General Archives - Page 2 of 4 - Side Arts

How to Use Networking to Market Yourself

How to Use Networking to Market Yourself

I know that you’ve heard it before: networking is so important! Whether you are a business owner looking for clients, developing a strategy for marketing art, or an employee looking for your next big promotion, putting yourself out there and meeting new people is key in helping you find new opportunities that excite you. It is crucial to network and to learn how to network effectively.

 

That is why I brought the queen of networking herself, Jennifer Robinson of Purposeful Networking, on this week’s episode of the Stress-Less Career Show to share valuable ways you can improve your networking skills and make the most of your networking efforts.

Networking Tip 1

Networking is tough for a lot of us. It can be overwhelming to walk into an event with new people and know exactly how to strike up a conversation with person after person. Knowing this, the first networking tip that Jennifer has is simple: don’t set yourself up for failure. Look at the networking event details. Choose the events to go to based on what kind of networking environment you will be the most comfortable.

“If you’re somebody that likes small groups, don’t start out with going to 100 or 200 person event where you’re going to be extremely uncomfortable. If you’re not a morning person. Don’t schedule your networking event for breakfast.”

The goal at a networking event is to be the best version of yourself. Put yourself in an environment that will allow you to show that version of you off.

Networking Tip 2

In addition to setting yourself up for success, Jennifer’s next tip is one that I stress to my clients. It is one that has helped her in her own business as well. Before you walk into an event, you need to know what your networking goals are. Jennifer started her business after a career and background in litigation. As she grew her business, networking was crucial in her success. It took time for her to learn how to network effectively. Initially, she would go to any event just to try and get the word out about her new business. However, she realized that this was not serving her or her business.

“Everybody will say your best commodity is time… You really have to think about: Why am I going to this event? Why does this organization make sense? What are my goals? Who am I trying to meet? Who’s going to be in the room? Those are options that you really need to think about before you commit the time and the money to go to an event.”

This tip can save you from not only wasting your resources on events or networking organizations that do not lead to meeting the people you need to meet but also can keep you from constantly draining your energy.

“When I started, I would say for the first year or two I just found myself exhausted all the time. And it’s funny because now people always say, ‘Is there two of you? You’re everywhere and you’re at five things a day,’ but I’m actually at a lot less [networking events] than I used to be and I’m a lot more targeted about it than I used to be.”

Networking Tip 3

Jennifer’s final tip is especially important for female networkers. Try to make sure you go to co-ed and industry-specific events to network as well as gender-specific events.

“As women, we tend to network with our own… it’s awesome to network with your own sex. You have common bonds and support each other. Depending on your business, it’s also really important to network not only in a co-ed atmosphere but also in industry-specific atmospheres.”

Diversify strategically the types of events you go to. Ensure that you meet even more new people at each event. Networking is more than just something you need to check off your to-do list. It is a key tool in helping you connect with people and cultivate a career that you love. You should approach networking in a strategic and positive mindset.

“If you can’t show up as your best self, just stay home… If you’re not in a good space, it’s the worst time you could try to make a first impression on somebody whether it’s for a personal or business contact.”

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 


Paid Art Promos

...


Are You Ready For A Website?

Are You Ready For A Website?

There are several components to a successful strategy for marketing art. Consider how a website can help. Before getting started on a website, it is usually best to begin with understanding your goals, strategies, and tactics. Here are a few basics.

Goal Setting

Start with defining your goal. Why do you need a website? What is its purpose? It could be a representation of your creative legacy that you control, a sales portal, or something else.

Once you have a goal in mind, you can start thinking about the strategy. What do you want to convey? Consider showing images of your artwork in a gallery, an artist statement, biography, and contact information.

When you know what you want to show, the next step is figuring out the tactics – how to get it done. There are a variety of website services. Some are do-it-yourself, others may require outside help. If you need help, there are freelancer networks at your disposal.

Check out some of the artist website designs offered by Wix. Their focus is on making website building user-friendly.

Website wireframe (how it is organized)

Page 1) Homepage

Includes hero (main) image, name, navigation links (at top or side of each page)

Page 2) Gallery

Includes 10-20 images with brief descriptions for each (title, size, medium, etc)

Page 3) Workshops

  • Workshop title with 2-3 sentence description each
  • Teaching service with 2-3 sentence description
  • Call to action – contact information (email, phone)

Page 4) Events

  • List of upcoming events
  • List of past events (keep this limited to the past 2-3 years)
  • Partner organizations (linked to their websites, if applicable)

Page 5) Contact

  • Contact information (Email, phone)
  • Bio
  • Artist statement

That’s it! Five pages to get you started. Before signing up for a website, edit the copy and images you want to appear.  You may need one image for the hero image on the homepage to be larger.

How to find help

I’m biased since I’ve been working on websites for a while, so I often think they are “easy and intuitive.” This is not always so. Even then, first hand experience is always helpful, especially when trying to explain something to someone else. Once your content is ready, give it a try. If you find it too confusing, by all means, stop and ask for help. I’ve organized the wireframe above to be the most helpful for a web designer. If you need one, try Fiverr – this freelance service offers web design help.


Paid Art Promos

...


Fabrizia Folchitto [Certified Member – Side Arts]

Fabrizia Folchitto [Certified Member – Side Arts]

Fabrizia Folchitto is a new Side Arts Certified Member.

I currently live and work in Italy and have a scientific background. I am mostly self-taught and interested in many different art forms. Painting attracts me, especially the research for heterogeneous, extravagant, and ironic materials applied to canvas.

I started recently with pen drawing. I then focused on the artworks of Maraval and dedicated myself to mixed-media canvas painting using acrylics, chalk, paper, and lime, thus enriching my paintings with strong materials and geometric effects.

My personal style is evolving. I am always finding original ideas, experimenting, and measuring myself with the abstract, synthesizing materials and colors for pleasant, new impressions.

My artworks are incomprehensible and full of deep significance. I always do what I am not able to do to learn how to do it. I believe I have many talents, all proudly wasted.

To see more work by Fabrizia Folchitto, visit saatchiart.com/fabfol
Contact: fabrizia.folchitto@gmail.com

Fabrizia Folchitto

Fabrizia Folchitto


Paid Art Promos

 

...


Setting Intentions Is Key To Your Success

Setting Intentions Is Key To Your Success

I talk to countless people about their professional lives and I cannot tell you how many times I have heard someone tell me, “Oh, I just kind of fell into this job.” Those same people who tell me this, often, follow it up later by mentioning just how stressed out they are all the time. Does this sound familiar as it relates to your job, hobby, or marketing art?

Starting Out

We all know the story. We fall into one job right after college, get some experience in that role, and realize we don’t really like that job. So, we use that experience to find another job in that field at another organization in hopes that it will be different this time, but we end up unhappy there too. This cycle continues until suddenly five, ten, or twenty years have gone by and we are well into a career we didn’t even want to begin with!

We spend one third of our lives at work! If you are spending one-third of your life doing something you just fell into and don’t even want to do, it is no wonder you are stressed out all the time. Worse, chances are that you are bringing that stress home with you to your family and friends. All of this stress because we fell into this job. That is why setting intentions in your life and career is important.

Setting Intentions

When I ask people what their intentions are in their careers, many people have one: I need to earn more money. While more money can be an intention, the bottom line is that money cannot buy peace of mind. A study was done recently that says that after you reach about $75000 a year in salary, an increase in your annual salary doesn’t make a significant difference in your happiness (look it up!).

Yes, money can buy you a massage and food on the table. That is great. However, that partner of your dreams, that sense of joy and happiness for life? Money is never going to buy you the things that fuel your soul. You have to go beyond just the money intention.

Create A Plan

Setting intentions is incredibly important, especially at the beginning of the year. Take it one step at a time. Start out by waking up in the morning and setting your daily or weekly intention. Monthly, quarterly, annual – take a look at what you want to get from this life and set your life’s intention.

I invite you to try a different approach and focus on your career intentions. Money may be a part of your intentions. Go beyond that. Consider how you want your career to make you feel. What do you want to have? Who do you want to work with? What is the real intention that will drive your decisions?

When you create that intention, it creates a guiding beacon of light on your path. Use that intention. Ask yourself if that new job offer or relationship is going to lead you to the intention you have set in your life or career. If the answer is yes, go for it and give it everything you’ve got! If the answer is no, abandon ship! Not doing so is how we “fell into” jobs before.

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 


Paid Art Promos

...


New Year’s Resolutions (Revisited)

New Year’s Resolutions (Revisited)

Can you believe that another year has passed by? Now that we have all had a happy holiday season, are getting into the new year’s groove, and planning strategies for marketing art, I want to give you a gift and tell you the number one reason so many of us just can’t seem to stick to New Year’s resolutions.

 

Resolution vs Motivation

You know the story. You tell yourself that you’re going to lose 30 pounds this year. Then the year passes you by and those gym shoes you bought in January haven’t left your closet since February. Whatever the resolution was for you, we have all been there. You probably spend every December wondering why you weren’t able to follow through on the goals you set for yourself.

It turns out that the problem isn’t with the New Year’s resolution itself. The number one reason we do not follow through with our New Year’s resolution has more to do with the reason we are trying to pursue the resolution to begin with.

We may tell ourselves that we want to lose 30 pounds this year because we want to be healthy. That is not what we care about at the end of the day. What we want is to be able to keep up with our friends on their Saturday morning hikes. We want to feel confident when we go to the beach in a swimsuit.

New Year, New Business?

Many aspiring entrepreneurs go into the New Year wanting to start a company. They say they want to create this business for money or to help people. Those reasons might be a part of your motivation for starting this business. There is more to it most of the time. Everyone needs money or wants to help people. There is a bigger motivation that is driving your decision to become an business owner. It may be that you want to buy your first house or you want the freedom to travel.

While you may feel that motivations like wanting to buy a house appear selfish, the only way to stick to resolutions is get in touch with why we want the end result. When we know what that motivation is, we can find the drive to stick to our goals this year and all the years to come.

Finding your motivation is a powerful way to follow through with your New Year’s resolutions. I know that achieving the things you want in the new year is far from easy. It is hard! It is doable.

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 


Paid Art Promos

...


Why You Need To Take Time For Yourself

Why You Need To Take Time For Yourself

Lately, I have had a lot of conversations with people that are in transition. These are people who are either looking to transition from their current full time role into a new job, creating a new business, or marketing art. They are people who have been laid off by huge companies and trying to reinvent themselves in their career. Maybe you can relate.

 

Employer Expectations

What’s interesting about the people I have met is that many of them are working in their current position beyond the traditional 9 to 5 schedule. Nowadays, it is the expectation among employers that we will be there on our nights and weekends, ready and on call for any little problem that arises. The people I have met who have recently been laid off are working around the clock trying to find a new way to make ends meet.

Every day, we fall into the cycle of overworking ourselves in positions or situations that we never wanted to begin with. How do we find the time to get out of the job we accepted just because we needed to escape the financial hole we were in? How do we break the pattern of working all the time so that we can build the career we want for ourselves?

Why You Need To Take Time For Yourself

The obvious answer I hear a lot is time management; however, I think there is more to the story. I think a lot of people know how to manage their time. If all you needed to do was create more time in your day, you could. What stops so many of us from creating the time we need to create the career we want is the underlying fear that we are being selfish. We can be so afraid that spending that time on ourselves is selfish when we have families and day jobs that need our attention. How do you make that time commitment to transitioning to a more fulfilling career without feeling frivolous or selfish?

One of the main things that I recommend is to think about the value you bring to the table. Think about the importance of this career transition in your life. If you do not make this career change, what will happen and how will you feel? If you make this change, how will you feel then? What does this career change mean to you?

I met a woman recently who was so in love with the work she does that she wants to work in her position at her organization for the rest of her life. Her career is focused on a spiritually driven purpose that she discovered within herself. Imagine how devastated she would feel had she not taken the time for herself to find it. It is important not only to think about the value you can give to society when your work truly aligns with your purpose, but also to think about the consequences of not moving forward. When you are in touch with your value and the potential you have, you reinvigorate a sense of motivation.

You Have Value

Remembering your value helps you realize why you are worthy of taking ten minutes a day for your goals. Create some time for your job search or your business each day. The value you will see in yourself will grow. The more value you place on yourself, the more you will feel worthy of using that extra time for your future. That way, if anyone tries to call you out on taking a little time for yourself, you can confidently look the in the eye and say, “It’s only a few minutes. I am doing the world a favor by pursuing my calling and helping others with my heart-centered action.” The talents you have to share with the world are valuable to everyone, use them wisely.

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 


Paid Art Promos

...


Searching For Your One True Calling

Searching For Your One True Calling

I often see people put an overwhelming amount of pressure on themselves, struggling to answer one question: What is my one true calling? I talk with people who feel lost in the confusion around finding that perfect job, business idea, or strategy for marketing art that is going to finally make them happy and excited each day.

It’s All Relative

We all have had that internal conversation with ourselves growing up about whether we should be an accountant or a fireman or any other job. Yet, as I was talking to my partner about a client, we got on the subject of soulmates. That’s when it hit me. So many of us have this “finding your calling” thing all wrong. Finding your one true calling, just like finding your one true soulmate, is not how real life works.

We seem to have these beliefs that there’s this one true position or job out there for us to find in order to feel satisfied. There’s one true person for us to fall in love with. We all have that urge inside of us to seek out the fairy tale ending where you find “the one.”  The story ends happily ever after. However, I am a firm believer that we don’t just have one soulmate forever or one perfect job forever. I believe that you will find that you have a different soulmate or soul-career for different parts of your life.

In the span of your love life, you may have had your high school sweetheart and whirlwind college romance. In your professional life, you might have had your high school babysitting job, first college internship, and the entry-level position right after graduating. All of the different jobs you had helped you learn more about yourself, why you are on this planet, and about your past relationships. I am not a relationship expert, so I won’t give out any advice on your love life. However, when it comes to your professional life, your task is not to find your one true calling. Your only task is to find your calling for who you are at this moment. To do that, look for your purpose.

Find Your Purpose, Not Your Calling

Your purpose and your calling often get used interchangeably, but I believe there is an important distinction. A calling is a job, a purpose is the reason you are on this earth. Your calling will change because it is a specific position, but your purpose is vague and will likely remain the same.

For instance, my purpose is helping others. It led me to my current calling, starting the Stress Less Company and helping hundreds of people find work that makes them happy. Your purpose may be using math to solve the world’s problems. This could lead to a calling of being a NASA scientist or a financial analyst. The possibilities that exist within your purpose are endless.

Your Challenge

I challenge you to take the pressure of finding one true calling off of your shoulders. Instead, think about your purpose. Think about what traits and skills you uniquely have that can contribute something to the world. Think about why you are on this earth. Approach your career with your purpose in mind. All of the opportunities you have will lay themselves out in front of you for you to choose.

Your choice is not predestined for you. You have free will to choose one calling today and another calling two years from now. We each have a path ahead of us that is made up of different callings and that is okay. It is okay if we shift to calling after calling, it’s okay if we stay in one calling for years. What isn’t okay is settling for a calling that goes against your purpose. That’s why you’re here on this earth, after all.

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 


Paid Art Promos

...


Getting To The Root Of Procrastination

Getting To The Root Of Procrastination

Why is getting to the root of procrastination so challenging? Why don’t we do those important things that need to get done? You know you have to do something but somehow it still doesn’t get done – like developing a strategy for marketing art. There are many reasons why we don’t do what really needs to get done. One of the key reasons that prevents us from taking action is that we don’t really know our ‘why.’

Why “Why?”

Why is this task so important to us? Mel Robbins, a prominent coach in the personal development world, has established that the reason that we don’t do things is because we don’t really know why we’re doing them to begin with. We might know of many ‘why’s’ handed down to us by parents, bosses, and society (such as money, status, and the fancy car), but we don’t know our own truest ‘why’.

Another key factor that influences getting to the root of procrastination is what creates our why – our core desired feeling. What is the core desired feeling that you want to feel on a daily basis? How does this core desired feeling affect your why? I spoke to a client this morning whose core desired feeling is ‘transcendental.’ In this instance, her why was about working on herself so that she can transcend and make a bigger difference to society through her writing.

When writing every day, getting into the flow and finishing a novel wasn’t enough. She had to write in her personal journal in order to understand herself so that she had something to transcend from. Her core desired feeling helped her create her why, which was vital for her to move forward with her goals.

Struggling with procrastination?

Next time you’re avoiding something, write down your main intention for the day. What do you want to accomplish or work on? Then write down three reasons why this task or project is important to you. You’ll move forward on this project or task because you’re connected to the ‘why.’

Carlee Myers Headshot - Getting To The Root Of ProcrastinationCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 


Paid Art Promos

...


The Number 1 Activity To Get To The Next Phase Of Your Career

The Number 1 Activity To Get To The Next Phase Of Your Career

The number 1 activity to get to the next phase of your career is networking. This ultimately boils down to connections and relationships. I am sure you’ve heard people say, ‘It’s all in who you know.’ Whether you want to get into an exclusive event or party, get that next job, or get that discount at a store, it’s all in who you know. This is why networking is important for  joint venture partners, clients, and marketing art.

 

About Networking

Networking is usually an activity of going to an event, repeatedly giving your elevator pitch, and giving out your business cards. There is more to networking than just this! It is really about creating deep and meaningful connections with people we wouldn’t have necessarily met in an everyday context. The point of networking is to get us to that next phase of our career, which might be a promotion or to further build our business.

Networking is this vital tool that we often use incorrectly. A lot of the time, I’ve noticed that people go to events hoping to share what they do and see what they can get from as many people as possible. Unfortunately, this is not how deep and meaningful connections work. Establishing deep and meaningful connections will likely get you recommendations. Whereas with brief encounters, you’ll be lucky if anyone will remember or recommend you. Nobody likes receiving a sales pitch out of context. It reeks of a desperation mind set.

Recommendations

To get you into the next phase of your career, practice active listening. When you get to a networking event, enable the next person to have a platform to share more about themselves. Everyone is eager to speak about what they offer. You will stand out if you offer yourself as an active listener in networking spaces. Gather key information that will tell you if there is some synergy between the other person and yourself. Do they have a connection somewhere you’ve applied? Are they desperately in need of your services? Remember, you can guide the conversation based on the questions you ask!

To the next phase of your career:

  1. Get into different spaces with different people.
  2. Listen actively. You can do this by asking questions and seeing how you can help someone else. At the end of the day, the people you genuinely connect with will be more than willing to help you make the next move in your career.

Carlee Myers HeadshotCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 


Paid Art Promos

...


A Creative Way To Reconnect To Your Job

A Creative Way To Reconnect To Your Job

More and more people are joining the gig economy. That means developing a creative practice, marketing art, and working a regular job. 70% of the US population feel disengaged at work or they hate their jobs. If you’re part of this 70%, try this exercise. Reconnect to your job. Learn why you started working where you work in the first place. This exercise will completely change the way you view your job and the career path that you’re on. Give it a go!

Write A Letter To Your Employer

Tell them why you love them and why you’re grateful for having them in your life. This exercise might sound like a combination of cringe-worthy craziness, but it is highly effective in reminding you why you took the job in the first place. You don’t have to give the letter to your employer, unless you want to. Ultimately this exercise is for you! Here’s a suggestion on how to start your letter:

‘Dear [insert organization], I am so so grateful that day in and day out you pay for my bills…

At the end of the day this job, that you might currently loathe, is part of your journey. By writing this letter you are partaking in a gesture of acknowledging this in a way other than complaining about how much you hate your job.

When you first start a job, you may feel a sense of excitement, like you’re falling in love. It’s easy to see why you’re destined for this job in the bigger scheme of things. It might be a stepping stone for you to save more money or go back to school. It might be an entry level position for you to work your way up the ladder. Yet, as time goes by, it’s easy to see less and less of the bigger picture that you had envisioned for yourself.

Shift Your Perspective

What this exercise does is shift your perspective of where you’re at right now in your job. It can be written as a farewell letter. It can be written as a way to renew your commitment with your employer and/or the company you work for. It’s an effective way to gain resilience and get perspective on what your next move is.

Carlee Myers HeadshotCarlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

 

 


Paid Art Promos

...

1 2 3 4