Side Arts | Blog

The best way to frame your listing’s call to action

Each SideArts listing is most effective when it includes a single call to action.  A call to action is what you want an artist to do. It can include clicking a link, opening a document, looking at a picture, leaving a comment, and so on.

Our testing has proved that consistent wording and format of listings encourages qualified artists to apply more frequently. The best format is a description of value and a single link to an application which is hosted on the client’s website or an application service provider.

This has proven to be the clearest format and most effective for attracting qualified applicants.  Digital application links are preferred over email addresses because they streamline the process for the applicant and client.

There are many good reasons for doing so:

  • A consistent format allows artists to become more comfortable using SideArts which increases application rates of qualified artists.
  • Click-through rates can be tracked by both the client and SideArts, proving effectiveness.
  • Unique content creation optimizes Google ranking and SEO, adding to a listing’s visibility.

We want to ensure your listing is a success by using these proven strategies.

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Secrets to extending your listing reach

Here are a few ideas that can help recruit more artists and extend your call for artists listing’s reach:

  1. Post your listing at least one month ahead of the deadline. This ensures that it has time enough to be indexed by Google and will be included in our monthly direct email to all artist members.
  2. Once your listing is active, share the SideArts listing URL with your social media channels. Showing that your listing is posted on other locations will add to its credibility.
  3. Like and share our Facebook post for your listing. We will send an email when it is posted. One single share will generally increase your Facebook post’s reach by 400%. Don’t worry if you don’t engage with the post when it is at the top of the queue, just so long as you like and share.
  4. Make sure your listing has between 250-500 words in your description. 250 words is optimal for good readership and SEO rankings.
  5. Present a clear value statement for your audience. Provide a quantitative description of the benefits for your opportunity. How much does an average artist sell? If not cash, how will the artist be compensated? (Remember that exposure and promotion are inherent.) How many people will be attending? What are your qualifications and how are you best suited to promote the artists.

Following the above suggestions, our highest performing listing to date had the following stats on a single Facebook post: 4,222 impressions, 211 click-throughs, and 25 shares!

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Why do we charge businesses to post listings?

How many times have you applied for a call, only to find out that the organization:

  • already had someone in mind, but had to post the listing publicly for compliance reasons? What a waste of time and money!
  • already recruited all the artists they needed and were just trying to make an extra buck off of you? Bummer!
  • ended up knowing very little about showing, selling, or promoting artwork. As a matter of fact, it isn’t even their primary line of business (includes perhaps: coffee shops, benefit fundraisers, and cults looking to indoctrinate you!).

Why do we charge businesses to post listings? An organization is not going to spend money on something they don’t need.

We’ve carefully tested our price point… not too high and not too low, in order to screen out phony listings while keeping trusted listings affordable.

You can trust that our listings are worth applying and that the businesses posting them are knowledgeable about presenting your artwork.

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Site Updates – December 2014

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SideArts community,

December update:

  • Updated the blog comments utility.
  • Fixed bugs regarding the new member registration process.

We do our best to test all updates prior to going live, but sometimes bugs slip past us.  If you see any errors or have any suggestions, report them to mail@sidearts.com.

What’s coming soon?

  • Update search functionality for artist profiles.
  • Improved business listing process flow.
  • Improved email alerts including the ability to save search preferences and have them delivered at member’s set intervals.
  • Enable mobile functionality.

Thank you for your ongoing support.

-Todd and the SideArts team

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