same discipline, developed during the application process, to look for a places to live as well continue to applying for bigger and better jobs.

Now Naomi has healthcare, does yoga, is meeting new people and is really enjoying her new work…in her desired field, the arts!

“Know where you can afford to learn about new ways of learning about yourself”- Naomi.

Keep a lookout for the next Feeling Salty workshop to figure out what might be your next step towards living your best life and adulting like a pro!

Success Story Feeling Salty WorkshopCarlee is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression and experiential activities.

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Netted Clear Quartz Egg With Apatite Pendant

Hand-carved clear quartz crystal egg is gracefully cradled in a sterling silver net. Deep blue apatite gems dangle and drip from the bail. Measures (from bail) 1 1/2 inches long and 3/4 at widest area.

By Amy Cousin. $225.

Love it? Click here to purchase.

Netted Clear Quartz Egg With Apatite Pendant

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Chrysalis

Mixed Media, Abstract, 10″ x 10″ x ~1″. By Debbie McCarthy. $100.

Love it? Click here to purchase.

Chrysalis

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