July 16, 2023 | General

Getting Ready For Threads: A Guide For Visual Artists

Let’s face it, none of the tips below should be new to you, but they serve a constant reminders when setting up new accounts – like Threads. Getting ready for Threads? The first step is to jump in and set up your account. It can be intimidating trying something new, but I highly doubt you will start World War III. While setting up your new account, keep the following in mind.

Getting Ready For Threads

Social media is an indispensable tool for professional visual artists. It provides an incredible platform to showcase their work, connect with a wider audience, and even attract potential clients and collaborations. However, navigating the world of social media can be overwhelming, especially for artists who primarily focus on their craft. In this blog post, we will explore some valuable tips that can help professional visual artists make the most out of social media platforms.

Define Your Brand and Story: Before diving into social media, it’s essential to define your brand and craft a compelling story. Consider what makes your artwork unique, what themes or styles define your work, and how you want to be perceived by your audience. This will help you create a consistent and cohesive brand across your social media profiles, making it easier for people to recognize and connect with your art.
Choose the Right Platforms: With numerous social media platforms available, it’s important to select the ones that align with your goals and target audience. Instagram, for example, is a popular choice for visual artists due to its emphasis on visual content. Platforms like Facebook, Twitter, and LinkedIn can also be valuable for building connections, engaging in discussions, and promoting your work.
Optimize Your Profiles: Ensure that your social media profiles are optimized to reflect your artistic identity. Use a professional and eye-catching profile picture, write a compelling bio that succinctly describes your art and interests, and include a link to your portfolio or website. Use relevant keywords in your profile descriptions to improve discoverability.
Consistent Posting Schedule: Consistency is key on social media. Set a realistic posting schedule that you can maintain consistently. Regularly sharing your artwork will keep your audience engaged and help you stay visible in their feeds. Experiment with different posting times and analyze your audience’s engagement metrics to determine the optimal posting schedule for your specific audience.
High-Quality Visuals: As a visual artist, your artwork is your greatest asset. Invest time and effort into capturing and presenting high-quality visuals on social media. Use good lighting, capture multiple angles, and showcase the details of your work. Edit your images to ensure they accurately represent the colors and textures of your artwork. Remember to watermark your images to protect your work from unauthorized use.
Engage with Your Audience: Social media is a two-way street, so make sure to actively engage with your audience. Respond to comments, messages, and inquiries promptly. Follow and interact with other artists, art communities, and potential clients. Engaging with others will help you build meaningful connections, expand your network, and gain valuable insights.
Use Hashtags and Descriptions: Hashtags are a powerful tool for increasing the discoverability of your posts. Research and use relevant hashtags that are popular within the art community. Additionally, write meaningful and descriptive captions for your posts. Share the story behind your artwork, discuss your creative process, or ask thought-provoking questions to encourage engagement.
Collaborate and Cross-Promote: Collaborating with other artists, art organizations, or influencers can help you expand your reach and attract new followers. Look for opportunities to collaborate on projects, exhibitions, or social media campaigns. Cross-promote each other’s work by sharing posts, tagging one another, or conducting joint giveaways. Collaborations can lead to mutually beneficial outcomes and expose your art to new audiences.
Analyze and Adapt: Regularly analyze your social media performance using the built-in analytics tools or third-party platforms. Track metrics like engagement rate, follower growth, and post reach. Identify which types of content resonate the most with your audience and adjust your strategy accordingly. Experiment with different content formats, such as videos, time-lapse recordings, or behind-the-scenes glimpses, to keep your feed diverse and engaging.

Conclusion

Social media has opened up a world of opportunities for professional visual artists to showcase their work, engage with audiences, and establish a strong online presence. By following these tips and getting ready for Threads, visual artists can optimize their social media profiles, create engaging content, and build meaningful connections within the art community. Embrace the power of social media to take your art career to new heights and unlock a global audience for your artistic vision.

Next step

Finished setting up your Threads account? Great! Let’s amplify your presence. Apply to become represented by Side Arts. Limited capacity and jury review. Click here to learn more.

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July 9, 2023 | General

Pricing Tips for Visual Artists: A Guide to Valuing Your Artwork

Pricing your artwork can be a challenging task for visual artists. Determining the right price that reflects the value of your creative work while also appealing to potential buyers requires careful consideration. Here are pricing tips for visual artists which will help you navigate the art market and establish fair and competitive prices for your artwork.

Pricing Tips for Visual Artists

Research Comparable Artwork: One of the first steps in pricing your artwork is to research and analyze the prices of similar pieces in the market. Look for artists who create work in a similar style, medium, and subject matter as yours. Explore art galleries, online marketplaces, and exhibitions to get a sense of how comparable artworks are priced. This research will provide you with a baseline and help you understand the current market trends.
Factor in Your Experience and Reputation: Consider your level of experience and reputation as an artist when pricing your artwork. If you are an emerging artist with limited exposure, it may be advisable to start with lower prices to attract potential buyers and build a following. As your reputation grows, you can gradually increase your prices to reflect your expertise and demand for your work.
Calculate the Cost of Materials and Time: Take into account the cost of materials and the time invested in creating each artwork. This includes the cost of paints, canvases, brushes, and other supplies, as well as the hours spent conceptualizing, sketching, and executing the piece. Determine an hourly rate for your time and factor it into the overall pricing equation.
Consider the Size and Complexity of the Artwork: The size and complexity of your artwork should also influence its pricing. Larger pieces generally command higher prices due to the increased materials and effort required. Similarly, intricate or highly detailed artworks may warrant a higher price tag than simpler ones. Evaluate the scale and intricacy of your work when determining its value.
Be Mindful of Overpricing and Underpricing: While it’s important to value your artwork appropriately, it’s equally crucial to avoid overpricing or underpricing. Overpricing can deter potential buyers, while underpricing may undervalue your talent and work. Strike a balance by considering market standards, your artistic merit, and the demand for your artwork. Regularly reassess and adjust your prices as your career progresses.
Limited Editions and Exclusive Works: Creating limited editions or exclusive works can add value to your artwork. By offering a limited number of prints or creating one-of-a-kind pieces, you can create a sense of exclusivity and scarcity, potentially justifying higher prices. Consider the costs associated with limited editions and the value they can bring to your portfolio.
Seek Professional Advice: If you find pricing your artwork overwhelming, consider seeking advice from art professionals, gallery owners, or art consultants. They have valuable insights into the art market and can provide guidance on pricing strategies that align with your goals as an artist. Collaborating with experts can help you refine your pricing approach and gain a better understanding of the industry.

Conclusion

Pricing your artwork is a complex process that requires a careful balance between the value you place on your work and the market demand. By conducting thorough research, considering your experience, factoring in costs, and staying mindful of pricing strategies, you can establish fair and competitive prices for your artwork. Remember, pricing is not a fixed equation and may require adjustments over time. With practice and a keen understanding of the art market, you can confidently price your artwork to reflect its true worth and build a successful career as a visual artist.

Next Step

Are you ready to showcase your artwork? Apply to become represented by Side Arts. Limited capacity and jury review. Click here to learn more.

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July 2, 2023 | General

Professional Artist Portfolio Tips

A well-crafted professional artist portfolio is a powerful tool that can help you showcase your talent, attract potential clients, and open doors to various opportunities in the art world. Whether you’re a painter, sculptor, illustrator, or any other type of artist, having a professional portfolio is essential for establishing your presence and credibility. In this blog post, we will explore some valuable tips to help you build a compelling artist portfolio that effectively highlights your skills and artistic vision.

Define your artistic focus: Before diving into creating your portfolio, take some time to define your artistic focus. Determine the style, medium, or themes that represent your unique voice as an artist. This clarity will help you curate your portfolio with a consistent and coherent body of work. Whether you specialize in abstract art, portraiture, or mixed media, having a clear focus will make your portfolio more appealing and memorable.
Quality over quantity: When it comes to selecting artwork for your portfolio, remember that quality always trumps quantity. Focus on showcasing your best and most recent work rather than including every piece you’ve ever created. Be selective and choose artworks that demonstrate your technical skills, creativity, and artistic growth. A portfolio with a concise selection of high-quality pieces will make a stronger impression on viewers.
Organize your portfolio: Organize your portfolio in a logical and intuitive manner. Start with a captivating cover page or introduction that gives viewers a glimpse into your artistic journey. Follow it with a well-structured sequence of artwork that flows smoothly. Consider grouping your pieces by theme, medium, or chronology, depending on what makes the most sense for your work. Ensure that the presentation is visually appealing, consistent, and easy to navigate.
Show your range: While having a defined artistic focus is important, it’s also beneficial to showcase your versatility as an artist. Include a variety of pieces that highlight different techniques, subject matters, or styles. This demonstrates your ability to adapt and experiment, making you more attractive to potential clients or collaborators who might have diverse artistic needs.
Provide context and details: For each artwork, provide context and details that enhance the viewer’s understanding and appreciation. Include titles, dimensions, materials used, and any relevant descriptions or inspirations. Consider adding brief artist statements or captions that give insight into your creative process, intentions, or the emotions you aim to evoke. These additional details help create a connection between the viewer and your artwork.
Presentation matters: While the focus is on the artwork itself, the presentation of your portfolio should not be overlooked. Invest in high-quality photographs or scans of your work to ensure accurate representation. Pay attention to lighting, composition, and color accuracy to capture the essence of each piece. Additionally, consider designing a professional and visually appealing portfolio layout that complements your artwork.
Keep it updated: Regularly update your portfolio to reflect your growth and progress as an artist. Remove older pieces that no longer align with your current style or level of expertise. Replace them with newer works that demonstrate your artistic evolution. Keeping your portfolio fresh and up to date shows that you’re actively engaged in your craft and allows viewers to witness your artistic journey.

Conclusion

Building a professional artist portfolio is a crucial step towards establishing your presence in the art world. By defining your artistic focus, curating high-quality artwork, organizing your portfolio effectively, showcasing your range, providing context, paying attention to presentation, and keeping it updated, you’ll create a powerful tool that accurately represents your skills and artistic vision. Remember, your portfolio should be a reflection of your passion and talent, so invest time and effort into making it as impactful as possible.

Next Step

Are you ready to showcase your artwork? Apply to become represented by Side Arts. Limited capacity and by jury review. Click here to learn more.

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June 25, 2023 | General

Define Your Niche and Thrive: Visual Artists

In the vast world of visual arts, finding your niche is crucial for success and recognition. As an artist, defining your niche allows you to stand out from the crowd, develop a unique style, attract your target audience, and create a strong personal brand. In this blog post, we will explore the importance of defining your niche as a visual artist and provide practical tips to help you identify and cultivate your artistic identity.

Embrace Your Passion: Passion is the driving force behind every successful artist. Take the time to reflect on what truly excites you and fuels your creativity. Are you drawn to landscapes, portraiture, abstract art, or perhaps mixed media? Identify the subjects and mediums that ignite your artistic spark and make them a core part of your niche.
Study Art Movements and Styles: Immersing yourself in the study of art history and different art movements can provide valuable insights into various styles and techniques. Explore different genres, from impressionism to cubism, surrealism to pop art. Understanding the evolution of art will help you identify elements that resonate with your vision and assist in the formation of your unique style.
Self-Reflection and Experimentation: Self-reflection plays a vital role in discovering your artistic niche. Engage in introspection and evaluate your previous works. Look for recurring themes, techniques, or subject matters that emerge from your portfolio. Experiment with different mediums, styles, and subject matters to discover what feels most authentic to you.
Find Your Voice: Your artistic voice is the essence of your work. It reflects your perspective, experiences, and emotions. Developing a distinct artistic voice is essential for creating a recognizable brand. Explore your inner thoughts, beliefs, and personal experiences to infuse your work with a unique narrative. Strive to communicate your message through your art in a way that is authentic to you.
Research and Identify Your Target Audience: Understanding your target audience is crucial for successful art marketing. Research and identify the demographics, interests, and preferences of the people who resonate with your artistic style. Tailor your artistic output and marketing efforts to appeal to this specific group, building a loyal following and potential customers.
Consistency and Specialization: Consistency is key in establishing your niche. Continuously produce artwork that aligns with your chosen style and subject matter. This helps build recognition and loyalty among your audience. Consider specializing in a specific subset of your niche to further stand out. For example, if you primarily focus on wildlife, you might specialize in painting endangered species.
Collaborate and Network: Engaging with other artists, galleries, and art communities is a great way to gain exposure and expand your network. Collaborations and joint exhibitions can introduce you to new audiences and open up opportunities for growth. Attend art events, join online artist communities, and actively seek connections within the art world.

Conclusion: Defining your niche as a visual artist is a powerful step towards establishing your artistic identity and achieving success in the competitive art industry. Embrace your passion, experiment, find your voice, understand your audience, and strive for consistency. Remember, your niche is a reflection of your unique perspective, and by embracing it, you can create art that resonates with others and helps you thrive in your artistic journey.

Next step: Get certified and help marketing your artwork. Click here to learn more.

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March 3, 2020 | General

New Year’s Resolutions (Revisited)

Can you believe that another year has passed by? Now that we have all had a happy holiday season, are getting into the new year’s groove, and planning strategies for marketing art, I want to give you a gift and tell you the number one reason so many of us just can’t seem to stick to New Year’s resolutions.

Resolution vs Motivation

You know the story. You tell yourself that you’re going to lose 30 pounds this year. Then the year passes you by and those gym shoes you bought in January haven’t left your closet since February. Whatever the resolution was for you, we have all been there. You probably spend every December wondering why you weren’t able to follow through on the goals you set for yourself.

It turns out that the problem isn’t with the New Year’s resolution itself. The number one reason we do not follow through with our New Year’s resolution has more to do with the reason we are trying to pursue the resolution to begin with.

We may tell ourselves that we want to lose 30 pounds this year because we want to be healthy. That is not what we care about at the end of the day. What we want is to be able to keep up with our friends on their Saturday morning hikes. We want to feel confident when we go to the beach in a swimsuit.

New Year, New Business?

Many aspiring entrepreneurs go into the New Year wanting to start a company. They say they want to create this business for money or to help people. Those reasons might be a part of your motivation for starting this business. There is more to it most of the time. Everyone needs money or wants to help people. There is a bigger motivation that is driving your decision to become an business owner. It may be that you want to buy your first house or you want the freedom to travel.

While you may feel that motivations like wanting to buy a house appear selfish, the only way to stick to resolutions is get in touch with why we want the end result. When we know what that motivation is, we can find the drive to stick to our goals this year and all the years to come.

Finding your motivation is a powerful way to follow through with your New Year’s resolutions. I know that achieving the things you want in the new year is far from easy. It is hard! It is doable.

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Carlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.

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