Side Arts | Blog

Site Updates – February 2015

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SideArts community,

This month we made a few major improvements for both our artist members and business clients.

  • For artists: Search preferences can now be saved including the ability to receive immediate, daily, weekly, or monthly digests of listings that correspond to your searches. Premium artist members can now receive only the listings you need!
  • For businesses: Listings can now be entered and payment made in one place. This saves you the wait of payment confirmation and receiving the input form.

What’s coming soon?

  • Improved artist membership management feature with easier credit card updating and invoice reviewing.
  • Enabled responsive mobile functionality.
  • Updated search functionality for artist profiles.

We do our best to test all updates prior to going live, but sometimes bugs slip past us.  If you see any errors or have any suggestions, report them to mail@sidearts.com.

Thank you for your ongoing support.

-Todd and the SideArts team

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What you should include in your call for artist application

Your call for artist listing should include all relevant information needed for an artist to decide whether to apply for your opportunity. The call for artists application is how artists send their information to you, whether it is for an exhibition, vendor event, competition, RFP, or grant.

Applications should always be webforms including image uploads. Applications by email, mail, or in-person are highly discouraged. Many types of webforms are free and there are several reasonably priced online juried application management services available.

Our recommended webform providers are Jotform and Gravity Forms due to their simplicity and affordability. Depending on your needs, you may also consider using Wufoo, Wooloo, or any of the WESTAF services including CaFE, Zapplication, or YouJudgeIt.

A simple application should include the following fields:

  • Name
  • Email
  • Address
  • Phone number
  • Website
  • Artwork medium(s)
  • Artwork description
  • Artwork size
  • Price per piece (generally)
  • Image uploads (minimum of three)

In order to better qualify your applicants, we recommend adding additional quantitative and qualitative fields (not all of which are relevant to every opportunity):

  • Keywords that describe your artwork (up to five)
  • Facebook page
  • Facebook number of fans
  • Twitter account
  • Twitter number of followers
  • Instagram account
  • Instagram number of followers
  • Total number of people in the artists’ email list
  • Other websites (i.e. etsy, zazzle, and so on)
  • Business name (if applicable and incorporated)
  • Revenue from art sales in past twelve months
  • Press coverage (two or three links)
  • Resume
  • Are you exclusively represented by a gallery/agent (No/Yes, if so who)
  • Any needs to accommodate for special circumstances.
  • How did you find out about this call for artists?

You may have other questions included typically in your call for artists applications. Use the comments section below to tell us what and why.

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Site Updates – January 2015

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SideArts community,

January update:

  • Updated the member dashboards with newer version and better functionality.

We do our best to test all updates prior to going live, but sometimes bugs slip past us.  If you see any errors or have any suggestions, report them to mail@sidearts.com.

What’s coming soon?

  • Improved email alerts including the ability to save search preferences and have them delivered at member’s set intervals.
  • Enable mobile functionality.
  • Update search functionality for artist profiles.
  • Improved business listing process flow.

Thank you for your ongoing support.

-Todd and the SideArts team

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The best way to frame your listing’s call to action

Each SideArts listing is most effective when it includes a single call to action.  A call to action is what you want an artist to do. It can include clicking a link, opening a document, looking at a picture, leaving a comment, and so on.

Our testing has proved that consistent wording and format of listings encourages qualified artists to apply more frequently. The best format is a description of value and a single link to an application which is hosted on the client’s website or an application service provider.

This has proven to be the clearest format and most effective for attracting qualified applicants.  Digital application links are preferred over email addresses because they streamline the process for the applicant and client.

There are many good reasons for doing so:

  • A consistent format allows artists to become more comfortable using SideArts which increases application rates of qualified artists.
  • Click-through rates can be tracked by both the client and SideArts, proving effectiveness.
  • Unique content creation optimizes Google ranking and SEO, adding to a listing’s visibility.

We want to ensure your listing is a success by using these proven strategies.

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