Sometimes the task ahead seems a bit daunting. There is unfamiliar technology or risk in making changes that might have unintended consequences. That is when hiring professional freelancers with real world experience comes in.
The default is to go find a friend, but even that has risks. What happens if something goes wrong? Often, friendships can be seriously harmed. It’s even worse if the helper is a family member. Just to be on the safe side, steer clear of friends and family as contracted helpers. Rather, keep them as your personal support network.
Freelancer Strategy
Hiring freelancers can be a challenging, new undertaking. With careful planning, risk can be averted. There are many qualified online networks that make the process more approachable. The first step is developing a road map for the work you want to do. Define the goal you want to achieve with the work undertaken. Then, define the individual tactics needed to reach that goal. These things can include:
- Setting up a basic website
- Adding eCommerce to a website
- Integrating Google Analytics
- Setting up business email
- Designing web and print graphics
- Updating a resume or CV
- Photographing your work
- Creating and editing a video
Working with someone new can be stressful. You are giving them access to your personal work and online credentials. The benefit of using an online platform to hire freelancers is that there are contracts and procedures built in to protect you in the event of anything going wrong. They also provide rating systems so that you can find out how they have worked out with other clients.
When starting out with new freelancers, mitigate risk by only giving them a small job to do first. For example, instead of hiring someone to rebuild an entire website, have them redesign one or two pages. Instead of an entire re-branding update, start with a postcard or business card. If you like their work and they communicate well, then continue with a larger project.

Networks
Get work done faster with Fiverr or Upwork, and with confidence. Hire graphic and web designers, digital marketing experts, and music and audio professionals. Find any service within minutes. Find a freelancer with the exact specifications you require or post a request for work and have them bid on the job. There are flat and hourly rate options all handled by the platform.
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[Exhibition Update]
Congratulations to the winners of New York Center for Photographic Art’s online photography competition, Architecture!
- Grand Prize: Ronald Butler “Where I Used to Live as a Child”
- First Prize: Barbara Beeman “I looked Up Again”
- First Prize: Guntis Lauzums “Kandinsky’s Lines”
- First Prize: Gerald Shonkwiler “Off The Grid”
See more winners and the exhibition online at https://www.nyc4pa.com/architecture-2021
[Side Arts Certified Sponsored Listing] The New York Center for Photographic Art (NYC4PA) announces a call for artists for Architecture, an online photography competition.
Submit your vision of architecture. Whole structures and architectural detail are welcome. Do you see the curvaceous form of an elephant’s trunk when feeding, the curl of a giant wave, or a closer view of a head full of curls. Curves are all around us. Capture them as a dominant element of your images and send them in. The call is open to any photographers worldwide of any age, amateurs or professional.
Click here for the application / registration (Closed)
Enter by: 14 July 2024
NYC4PA offers opportunities to participate in themed calls for photographers. Each call has a different theme and 50 images win. The prizes total $4000. There is a grand prize, 3 first prizes, 3 second prizes, 3 third prizes, 20 juror’s selections, and 20 honorable mentions. All 50 winners are posted in a gallery on the NYC4PA website and included in an exhibition gallery. The call is open to any photographers worldwide and of any age, amateurs or professional. A professional photographer, gallery owner, or photography teacher is the juror.
About New York Center for Photographic Art
The mission of the New York Center for Photographic Art is to provide exhibition opportunities in the vibrant New York City gallery world to photographers around the globe. NYC4PA offers international, themed, open call competitions juried by recognized experts in the field of photography. Prizes include cash awards, online gallery, catalog, and New York City gallery exhibits.
For more information, contact nyc4pa@gmail.com
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Email is an important part of your strategy for marketing art. It is often overlooked or neglected in lieu of the quick responses from social media networks. To keep it simple, think of email as part of your overall strategy:
Social media network > Website > Email
Collecting email addresses is one of the most important things you can do to grow your professional practice. Collect them at every opportunity – prospective buyers at an art fair, visitors to your website, corporate and non-profit contacts with whom you have engaged. It starts out slowly and grows exponentially over time.
Email Growth Strategy
First, just get started. That’s usually the hardest part. It can be a dedicated notebook where email addresses are collected or a digital spreadsheet like Google Sheets. It’s okay if there are duplicates or something is spelled incorrectly, that will be addressed later.
Next, pick an email marketing provider. Most offer entry level pricing based on the number of emails saved. Plans scale based on how many more addresses are added.
Email Marketing Providers
If you are brand new to email marketing, Mailchimp is a great place to start. Rich with features, customize all aspects of campaigns and keep the simplicity of functionality.
Constant Contact is a great way to start your email marketing if your technical skills are more advanced and you’re the type of person that loves tinkering with design, features, and apps. It has robust integration features for all kinds of other services. Plus, the reporting and analytics will give you a heads up about what is and is not working.
Frequency and Content
There are two more aspects for your email strategy: frequency and content. There are no set rules for either and the following are simply suggestions to get you started.
Frequency
Just starting out? If you have under 1000 addresses, once a month is a good start. Up to 5000, twice a month. Hit the 10000 mark, do what you want – weekly, twice a week, or whenever new content is available. The important part is being consistent. Start out by sending on the same day at the same time each month. Over time, you will figure out how to optimize your sending strategy.
Content
Show more than tell and give a clear call to action. Show images of new work for sale and provide a link or method to purchase. Tell a story by showing a series of pictures of a work in progress and describe each step along the way. Inform followers of where your work is shown or sold including upcoming art fairs, gallery exhibitions, or other retail/wholesale events. Share something about you that informs your artwork – why and how – such as a recent trip or social activism.

The more emails that are collected, more content can be sent. The more reasons there are for followers to click through to your content, and increase the likelihood that they purchase or share your content with others (who may, in turn, become followers).
There is fine tuning in terms of segmenting the list, A/B testing, geo-location, and so on. Advanced users can explore to their heart’s content. It’s a learning curve, most users have an intuitive sense as to when to take it to the next level. First things first… just get started!
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[Exhibition Update]
Congratulations to the participants in LibertyTown Arts Workshops’ national juried art exhibition, The Great Outdoors!
Click here to see a recap and images from the exhibition: https://libertytownarts.com/2024/07/04/the-great-outdoors-a-national-juried-exhibition/
[Side Arts Certified Sponsored Listing] LibertyTown Arts Workshop announces a call for artists for The Great Outdoors, a national juried art exhibition. There are so many worlds outside of our screens and four house walls. This summer Libertytown wants to see your art celebrating your exploration of the world outside. It could be photos of grand mountains, or small tadpoles in a pond at your local park. The only requirement is that it’s about the natural life that surrounds us. All mediums welcome.
Click here for the application / registration (Closed)
Enter by: 17 June 2024
A non-refundable application fee must be paid for each submitted piece before it will be juried. Payment may be submitted electronically via submittable or by check delivered to LibertyTown.
Application Fees:
- 1st piece (Non-member): $25
- 1st piece (Member): $15
- Each additional piece: $5
All artists age 16 and older, working in any media, may apply to this show. Work previously exhibited in LibertyTown’s gallery is not eligible. Work must be original and not from kits and made in the least five years.
Work accepted into The Great Outdoors exhibition must be for sale. Applications must be submitted electronically; no physical pieces will be accepted at the gallery for jurying. Work that will be displayed must be ready to show, with no unfired media, no wet paint or other unfinished surfaces. LibertyTown will provide pedestals and shelving as needed. LibertyTown reserves the right to reject works accepted by the juror due to content, space constraints, or inability to properly install the work.
Calendar:
- 6/19: Notifications sent via Submittable Only
- 7/1: Accepted work due at LibertyTown by 8PM
- 7/5: Opening reception
- 7/28: Show closes, unsold work may be picked up/will be shipped back
The Great Outdoors: Artist Benefits
Awards:
- 1st Place: $400
- 2nd Place: $200
- 3rd Place: $100
LibertyTown keeps a commission of 40% on all show sales. Artists are responsible for any costs related to transporting accepted work to the gallery and transporting unsold work away at the end of the show. Artists applying to this show grant LibertyTown Arts Workshop unlimited non-exclusive right to use images of accepted work to promote the exhibit and the gallery.
About LibertyTown Arts Workshop
LibertyTown Arts Workshop is a 13,000 square foot art facility located in downtown, Fredericksburg, Virginia. LibertyTown is home to over 80 artists, working artists’ studios, and a full spectrum of art classes offered to the public. Main gallery Shows rotate monthly. This ensures that LibertyTown is always presenting new items for local patrons to enjoy and experience. LibertyTown features show items for viewing and sale on their website and features show items on Facebook and Instagram pages. Located downtown, the location is walkable, and they have many visitors local and visiting. LibertyTown participates in First Friday art receptions, which is a well-attended event that happens monthly.
For more information, contact info@LibertyTownArts.com
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I know that you’ve heard it before: networking is so important! Whether you are a business owner looking for clients, developing a strategy for marketing art, or an employee looking for your next big promotion, putting yourself out there and meeting new people is key in helping you find new opportunities that excite you. It is crucial to network and to learn how to network effectively.
That is why I brought the queen of networking herself, Jennifer Robinson of Purposeful Networking, on this week’s episode of the Stress-Less Career Show to share valuable ways you can improve your networking skills and make the most of your networking efforts.
Tip 1
Networking is tough for a lot of us. It can be overwhelming to walk into an event with new people and know exactly how to strike up a conversation with person after person. Knowing this, the first networking tip that Jennifer has is simple: don’t set yourself up for failure. Look at the networking event details. Choose the events to go to based on what kind of networking environment you will be the most comfortable.
“If you’re somebody that likes small groups, don’t start out with going to 100 or 200 person event where you’re going to be extremely uncomfortable. If you’re not a morning person. Don’t schedule your networking event for breakfast.”
The goal at a networking event is to be the best version of yourself. Put yourself in an environment that will allow you to show that version of you off.
Tip 2
In addition to setting yourself up for success, Jennifer’s next tip is one that I stress to my clients. It is one that has helped her in her own business as well. Before you walk into an event, you need to know what your networking goals are. Jennifer started her business after a career and background in litigation. As she grew her business, networking was crucial in her success. It took time for her to learn how to network effectively. Initially, she would go to any event just to try and get the word out about her new business. However, she realized that this was not serving her or her business.
“Everybody will say your best commodity is time… You really have to think about: Why am I going to this event? Why does this organization make sense? What are my goals? Who am I trying to meet? Who’s going to be in the room? Those are options that you really need to think about before you commit the time and the money to go to an event.”
This tip can save you from not only wasting your resources on events or networking organizations that do not lead to meeting the people you need to meet but also can keep you from constantly draining your energy.
“When I started, I would say for the first year or two I just found myself exhausted all the time. And it’s funny because now people always say, ‘Is there two of you? You’re everywhere and you’re at five things a day,’ but I’m actually at a lot less [networking events] than I used to be and I’m a lot more targeted about it than I used to be.”
Tip 3
Jennifer’s final tip is especially important for female networkers. Try to make sure you go to co-ed and industry-specific events to network as well as gender-specific events.
“As women, we tend to network with our own… it’s awesome to network with your own sex. You have common bonds and support each other. Depending on your business, it’s also really important to network not only in a co-ed atmosphere but also in industry-specific atmospheres.”
Diversify strategically the types of events you go to. Ensure that you meet even more new people at each event. Networking is more than just something you need to check off your to-do list. It is a key tool in helping you connect with people and cultivate a career that you love. You should approach networking in a strategic and positive mindset.
“If you can’t show up as your best self, just stay home… If you’re not in a good space, it’s the worst time you could try to make a first impression on somebody whether it’s for a personal or business contact.”
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Carlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.
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[Exhibition Update]
Congratulations to the winners of Decagon Gallery’s online photography exhibition, Environmental Challenges!
- First Place: Manuela Federl – “Work at Agbogbloshie”
- Second Place: Ros Winner Sterling – “February”
- Third Place: Joy Saha – “Plastic Bottle Recycling”
See the exhibition online at https://www.decagongallery.com/environmental-challenges.
[Side Arts Certified Sponsored Listing] Decagon Gallery announces a call for artists for the Environmental Challenges online photography exhibition. Are you passionate about capturing the world around you and raising awareness about pressing environmental issues? Decagon Gallery invites photographers from around the globe to participate in an online photography competition focused on the timely and important theme of environmental challenges.
Through your lens, showcase the environmental challenges that our planet faces, from climate change and pollution to biodiversity loss and sustainable development. This is an opportunity to use the power of photography to shed light on the critical issues impacting our environment and inspire positive change.
Click here for the application / registration (Closed)
Enter by: 25 June 2024
Join Decagon Galllery in using the art of photography to amplify the conversation about environmental challenges and inspire action towards a more sustainable future.
- Notification of Acceptance: June 30, 2024
- Exhibition Dates: July 1 — August 31, 2024
The gallery offers cash prizes to the top three entries, as well as promotion on social media and email blasts. The first place winner will be offered a free exhibition in the online gallery’s featured section.
About Decagon Gallery
Decagon Gallery is an online photography gallery based in Brooklyn, New York, that specializes in contemporary photography. The gallery offers photographers several curated platforms to showcase their work and connect with art enthusiasts worldwide.
The gallery maintains a robust online presence through its website and social media, as it aims to promote itself through email marketing, social media, and collaborations with other art organizations.
For more information, contact info@decagongallery.com
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[Side Arts Certified Sponsored Listing] Decatur Arts Alliance announces a call for artists for Decatur Artway Phase VIII.
The Decatur Artway kicks off another year as Decatur’s outdoor gallery, featuring dynamic sculptures scattered throughout the city of Decatur, Georgia. Sculptures will be displayed on temporary loan for two years, creating an engaging rotating collection of public art around town. An interactive online map will permit public engagement and increase accessibility, and a plaque at each installation site will detail information about the artist and the sculpture.
Click here for the application / registration
Enter by: 29 September 2024
The Decatur Artway is presented by the Decatur Arts Alliance in partnership with the Decatur Tourism Bureau and the Decatur Downtown Development Authority. The sculpture must be available for the duration of the two-year contract. All submissions must be professionally constructed of durable materials which will withstand the elements. No maquettes or renderings will be considered for selection. Decatur Arts Alliance will only accept existing and ready-to-install works.
Timeline:
- Artist Notification: October 15, 2024
- Artwork Delivery Deadline: December 15, 2024
- Exhibition Dates: November/December, 2024 – November/December, 2026
Decatur Artway Artist Benefits
Selected artists will be awarded an honorarium of $2,000. The installed work may be available for sale. Artwork sold as a result of the Decatur Artway will be subject to a 20% commission, which will be deducted from the purchase price and retained by the Decatur Arts Alliance.
About Decatur Arts Alliance
Since its founding in 1989, the Decatur Arts Alliance has continually expanded its impact. Today, the 501(c)3 nonprofit brings a full-spectrum arts experience to the community every day through outdoor installations, live music, art events and festivals, community classes, and exhibitions – deliberately available at no/low cost to the public.
The Decatur Arts Alliance works to connect residents, businesses, tourists, and artists to increase arts access and engagement. The organization is committed to ensuring equitable opportunities for emerging and established artists of diverse experiences and backgrounds, and to producing work that is impactful for a broad range of community members.
For more information, contact info@decaturartsalliance.org
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There are several components to a successful strategy for marketing art. Consider how a website can help. Before getting started on a website, it is usually best to begin with understanding your goals, strategies, and tactics. Here are a few basics.
Goal Setting
Start with defining your goal. Why do you need a website? What is its purpose? It could be a representation of your creative legacy that you control, a sales portal, or something else.
Once you have a goal in mind, you can start thinking about the strategy. What do you want to convey? Consider showing images of your artwork in a gallery, an artist statement, biography, and contact information.
When you know what you want to show, the next step is figuring out the tactics – how to get it done. There are a variety of website services. Some are do-it-yourself, others may require outside help. If you need help, there are freelancer networks at your disposal.
Website wireframe (how it is organized)
Page 1) Homepage
Includes hero (main) image, name, navigation links (at top or side of each page)
Page 2) Gallery
Includes 10-20 images with brief descriptions for each (title, size, medium, etc)
Page 3) Workshops
- Workshop title with 2-3 sentence description each
- Teaching service with 2-3 sentence description
- Call to action – contact information (email, phone)
Page 4) Events
- List of upcoming events
- List of past events (keep this limited to the past 2-3 years)
- Partner organizations (linked to their websites, if applicable)
Page 5) Contact
- Contact information (Email, phone)
- Bio
- Artist statement
That’s it! Five pages to get you started. Before signing up for a website, edit the copy and images you want to appear. You may need one image for the hero image on the homepage to be larger.
How to find help
I’m biased since I’ve been working on websites for a while, so I often think they are “easy and intuitive.” This is not always so. Even then, first hand experience is always helpful, especially when trying to explain something to someone else. Once your content is ready, give it a try. If you find it too confusing, by all means, stop and ask for help. I’ve organized the wireframe above to be the most helpful for a web designer. If you need one, try Fiverr – this freelance service offers web design help.
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I talk to countless people about their professional lives and I cannot tell you how many times I have heard someone tell me, “Oh, I just kind of fell into this job.” Those same people who tell me this, often, follow it up later by mentioning just how stressed out they are all the time. Does this sound familiar as it relates to your job, hobby, or marketing art?
Starting Out
We all know the story. We fall into one job right after college, get some experience in that role, and realize we don’t really like that job. So, we use that experience to find another job in that field at another organization in hopes that it will be different this time, but we end up unhappy there too. This cycle continues until suddenly five, ten, or twenty years have gone by and we are well into a career we didn’t even want to begin with!
We spend one third of our lives at work! If you are spending one-third of your life doing something you just fell into and don’t even want to do, it is no wonder you are stressed out all the time. Worse, chances are that you are bringing that stress home with you to your family and friends. All of this stress because we fell into this job. That is why setting intentions in your life and career is important.
Setting Intentions
When I ask people what their intentions are in their careers, many people have one: I need to earn more money. While more money can be an intention, the bottom line is that money cannot buy peace of mind. A study was done recently that says that after you reach about $75000 a year in salary, an increase in your annual salary doesn’t make a significant difference in your happiness (look it up!).
Yes, money can buy you a massage and food on the table. That is great. However, that partner of your dreams, that sense of joy and happiness for life? Money is never going to buy you the things that fuel your soul. You have to go beyond just the money intention.
Create A Plan
Setting intentions is incredibly important, especially at the beginning of the year. Take it one step at a time. Start out by waking up in the morning and setting your daily or weekly intention. Monthly, quarterly, annual – take a look at what you want to get from this life and set your life’s intention.
I invite you to try a different approach and focus on your career intentions. Money may be a part of your intentions. Go beyond that. Consider how you want your career to make you feel. What do you want to have? Who do you want to work with? What is the real intention that will drive your decisions?
When you create that intention, it creates a guiding beacon of light on your path. Use that intention. Ask yourself if that new job offer or relationship is going to lead you to the intention you have set in your life or career. If the answer is yes, go for it and give it everything you’ve got! If the answer is no, abandon ship! Not doing so is how we “fell into” jobs before.
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Carlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.
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Lately, I have had a lot of conversations with people that are in transition. These are people who are either looking to transition from their current full time role into a new job, creating a new business, or marketing art. They are people who have been laid off by huge companies and trying to reinvent themselves in their career. Maybe you can relate.
Employer Expectations
What’s interesting about the people I have met is that many of them are working in their current position beyond the traditional 9 to 5 schedule. Nowadays, it is the expectation among employers that we will be there on our nights and weekends, ready and on call for any little problem that arises. The people I have met who have recently been laid off are working around the clock trying to find a new way to make ends meet.
Every day, we fall into the cycle of overworking ourselves in positions or situations that we never wanted to begin with. How do we find the time to get out of the job we accepted just because we needed to escape the financial hole we were in? How do we break the pattern of working all the time so that we can build the career we want for ourselves?
Why You Need To Take Time For Yourself
The obvious answer I hear a lot is time management; however, I think there is more to the story. I think a lot of people know how to manage their time. If all you needed to do was create more time in your day, you could. What stops so many of us from creating the time we need to create the career we want is the underlying fear that we are being selfish. We can be so afraid that spending that time on ourselves is selfish when we have families and day jobs that need our attention. How do you make that time commitment to transitioning to a more fulfilling career without feeling frivolous or selfish?
One of the main things that I recommend is to think about the value you bring to the table. Think about the importance of this career transition in your life. If you do not make this career change, what will happen and how will you feel? If you make this change, how will you feel then? What does this career change mean to you?
I met a woman recently who was so in love with the work she does that she wants to work in her position at her organization for the rest of her life. Her career is focused on a spiritually driven purpose that she discovered within herself. Imagine how devastated she would feel had she not taken the time for herself to find it. It is important not only to think about the value you can give to society when your work truly aligns with your purpose, but also to think about the consequences of not moving forward. When you are in touch with your value and the potential you have, you reinvigorate a sense of motivation.
You Have Value
Remembering your value helps you realize why you are worthy of taking ten minutes a day for your goals. Create some time for your job search or your business each day. The value you will see in yourself will grow. The more value you place on yourself, the more you will feel worthy of using that extra time for your future. That way, if anyone tries to call you out on taking a little time for yourself, you can confidently look the in the eye and say, “It’s only a few minutes. I am doing the world a favor by pursuing my calling and helping others with my heart-centered action.” The talents you have to share with the world are valuable to everyone, use them wisely.
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Carlee Myers is the Founder of the Stress Less Company. She is an expert at helping people use art and creativity in order to find their passion again. As a firm believer in creativity, Carlee helps people find their purpose in life through a combination of coaching, creative expression, and experiential activities.








